- Avg. revenue /month$5,336
- Avg. sessions /month2,321
- Avg. profit /month$100
- Inventory value$150,000
Why this business was started
The company was launched in 2010 with a pair of pants made from softshell fabric from Schoeller Textiles in Switzerland. Schoeller is widely known in the apparel industry as one of the finest and most innovative textile companies in the world. The focus was to sell only on-line using SEO (search engine optimization) technics combine with traditional public relations efforts focused on on-line gear review to drive traffic to the website.
Over the next three years, there were a number of PR wins as well as the introduction of a lighter weight pant made from less expensive fabric. Operational work including customer service and distribution were outsourced to third parties. As the business grew the founder, realizing the business needed more attention than he could devote to it, decided to sell the business in 2014.
The business was subsequently purchased by three apparel industry veterans that recognized the value that had been created and a shared a vision for building a bigger business with the softshell jean concept and foundational tenants of 1) world class fabrics that offer high levels of performance 2) Local manufacturing that allows for control over quality and scale 3) Versatile design and features that create apparel that can be used across multiple activities and environments that create sustainability the quality and functionality that allows the consumers to buy fewer garments.
The reason of selling this business
The company is exploring options with regard to the future ownership of the brand and are actively looking for either an outright buyer or new majority shareholder. We have great product and great opportunities for growth but are seeking to divest for the following reasons: - Limited time to commit to the brand. The three active partners have all either have launched or are in the process of launching other businesses and cannot continue to commit the time the brand requires. - Limited Capital. As a partnership group we do not have any available resources available to fund the growth plan.
What's involved in running this business
Growing the brand through marketing, managing apparel design, development and production. Developing new sales channels and fulfilling direct to consumer orders.
Traffic and Performance
- Avg. revenue /month$5,336Verified
- Avg. sessions /month2,321Verified
- Avg. profit /month$100
- Inventory value$150,000
- Profit Margin55%
- Avg. sales /month50
- Shopify plan
- Inventory warehouse
Logo and branding assetsWebsite and asset files
Personal support after saleNot Included
Product photosWebsite and asset files
How to grow this business
The future for the brand is strong with the right mix of leadership and capital. - Develop a good, better, best strategy within in each product area to attract a bigger consumer base. We have focused solely on “best” and have limited our customer base as a result. - Within the pant category develop a new fit profile for a slimmer/urban fit profile. We have consistently received feedback for the need for this but have not had the resources to develop and market it. - Broaden the product offering to include women-specific fit - Develop a wider range of price points. - Expand into wholesale to increase brand awareness. -Greatly increase the marketing spend inline with growth expectations.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.