All prices in USD
$2,850
  • Avg. revenue /month
    $1,637
  • Avg. sessions /month4,937
  • Avg. profit /month
    $570

Business Story

Why this business was started

I'm a serial entrepreneur and I love building businesses. I've owned and operated over 10 successfull e-shops with two of them generating for me over 350,000$ combined. With the events of COVID, I saw an opportunity to build a site and sell unique jewlery pieces and it really took off. I purchase the Nirvany.co domain back in November and firstly launched the site then, run ads for a week or two, and being unable to genrate good traffic I dumped it and went on to continue running on my other stores. On January '21 I returned, built the website again from scratch, found new product, purchased inventory and went to start again with much more knowledge this time. I re-launched it on Jan 29 and hit some AMAZING numbers in less than a month.

The reason of selling this business

The reason I am selling is that during Christmas I launched another store too that does INSANELY well, having generated 280,000$ so far. This fast scaling proccess must have hit an alarm for Paypal which started holding my funds.

Having a daily adspent of 1,400$ for my other store and having to keep up with buying inventory and paying for orders and marketing, I have to use all my available funds and available time on one store only, in order to keep up with it. So, on FEB 23, I paused all my ads and decided to sell Nirvany to someone who will have the time to make it reach the moon. Having generated over 9,000$ revenue in the first 25 days I am pretty confident that with the right moves it is easy to reach 250,000$ in the first year.

(DISCLAIMER: I opened Nirvany again for a week on the beginning of March, as I had a spare 600-700$ to spend for ads and inventory and managed to generate OVER 2000$. Seriously, this store at this price is a MASSIVE bargain, and I decide to sell it for such a low price as I don't have the time to deal with multiple emails and zoom calls and I want to get over the sale as soon as possible, in order to focus on my things. Shopify's evaluation as you can see from the screenshots is at 7.900$, so I am basically giving it at 1/3 OF SHOPIFY'S VALUATION )

What's involved in running this business

ofRight now it's a one man show. I organize manufacturing, order fullfilment, shipping, and customer support as well as manage the site and social media. I have a very good connection with an agent from China that I will introduce to the new buyer.

This business was founded: 7 months ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,637
    Verified
  • Avg. sessions /month4,937Verified
  • Avg. profit /month
    $570
  • Profit Margin34%
  • Avg. sales /month111
Other details about profit: 🚨 IMPORTANT NOTE: 🚨 As stated before, the website was inactive from October-January and actually LAUNCHED ON JAN 2021. This is the reason Shopify has the avg monthly revenues messed up and showing them MUCH lower than they actual are. The store, since it originally launched on Jan 29 is an absolute WINNER and a serious bargain at the price I am selling, as you can break even in the first 3 MONTHS! NIRVANY STATS SINCE LAUNCH: - 9000$ Revenue/month - 3000$ Marketing costs - 3000$ Cost of Goods & Shipping - 3000$ 𝗡𝗘𝗧 𝗣𝗥𝗢𝗙𝗜𝗧/ 𝗠𝗢𝗡𝗧𝗛 - 34% Profit Margin (see screenshots for reference) (DISCLAIMER: I opened Nirvany again for a week on the beginning of March, as I had a spare 600-700$ to spend for ads and inventory and managed to generate OVER 2000$. Seriously, this store at this price is a MASSIVE bargain, and I decide to sell it for such a low price as I don't have the time to deal with multiple emails and zoom calls and I want to get over the sale as soon as possible, in order to focus on my things. Shopify's evaluation as you can see from the screenshots is at 7.900$, so I am basically giving it at 1/3 OF THEIR SUGGESTED PRICE.)
Total revenue
  • $11,458
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 34,563Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $15
      /year
    • Paid Apps (Reviews, Order Tracker, Upsale and Currency Apps)
      $75
      /month
    • Facebook / Instagram Ads
      $3,500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo will be sent via dropbox
    • Personal support after sale

      Support with management of the store, social accounts, store applications,, supplier connections, order fulfillment will all be provided for the first week from when the store is purchased.
    • Domain

    • Product photos

      Photos will be sent via dropbox
    • Social media

      Total followers2,000subscribers
    • Suppliers

      My relationships with the agent from China and the 3PL will be transferred to the new buyer
    • Mailing List

      1,100subscribers

    Seller‘s Advice

    How to grow this business

    This is a perfect business to start making extra residual income or add it to your existing business offerings. The agent and the fulfilment services have been great. The reason I am selling is highlighted below.

    If I was to continue running the store, I would continue with Tiktok, Facebook, and Instagram for best traffic and conversions. I would use couples theme pages to drive traffic. Also aim for promotion for the site during holidays like: Mother's Day, National GF Day, Valentine's day, etc.

    This store absolutely has the potential to reach multi 6 figures.

    I've constantly been able to hit 28-35% profit margins.

    So, considering the data the store can definitely scale to multi 6 figures.

    Skills to have

    Literally anyone who has a passion for apparel, fashion, making money and growing a business. This business would be especially great for someone who has experience in advertising and marketing.

    Share

    TK
    Theofanis K.Current store owner
    I'm a serial entrepreneur and I love building businesses. I've owned and operated over 10 successfull e-shops with two of them generating for me over 350,000$ combined. With the events of COVID, I saw an opportunity to build a site and sell unique jewlery pieces and it really took off.

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