Equine Essentials is an e-commerce company. It was created in 2014 and reached a height of $27,000 in sales in 2016. The sale includes custom domain [REDACTED] Facebook account Equine Essentials, Instagram (@equine_essentials), and clientele. Experience in the horse industry is not required, as I can lead you through everything once the sale goes through to ensure it is still profitable. Please contact me with any questions!
Financials and traffic
I haven't been advertising lately, but when I was putting the most effort into my store these are the results I achieved, with even more room for improvement.
Average overall profit margin
Average number of sales/month
Value of inventory
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
The main expenses are for product materials.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
I have a vast amount of inventory of raw materials not yet made into tangible goods. If the buyer wishes to pay me to make the rest of the materials into products to sell, that would be a good direction for the store. Otherwise, I will keep these materials and sell them separately.
It is a great website with great traffic and a high following on social media accounts. Your products will be viewed! I made a lot of money with this company and unfortunately I just don't have the time or passion for it anymore. But it is a successful website that I worked hard on and the social media has a massive following which are things I don't believe should go to waste. I believe it can be incredibly successful with someone who has a little more time to devote to it.
How can the future owner improve the business?
Advertising on a regular basis on social media really helps to improve sales. Sales are steady even without advertising, but when you are active online the buyers definitely notice. I believe that buying wholesale or drop-shipping horse products is the best way to make money with this store. Horse people love shopping online for horse tack and this is an already established e-commerce site that has a huge social media following and great website traffic. For this reason it is great for selling horse products, but I do believe you could branch off into any retail or even combine it with something else.
What work have you put into the store?
I have put an incredible amount of work into this store. It has been my baby for years and it's actually hard to let it go. I created everything from the products to the website to the social media accounts.
How many hours does it take to run this business per week?