All prices in USD

Private listing #640339

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$299,000
  • Avg. revenue /month
    $63,434
  • Avg. sessions /month36,866
  • Avg. profit /month
    $50,000

Business Story

Why this business was started

The store was started in July 2019, however, my success story goes way back to 2018...I was always passionate about online business and making money from the comfort of my home. When I realised the power of e-commerce I made a full commitment. I watched hours of content on branding and studied countless successful, multi-million brands in order to see what is that secret sauce behind their success. While I was learning I also identified a product that solves a huge problem in the society and decided to start a store around it. It was the very first day of launching FB ads when I realised just how powerful and impactful the the store can become. The store has been profitable from day 1(!) and even with all the PPE campaigns and different testing, the lifetime ROAS of the whole ad account is 3+ROAS.

The reason of selling this business

I have 2 reasons to sell the business.

1) I am still a student at university and having to work for my parents at the same time gives me little room to truly scale the store to its full potential. I could automate everything and still consistently make ~$30.000/month+ but at this time, I am confident in my marketing+branding skills enough that it is better for me to cash out, quickly finish my degree and start a new brand in another niche (see point 2).

2) I am simply not that passionate about the niche. Passion for the niche means nothing in the short-term if you are just dropshipping but if you want to take the store to a 7-8 figure business, passion is crucial - it is that extra effort when researching the industry, extra hour every night spent on thinking about the future of the business that counts. These moments gradually stack up and in the long-term, this is what makes a difference . Sky is the limit for the store but I cannot take it there, it deserves someone who can give it full attention it deserves.

What's involved in running this business

You can outsource 90% of the tasks (fullfillment, customer service,...) and focus just on the things that matter the most, the big picture - this means advertising and growing the company (establishing new partnerships, branding,...)

This business was founded: 6 months ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $63,434
    Verified
  • Avg. sessions /month36,866Verified
  • Avg. profit /month
    $50,000
  • Profit Margin30%
  • Avg. sales /month2,500
Other details about profit: The upsell item has a 60% take rate which is unheard of. Conversion of the store ~2,5% (above standard for a "higher ticket" item)
Total revenue
  • $380,606
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 221,201Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Employees
      $1,000
      /month
    • Domain
      $16
      /year
    • Paid Apps
      $250
      /month
    • Facebook + Google ads
      $50,000
      /month
    • transaction fees (included in the profit/month)
      $2,500
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      1) We have worked with multiple experts in the field, paid models and social media influencers ranging from micro-influencers (<30k followers) who approached us to names like Emilie de Ravin (LOST) or Jenna Compono (the Challenge) from whom we have paid shoutouts. All assets will be transferred together with the store. 2) Social Media Accounts (Facebook Page & Instagram Account) - Login details for Instagram will be shared via Exchange Marketplace messages/email, and the Facebook page will be transferred to your business manager to become the owner. 3) Advertisements - Included with the Facebook page will be all of the advertisement material used to test and skyrocket the business. 5) Logo & all store images will be transferred with the store
    • Personal support after sale

      You will have full access to my personal Skype and email where I will answer any questions that you may have, and teach you anything/everything you need in order to ensure the success of yourself and this business. This includes but is not limited to: Store customizations, advertising, finding new similar products, testing & scaling, assisting with any issues, and almost anything else related to this business. I can guarantee my personal support for 30 days starting from the date that the transfer is completed. After that, we can do bi-weekly calls/meetings to discuss the business and strategies.
    • Domain

    • Product photos

      All store images will be transferred with the store. It can be transferred via email, skype or your preferred channel.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      1,500subscribers

    Seller‘s Advice

    How to grow this business

    Foundations have been laid down - a profitable business that brings in consistent sales. Now it's time to build the first floor - I am in the middle of negotiations with fulfilment centers in the US and a Chinese manufacturer who will private label the product(s). If everything goes well, shipping times will go down to 2-5 days while costs (even with private label and fulfilment fees) stay the same! Consequently, the price can be increased without any dip in conversion rate. On contrary, customer satisfaction rate will soar resulting in more organic traffic and brand recognition.

    Doing this will allow to scale the store to six figure profit months by the end of 2019, easily. However, that is not the end. Since the product is in an evergeen niche and solves a huge issue, you can work with experts/celebritites in the niche to take the business to a whole new level! This is where my vision for the store is.

    BONUS: I never got around to do email marketing for this store so there is a lot of money to be made there if utilized correctly.

    Skills to have

    If you want to continue making $25.000-50.000/month profit, you don't really need any particular skills, not even FB advertising since I will teach you everything. However, if you want to scale the store to a multi-million dollar business that stands out and helps people change their lives, you will need to have some previous experience with branding and management. I will personally ensure that you have everything needed to guarantee the future success of this business but you have to have the mindset right, too.

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