Private listing #967820
This is a festival fashion brand with a cult following in the Australian and international festival scene. Also encompassing a lifestyle brand aesthetic that inspires expression, freedom and creativity in young women's daily lives. The festival fashion genre has grown more than 42% in the past two years and the festival scene is the zeitgeist of the millennial generation.
The social media following for the brand includes 125K+ on Instagram and 6.5K+ on Facebook, as well as engagement on Pinterest, Tumblr, Twitter and Youtube. The online store is hosted on Shopify and there is an email database of 12K+.
The average turnover for the business over the past three years is $250,000. This has included up to 90% of online sales and the remaining being festival events and wholesale accounts. With the right strategy based on clear insights into the best sellers and strengths of the brand, an increase in revenue to $500,00 within the next 2 years is attainable. Building on the model of releasing limited edition prints on best selling garment styles, a consistent sales process is predicted.
A new collection is ready to go for the next season. Marketing and production of this collection is required with a minimum budget of $50,000. Relationships with suppliers and manufacturers is solid. Having worked with the brand for some time the quality control is consistent. There is also approximately $70,000 worth of current stock available.
The brand is up for sale due to the owner needing to give attention to other aspects of their lives. However, they are willing to continue on with the new owner in a consulting capacity to create an effective handover of the business.
Financials and traffic
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