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$120,000 USD

Private listing #967820

Appears in Fashion and apparel , Established stores, Retail Stores, Australia, New South Wales, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Large Business, Inventory, Private listings, Highly Profitable businesses

General description

This is a festival fashion brand with a cult following in the Australian and international festival scene. Also encompassing a lifestyle brand aesthetic that inspires expression, freedom and creativity in young women's daily lives. The festival fashion genre has grown more than 42% in the past two years and the festival scene is the zeitgeist of the millennial generation.
The social media following for the brand includes 125K+ on Instagram and 6.5K+ on Facebook, as well as engagement on Pinterest, Tumblr, Twitter and Youtube. The online store is hosted on Shopify and there is an email database of 12K+.

The average turnover for the business over the past three years is $250,000. This has included up to 90% of online sales and the remaining being festival events and wholesale accounts. With the right strategy based on clear insights into the best sellers and strengths of the brand, an increase in revenue to $500,00 within the next 2 years is attainable. Building on the model of releasing limited edition prints on best selling garment styles, a consistent sales process is predicted.

A new collection is ready to go for the next season. Marketing and production of this collection is required with a minimum budget of $50,000. Relationships with suppliers and manufacturers is solid. Having worked with the brand for some time the quality control is consistent. There is also approximately $70,000 worth of current stock available.

The brand is up for sale due to the owner needing to give attention to other aspects of their lives. However, they are willing to continue on with the new owner in a consulting capacity to create an effective handover of the business.

Financials and traffic

The best selling items from the brand have a high profit margin of 70%. Over the first growth years of the brand, there were many expenses on the business, including high wages and brick and mortar premises. For the online store to operate effectively these expenses have been cut by significantly. The potential profit of the business is much greater with only administrative, marketing and production expenses for the online store.

Average profit/month

$15,000 USD

Average overall profit margin

60%

Average number of sales/month

225

Value of inventory

$50,000 USD

Lifetime revenue

$726,624.00 USD

Lifetime traffic

563,465 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$250.00/month

Subscriptions (ie. Mailchimp, apps)

$199.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$50.00/month

Inventory warehouse

$150.00/month

Employees (Including contractors and freelancers)

$2,000.00/month

Domain

$4.00/month

Inventory

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

12,300 subscribers

Social media followers

127,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

Staff include social media manager and marketing. Freelance contractors are employed for graphic design work.

Why should someone buy this store?

The festival fashion scene is has grown significantly in the past two years. Festivals are the most popular lifestyle activity of the millennial generation and it is only set to grow more, with more festivals being created all the time.

The brand is an opportunity for huge creative opportunities for the right passionate new owner.

How can the future owner improve the business?

The new owner can improve the business with on trend new garment styles while maintaining the ever popular styles the brand is known for.

The culture of the brand is unique and inspiring. Building on this and the growing number of influencers in the genre creates a huge potential for growth.

What work have you put into the store?

The online store has been a successful platform for the brand for 3 years. A new template has been near completed, giving a fresh contemporary look and feel to the store. The owner is willing to work with the new owner to complete this or they can add their own signature.

How many hours does it take to run this business per week?

40 hours

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