All prices in USD

Private listing #912386

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$20,000
  • Avg. revenue /month
    $7,613
  • Avg. sessions /month15,559
  • Avg. profit /month
    $2,750
  • Inventory value
    $3,713

Business Story

Why this business was started

The business was built from scratch on March 11, 2019. I created the business as a way to make quick cash. After some market research in 2018, I decided on the men’s grooming and beauty niche since it showed a lot of promise and demand. Trying out eCommerce dropshipping was a challenge for me, but I put in a lot of effort and self-education to master the business model. In 2020, I changed from a dropshipping business, to using a third-party warehouse to store products. I would buy products in bulk and store it at my new agent who then dispenses it to consumers. Since the shift from dropshipping to the warehouse, customer satisfaction and delivery times have increased drastically; resulting in more sales. To further grow the brand, I branded three of the best-selling products with the LordClayton logo - this resulted in a standout product in the market. To market these products, I approached a high profile influencer to advertise LordClayton products. Creating good quality images, videos, and photos - the products gained a lot of attention. With a total of 44 differents traffic sources (from facebook to yahoo or youtube etc..) coming to my website for 9916 purchases I integrated in addition to facebook and instagram, Google ads in 2020 which resulted in an average conversion rate of 2,5%. The rest of the conversion come of course from the direct connexion on my website, the free search on google/bing/ecosia/yahoo etcc and the marketing applications The site has three blog posts and four ready to be published - an opportunity for future SEO optimization.

The reason of selling this business

I want to sell this business because he wants to focus on my other online business. Splitting time between both businesses has resulted in one being neglected. I want [REDACTED] to continue thriving and reaching its full potential by ultimately launching in an English country - therefore, I want to sell it.

What's involved in running this business

The precise missions are :

-Check in with supplier via what’sapp -Manage Google and Facebook ads -Post advertisements and images to social media profiles -Manage all apps -Follow up on upsells -After sales services by communicating to customers or outsource work to VA -Make payments to suppliers, and influencer -Answer questions and comments on social media -Check that the daily orders are sent by the warehouse agent then place a few orders on aliexpress ( 98% orders are in stock) and order the products out of stock to the warehouse.

Precision :

  1. I will help the futur buyer for a period of 3 month to carry out this missions
  2. I can hire the Va for you my successor according to your desires, i have a master degree in Humain ressources
This business was founded: almost 3 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $7,613
    Verified
  • Avg. sessions /month15,559Verified
  • Avg. profit /month
    $2,750
  • Inventory value
    $3,713
  • Profit Margin13%
  • Avg. sales /month383
Other details about profit: All incomes are make on shopify
Total revenue
  • $258,842
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 529,030Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $236
      /month
    • Domain
      $14
      /year
    • lot of apps
      $127
      /month
    • facebook and google
      $9,114
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      By mail or [REDACTED] for all my important data
    • Personal support after sale

      The manager uses free trainees as virtual assistants for the after sales service. But, a long term virtual assistant can be employed. In this case, it will be recruited by the owner at the request of the future buyer. The tracking of orders has been automated with aftership application, this results in a significant decrease of customer complaint mails
    • Domain

    • Product photos

      By mail or [REDACTED] 4000$ of work with influencer and all the photos of my website
    • Social media

    • Suppliers

      The communication is made by Whatsapp : 1 contact to follow the shipement of orders 1 contact to pay the invoices
    • Mailing List

      12,313subscribers

    Seller‘s Advice

    How to grow this business

    There is huge potential in growing the brand even more, by creating new marketing video to target a wider audience - preferably French speaking countries first and then branching out to English speaking countries. Here are a few other suggestions, by the owner, that can further improve the site’s operations, traffic and profitability:

    1.Optimize Google ads and Facebook ads to target a global audience 2.Create new video and photo content 3.Run Facebook and Google ads in English-speaking countries 4.Introduce the website in Norwegian, Denmark, and Germany - since citizens love the niche. 5.Sell new products and customize/brand it like the other three 6.Run ads on Pinterest, TikTok, SnapChat and new uncontested market place 7.Possibility to make money with more and more other products for men's beauty, it became fashionable, that's what the owner did with a product on september 2021. 8.Optimize SEO on google

    Create better content than competitors:

    https://cphgrooming.com/ https://beardactivator.fr/ https://max-barber.fr/ https://fastbeard.fr/ https://www.french-beard.com/ https://www.bigmoustache.com/fr/

    Since the site is already well-established, it will be easy to further scale the business and branch out into other income avenues.

    Skills to have

    -Marketing skill is important, but possibility to take advantage of all my work, especially with photos and videos publications including 2M views/500-800 comments on facebook and instagram -Have some bases in the French language for the marketing. -Motivation, Reactivity and adaptation.

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