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Private listing #731342

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  • Avg. revenue /month
    $14,289
  • Avg. sessions /month19,522
  • Avg. profit /month
    $2,450

Business Story

Why this business was started

After working 9 to 5 for too long I was looking for a way to gain financial freedom and more time to do the things I love in life. I already had Facebook Ads experience and decided to make this store. I was hunting for products to sell until I came upon a niche one that I knew would absolutely sell and began running ads for it. I did not expect it to blow up so wildly and now have over 4500 customers, custom product ranges, and tonnes of room for growth. This 100% has given me financial freedom and it has been wonderful. Within days of transferring ownership you would also have that and I'd be there to walk you through every single thing.

The reason of selling this business

As much as this brand is quite dear to me, I have decided to move into real estate and other ventures that would require some upfront capital. I would really like to pass this on to someone that believes in the vision and potential I see in this brand.

What's involved in running this business

Every single thing in this business can be delegated or automated: - Fulfilling orders via supplier on DSERs (10 mins max) - Email customer service for WISMOs (very few of these after installing AfterShip) - Ad strategy - Creating new products (I have a lot of advice & for this that I'm happy to give)

It is all semi-automated so you really don't need to put more than 15 minutes a day into this business if you don't want to. The most manual thing you need to do is place orders through the supplier platform, but this also could be delegated or automated.

To grow the business however I recommend the growth advice below. This business is a beautiful thing in that it there is an infinite potential of avenues to follow in order to expand and grow it into a 7 figure business.

This business was founded: almost 2 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $14,289
    Verified
  • Avg. sessions /month19,522Verified
  • Avg. profit /month
    $2,450
  • Profit Margin16%
  • Avg. sales /month250
Other details about profit: My profit margin could have been double or triple this, but my entire business was modelled on paid Facebook ads as the primary source of traffic. I spent and lost a great deal of money learning and experimenting with Facebook ads scaling methods. I often tried to scale way too fast. All of this learning, while useful for me to build skills, definitely brought the margin down a lot. You could easily run this business in a much safer, profitable way with the other methods mentioned. This profit margin could be vastly, vastly improved with better email marketing to the existing 5000 list, new product promotions, SEO, real-world connections, affiliate marketing. COGS are very reasonable and with less paid ad spend and more orders from these other sources, this business would be wildly profitable. The more products as well that I was adding, the AOV was rising. Please note I have ramped ad spend down in preparation for the sale so that things are tidy to transfer, this is the only reason for the dip in traffic this month. Also please note attached screenshots are in AUD as that was my store currency (can be changed easily), however the Shopify figures are accurately in USD as well as the margin and profit per month. Feel free to request more information.
Total revenue
  • $300,077
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 409,969Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Klaviyo, Aftership App, SMSBump, Trackify X Pixel, JudgeMe Reviews, Gempages, ReConvert Upsell
      $130
      /month
    • Facebook and Google Ads
      $5,050
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Transferrable via Google Drive or however you prefer. Complete set of Photoshop Documents, Product images, branding, various logo sizes for different social medias. Social media templates. Absolutely everything.
    • Personal support after sale

      More than happy to jump on calls after the sale for 1 month, please feel free to message me. After the transfer, I will gladly provide a month of support in absolutely everything to make sure the transfer goes 100% smoothly. What I will cover with you: - Complete overview of every App installed, and all the flows and automations I've set up for you. - The Facebook and Google Ads strategies that worked well for me and my advice on this after having spent $126,000AUD on Ads. - Thorough advice on the above growth potentials and practical strategies to achieve them - Introduction to my supplier (they are the loveliest team ever) - Secret advice on how to find and develop this niche product and build the collection I have complete transparency with this business as I am proud of it, more than happy to answer any messages as much as needed to confirm anything for you.
    • Domain

    • Product photos

      Transferrable via Google Drive or however you prefer. Complete set of Photoshop Documents, Product images, branding, various logo sizes for different social medias. Social media templates. Absolutely everything.
    • Social media

    • Suppliers

      Communication with supplier is quite minimal as it's all automated but they are super lovely when it comes to potential lost orders or any issues, and I have developed a close and trusting relationship with them.
    • Mailing List

      5,000subscribers

    Seller‘s Advice

    How to grow this business

    There are so many ways that this business could grow to 7 figures easily within 5 years:

    • With already an email list of over 5000+ emails, this brand truly has immense potential when it comes to email marketing.
    • These are evergreen products, they are not seasonal. Make new products with targeted audiences in mind and you will find yourself multiplying order numbers.
    • I had not even begun influencer marketing campaigns, which is going to be an extremely efficient way of generating more orders at a low cost. I am happy to provide many influencer negotiation contracts, lists of influencers and templates as well.
    • Both email marketing and influencer marketing are incredibly efficient ways of growing the business, at low to zero cost. However paid ads have worked extremely well for me:
    • I am more than happy to provide campaign screenshots overviews, what targeting works well and what does not work well! I have rigorously A/B tested many Facebook ads & Google Ads methods and can let you know what has worked best for me and what hasn't.
    • If you can sign a partnership deal with [REDACTED] or any of the big [REDACTED] companies, you will make millions. I get a lot of searches entered in the website looking for those. It would also be ridiculously easy to run targeted ads if you can get a deal with these companies.
    • My Google ads campaigns were fairly restricted compared to Facebook, there is infinite potential with Google Ads. An easy idea would be to check keyword search volume for popular art searches and then build products specifically to those keywords.
    • I have experimented with targeting business owners, in order to get larger orders, but if you were able to make connections or target properly in this sense you could get some serious growth.
    • I did not do enough organic marketing, our Instagram account has 9200 followers simply as a by-product of running ads. This is some fantastic organic reach that could be utilised daily however I did not explore this option enough.
    • Amazon FBA, YouTube ads, Etsy, Ebay and RedBubble are all completely untapped markets as well.
    • Affiliate marketing mixed with influencer marketing (Apps already installed, can explain)
    • PR outreach
    • Install Afterpay
    • Custom shipping to 35 countries is securely established, with premium tracking and customer notifications.

    Skills to have

    • Ecommerce Experience
    • Digital Marketing Experience
    • Social Media Experience
    • Email Marketing Experience

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