All prices in USD
  • Avg. revenue /month
    $10,428
  • Avg. sessions /month8,860
  • Avg. profit /month
    $3,500

Business Story

Why this business was started

Fitness apparel does not have to be so expensive! This started as an experiment and turned into a profitable hobby. I had some spare time and began watching videos about drop-shipping and eCommerce. I took the plunge and focused on building a strong organic Instagram following.

The reason of selling this business

I am not passionate about this niche (female fitness attire). I would rather focus the little spare time I have into something I am passionate about. I would also like to use the proceeds of this sale towards my wedding. Requires someone more marketing savvy and passionate than myself to really scale.

What's involved in running this business

Marketing (FB ads), Social Media (Insta posts, Order processing (Oberlo), customer service (emails, supplier liaison (skype with aliexpress suppliers). I have used a Virtual assistant to handle all customer service and Order processing jobs for the last 11 months. She costs $6 per hour and typically will work between 5 - 12 hours per week depending how many orders. My focus has been on Facebook ads manager, mainly focusing on Instagram ads etc. I am no expert on this but have managed to sustain profitable campaigns since day 1. For the last 3 months I have only spent around 1-2 hours per week on this.

This business was founded: about 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $10,428
    Verified
  • Avg. sessions /month8,860Verified
  • Avg. profit /month
    $3,500
  • Profit Margin20%
  • Avg. sales /month478
Other details about profit: Profit is constant due to healthy product cost and successful negotiation with suppliers. However increased profit margins have been more reliant on FB ad performance.
Total revenue
  • $260,694
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 221,513Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $80
      /month
    • Employees
      $120
      /month
    • Domain
      $14
      /year
    • Oberlo etc.
      $150
      /month
    • Facebook ads (Instagram)
      $4,000
      /month
    • Animoto (for video ads_
      $40
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logo - Direct transfer to preferred destination.
    • Personal support after sale

      Smooth transition and introduction to Virtual Assistant and suppliers. Any questions or assistance needed for first few weeks.
    • Domain

    • Product photos

      Product photos and vids - Direct transfer to preferred destination.
    • Social media

      Total followers10,300subscribers
    • Suppliers

      Not Included
    • Mailing List

      11,661subscribers

    Seller‘s Advice

    How to grow this business

    Hire a marketing expert and google ads expert.

    Skills to have

    Basic fundamental understanding of the drop-shipping model. FB ads understanding although Youtube can teach you anything you need to know.

    Share

    SD
    Scott D.Current store owner
    Professional who loves to explore. Mover and shaker.

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