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$100,000 USD

Bella Materna - Specialty Intimates Brand since 2000

bellamaterna.com

Appears in Fashion and apparel , Established stores, Washington, Dropshipping, Lifestyle, Home Business for sale, Inventory, United States, Washington, Large Business, Highly Profitable businesses, Businesses using TaxJar for Sale, Modalyst Stores for Sale, Spocket Stores for Sale, Business and Franchises under $100,000

General description

Bella Materna is the premier source in speciality intimates --- full support, comfort, and health at our core. For a customer who is seeking the very best at this incredible time; becoming a new mother. We create sophisticated styles and beautifully crafted designs to celebrate and support new mothers and full bustline everyday customers seeking thoughtfully designed and well fitting intimates.

Our business is unique, being a fashion brand since 2000, we have a loyal following of customers who found us when they were learning about all things pregnancy and breastfeeding. Because we offer superior products and service, our customers continue to buy our non nursing intimate items as our quality out lasts the competition.

B2B and B2C customers help balance inventory turns.
The Bella Materna trademark is a Royalty Free License, which is a great insurance policy to protect the brand. Several related URL's will be included with the sale:
[REDACTED] [REDACTED] [REDACTED] along with others we will disclose upon your interest.

In addition, several proven styles fitting an inclusive size range with bands 32-44 and cups B-L. Two thirds of American women are Full Bust or Full Figure, and they appreciate and are loyal to brands who have a diverse collection and reflect true beauty. Bras, underwear and clothing.

Financials and traffic

B2C =60% of the net sales with a 80% gross margin average order $100 return customer rate 75%
B2B =40% of the net sales with a 60% gross margin average order $500 return customer rate 100%
Average product cost is $15-$25 average B2C retail price is $60.

Average profit/month

$4,386 USD

Average overall profit margin

62%

Average number of sales/month

100

Value of inventory

$41,200 USD

Recent revenue

$284,691.00 USD

Recent traffic

217,580 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Shipping costs, average $300 / month, with B2C customers getting free shipping in USA, and International customers paying small shipping fee. B2B customers pay for their shipping, but a minimum starting order of $500 and 5 piece reorder required.

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$180.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$100.00/month

Inventory warehouse

$200.00/month

Retail space rental

$850.00/month

Employees (Including contractors and freelancers)

$500.00/month

Domain

$2.00/month

Inventory

We can support your production re-order and new design process if interested. Several styles have lower minimums, with proven fit and sell through. We have a boutique storefront and warehouse in Seattle, and it can be added to the sale if interested.

Located in Seattle

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

bella.materna

Instagram

bella.materna

Pinterest

bellamaterna

Twitter

bellamaterna

Mailing list

10,000 subscribers

Social media followers

4,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

Book keeping and tax payment person, located in the Seattle area; available to transfer to new business owner.

Why should someone buy this store?

Bella Materna has a loyal following, and is known as a leader in the maternity market, the opportunities to expand are enormous. From adding drop ship products, to Amazon marketplace items, to an affiliate influencer word of mouth increase. Create buzz through education and 'the village' culture of care, which is backed up with products to support this #1 spending consumer; mom.

How can the future owner improve the business?

Budget into advertising and influencer reviews, the mom customer finds the majority of her new mom maternity items through word of mouth. Then once she experiences the fantastic product, she will return to spend more in the following months and years.

Currate the site with other similar products like sleepwear, breastfeeding tops and gift sets to increase order size. Consider a subscription program and education outreach and partnerships with related companies, from breastpumps, to baby apparel and birth.

What work have you put into the store?

We started the brand in 2000, when e-commerce was first emerging, at that time we poured our hearts into months of research and development to comoditize the best fitting, comfortable and stylsh products. Shopify makes it easy to operate the online sales channel and leverage your customers needs with your product assortment and superior customer service.

How many hours does it take to run this business per week?

40 hours

$100,000 USD

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