Bella Materna - Specialty Intimates Brand since 2000

Has Offer
bellamaterna.com
$50,000USD
  • Avg. Revenue /month
    $6,509USD
  • Avg. Sessions /month5,277
  • Avg. Profit /month
    $4,386USD
  • Inventory value
    $45,000USD

Description

General description

Bella Materna is the premier source in speciality intimates --- full support, comfort, and health at our core. For a customer who is seeking the very best at this incredible time; becoming a new mother. We create sophisticated styles and beautifully crafted designs to celebrate and support new mothers and full bustline everyday customers seeking thoughtfully designed and well fitting intimates.

Our business is unique, being a fashion brand since 2000, we have a loyal following of customers who found us when they were learning about all things pregnancy and breastfeeding. Because we offer superior products and service, our customers continue to buy our non nursing intimate items as our quality out lasts the competition.
B2B and B2C customers help balance inventory turns. The Bella Materna trademark is a Royalty Free License, which is a great insurance policy to protect the brand. Several related URL's will be included with the sale: [REDACTED] [REDACTED] [REDACTED] along with others we will disclose upon your interest.

In addition, several proven styles fitting an inclusive size range with bands 32-44 and cups B-L. Two thirds of American women are Full Bust or Full Figure, and they appreciate and are loyal to brands who have a diverse collection and reflect true beauty. Bras, underwear and clothing.

Why should someone buy this store?

Bella Materna has a loyal following, and is known as a leader in the maternity market, the opportunities to expand are enormous. From adding drop ship products, to Amazon marketplace items, to an affiliate influencer word of mouth increase. Create buzz through education and 'the village' culture of care, which is backed up with products to support this #1 spending consumer; mom.

How can the future owner improve the business?

Budget into advertising and influencer reviews, the mom customer finds the majority of her new mom maternity items through word of mouth. Then once she experiences the fantastic product, she will return to spend more in the following months and years.
Currate the site with other similar products like sleepwear, breastfeeding tops and gift sets to increase order size. Consider a subscription program and education outreach and partnerships with related companies, from breastpumps, to baby apparel and birth.

What work have you put into the store?

We started the brand in 2000, when e-commerce was first emerging, at that time we poured our hearts into months of research and development to comoditize the best fitting, comfortable and stylsh products. Shopify makes it easy to operate the online sales channel and leverage your customers needs with your product assortment and superior customer service.

Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $6,509USD
    Verified
  • Avg. Sessions /month5,277Verified
  • Avg. Profit /month
    $4,386USD
  • Inventory value
    $45,000USD
  • Profit Margin20%
  • Avg. Sales /month100

Other details about profit:B2C =60% of the net sales with a 80% gross margin average order $100 return customer rate 75% B2B =40% of the net sales with a 60% gross margin average order $500 return customer rate 100% Average product cost is $15-$25 average B2C retail price is $60.

Last 3 years revenue
$299,396USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Last 3 years traffic
242,783Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $79USD
    /month
  • Inventory warehouse
    $300USD
    /month
  • Retail space rental
    $850USD
    /month
  • Employees
    $500USD
    /month
  • Domain
    $2.08USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers4,000subscribers

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Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.

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Anne D.Running this business for about 5 years
As a designer I have really loved serving the new mom, creating timeless styles and silhouettes. As an entrepenuer, the many years before Shopify and modern platforms, it was very challenging to piece together data to eliminate manual entry. It is much easier today, with all the data tied together. I am pleased to say, it has been a wonderful process creating the best brand for new moms.

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