- Avg. revenue /month$22,351
- Avg. sessions /month24,654
- Avg. profit /month$12,000
Why this business was started
We are a mid niche store focusing in the tactical, outdoor and men’s military related fashion products. The store was started to provide customers high quality outdoor niche products at affordable rates. I started advertising the store mainly in august as a side project.
We wanted to start something that can be scaled easily therefore we chose Outdoor niche, It can be easily expanded to other niches like Hiking, Hunting, Camping & Fishing.
The store was in testing phase for some time and we mainly started scaling it in end of 2019.
The reason of selling this business
Mainly, because of the my country's Goods and Service Tax (GST) & currency conversion fees from banks which are really eating up the margins. I have to pay around 20% Goods and Service Tax to Facebook (which is nil in other countries like US) and pay a heavy Indian rupee to USD conversion charge to my bank accounts.
The store makes a solid 25% margin but because of these taxes, I am left with a lesser margin which wouldn't happen to somebody who is running the same store from US, UK or a tier 1 country which has better ease of business.
Also, I started this store as a side project, I am mainly a full time graphic designer by profession. All graphic work you see on the store is created by me professionally. Another main reason for selling this store is basically I need time to focus more on my main profession which is web/graphic designing. I run a full time agency.
What's involved in running this business
We fulfil the orders via the online dashboard of our 3rd party fulfilment company which is very easy to operate. You basically have to make a payment only every day for the new orders.
Digital Marketing is the major skill that is important for the business since most of the customers are coming through Facebook and Google Ads. Not very hard thing to master and I can guide you in the initial stages if you don't have an experience with those.
You don't have to deal with the suppliers, since the 3rd party fulfillment company takes care of that with sourcing of products, packaging & quality control.
Traffic and Performance
- Avg. revenue /month$22,351Verified
- Avg. sessions /month24,654Verified
- Avg. profit /month$12,000
- Profit Margin25%
- Avg. sales /month500
- Shopify plan
- FB Ad expenses
Physical inventoryNot Included
Logo and branding assetsAll the Branding material including the logos, banners, ad material, Social media content etc.
Personal support after saleI will provide basic support on how to do the ordering and fullfilling them back in shopify backend. I can also give support for facebook advertisements and which interests and targeting have worked for us in past. We can also share all the working Lookalike audiences etc that have been performing well currently
Product photosAll the custom photography for the products listed on the store will be shared with the buyer.
How to grow this business
I would add more products in the store, mainly in fishing, hiking and camping niche products. That can increase the Average order value and therefore will lead to more profits. I would also do better email marketing campaigns, currently we just sent regular newsletter emails in every 2 weeks because i couldn't find time to create the content for emails but if you can setup the email campaigns right and more frequent, then this email list can give good returns easily.
We already had great relationship with our suppliers and I can introduce them to you, they always prioritize our orders and even sent couple of lots to US warehouses after i said them to do so. In a long term, you can easily get your products shipped to their US warehouses and deliver to your customers in just 4-9 days via USPS and Fedex services.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.