All prices in USD
$196,000
  • Avg. revenue /month
    $40,041
  • Avg. sessions /month40,896
  • Avg. profit /month
    $10,410
  • Inventory value
    $7,500

Business Story

Why this business was started

I started this company out of my personal need for the new product and interest in the growing niche market for inspiring “boss babes”. I found myself starting to work from home during the COVID-19 pandemic and feeling eye strain and headaches from spending hours on my laptop. As I looked for what I’ve previously heard of as “bluelight blocking glasses”, I couldn’t find any pairs that were stylish and affordable without looking long and hard on Amazon for a poorly marketed pair with many unreliable reviews. Why was it so hard to find a stylish pair from a brand that inspired me? I started this business because I saw the gap in the market for affordable and stylish bluelight blocking glasses that were marketed for the working “boss babe” woman.

Amid the COVID-19 pandemic, everyone had to temporarily adjust to online work/school environments which means more screen time. Looking forward to the permanent online changes in our lifestyles for working and studying, the future demand for bluelight blocking glasses is increasingly growing and here to stay. Women who work from home, who run their own businesses, and who are studying in school is a demographic that spends copious amounts of time online, and are large consumers of fashion goods. Our glasses are affordable, stylish, and have a brand built around inspiring the everyday hustling woman.

The reason of selling this business

There are several reasons we have decided to sell our business. We have discussed selling this business ever since our sales took off in January and we found out that we would not be located in the same city in the near future. As I mentioned earlier, I am a fulltime student and my partner Ben is moving to San Francisco as his tech company relocates, so communication between us will become increasingly difficult. We are in search of a buyer who has been able to further scale Facebook Ads and has experience advertising on other platforms. We do not have the time to learn other advertising platforms right now and would love to see a professional team or ambitious entrepreneur take this company to its full potential!

What's involved in running this business

As I mentioned earlier, I’ve spent my time managing our social media (mostly Instagram), choosing products and answering emails while Ben has spent his time managing the finances, bookkeeping, and logistics. We were very fortunate to find a supplier in China quickly who has exceeded our expectations. They have a team that is connected to our Shopify store via a Shopify app and fulfill our orders automatically. We wire transfer them US Dollars and they order our products to their warehouse, repackage them, ship them, and fulfill our orders on Shopify with tracking numbers. If our products are damaged in transit, the wrong product was sent, or the package never leaves China, they reship the order for free. Every order is sent in a nice cloth bag with a cleaning cloth and a cute thank-you note for supporting our small business. As our orders have increased, our supplier has upgraded our shipping times from 10-15 days to 5-10 days for the United States. While this has been fantastic, we are aware that if we purchased our products in bulk and shipped them to the United States, we would be able to get a lower product price and decrease our shipping times further. Our Only form of advertising currently is Facebook (and Instagram) ads which are managed by an agency in the UK who we have a 15% profit split with and are on a month to month contract with.

This business was founded: 6 months ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $40,041
    Verified
  • Avg. sessions /month40,896Verified
  • Avg. profit /month
    $10,410
  • Inventory value
    $7,500
  • Profit Margin26%
  • Avg. sales /month1,500
Other details about profit: All of our sales are processed by Shopify.
Total revenue
  • $240,249
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 245,377Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $14
      /year
    • One Click Upsell (Post purchase upsell App)
      $79
      /month
    • Facebook
      $20,000
      /month
    • Email & Text Marketing
      $200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      They are included with the store. We will be happy to send you all of our extra raw photoshop files and images that we have via Google Drive or Dropbox, which we have used to brand our store and our social media.
    • Personal support after sale

      We are happy to train you and answer all of your questions so that you can be given everything you need to understand every aspect of this business. We have never been through the process of selling a store before but would be happy to provide you with up to 50 hours of training, support, etc via Zoom calls or phone calls. We want to see that this is a smooth transition and are happy to do whatever we can to assist with it! We are open to more hours of support and training if needed.
    • Domain

    • Product photos

      They are included with the store. We will be happy to send you all of our extra raw photoshop files and images that we have via Google Drive or Dropbox, which we have used to brand our store and our social media.
    • Social media

    • Suppliers

      Our sales dipped in February because of Chinese New Years and our supply chain going on holiday. Because of this, we were forced to stop advertising for half of the month. Our supplier has a team that is connected to our Shopify store via a Shopify app and fulfill our orders automatically. We wire transfer them US Dollars and they order our products to their warehouse, repackage them, ship them, and fulfill our orders on Shopify with tracking numbers. We have kept close count of the money we have sent them and the receipts of our fulfilled orders and have never caught a miscalculation or an attempt to steal. If our products are damaged in transit, the wrong product was sent, or the package never leaves China, they reship the order for free. Every order is sent in a nice cloth bag with a cleaning cloth and a cute thank-you note for supporting our small business. As our orders have increased and our relationship has improved, our supplier has upgraded our shipping times from 10-15 days to 5-10 days for the United States. They send us photos of products when we are deciding which ones to put on our store and communicate with us quickly (with good english). The agency that manages our Facebook ads has been fantastic and we are not locked into a long term contract if you wish to manage them on your own.
    • Mailing List

      7,691subscribers

    Seller‘s Advice

    How to grow this business

    The biggest praise we’ve received has been for our branding, and our biggest criticism has been our shipping times. If we had the time and experience, we would order our products in bulk and move our fulfillment to the USA. This would lower both our product costs and our shipping times, which would in-turn lower our refunds and improve our customer reviews. In order to grow this company to its potential we would begin capitalizing on the brand with different products (HUSTL Accessories, HUSTL Fashion, etc.). We have a growing list of customer emails which we could begin marketing new HUSTL products too. We would learn other forms of advertising such as Pinterest Ads, Snapchat Ads, Influencer marketing, etc and begin advertising on more platforms. We have discussed these possibilities but neither of us have the time or experience to delegate and grow this company at this stage of our lives. I am a fulltime student and my partner Ben is moving to another country for his main business soon, so we want to see this company continue to thrive in more experienced hands.

    Skills to have

    My business partner and I both have some experience coding which helped us perfect our website to our specifications. It definitely helps to understand your way around Shopify. I’ve spent my time managing our social media (mostly Instagram), choosing products and answering emails while Ben has spent his time handling the finances and logistics.

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