Private listing #759817

The current owners are passionate about health and fitness and realised there was a gap in the market for practical fitness products for women. The business was established in early February 2018, and since then have amassed over 72,000 followers (lnstagram & Facebook), have a customer database of close to 30,000 and over 20,000 people worldwide using their products (main market New Zealand/Australia). They also have multiple trademarks in a number of classes both in NZ and Australia. They have high SEO ranking for specific non-branded keywords and a range of samples for new products that can be released in a short period of time. The brand and its customer database can also be leveraged for a range of new products that fit the fitness/wellbeing market.

The business owners are selling for both personal and professional reasons. They are true entrepreneurs and have established the business into a position of being No. 1 in an expanding and modern-trend market and they are excited to pass it on to pursue other professional and personal goals.

Being exclusively online, the business is run from home by one of the owners who deals with customer enquiries, order fulfilment, social media posting, marketing ads, stock purchasing & management, research & development, online store maintenance. All aspects of running the business can easily be taught to a new owner/operator or could be easily integrated into an existing business team to reduce outgoings.

Hours are flexible being online and run by the owner but typically the above duties take up to 25hours/week and are mainly completed Monday - Friday.

There are opportunities to expand the business. Multiple new product lines are ready and can easily be introduced. Can easily be incorporated into another company that already has existing staff and courier services contracts, having existing staff would reduce expense. Will easily incorporate with any business system. If the new owner already has in-house marketers, this could greatly reduce any sub-contractor expenses. Larger stock orders will reduce unit prices, better shipping rates will help reduce the unit price too (note new owner location and existing courier contracts could reduce shipping expenses).

The business is well prepared to continue with a change of ownership. Daily processes can easily be carried out by the new owner/staff. While the present owners personal attributes contribute to the success of the business, the staff and personal identities are anonymous and don’t necessarily contribute to the success of the business. The buyer would need to demonstrate a willingness to maintain & grow the brand.