All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month9,329
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

The current owners are passionate about health and fitness and realised there was a gap in the market for practical fitness products for women. The business was established in early February 2018, and since then have amassed over 72,000 followers (lnstagram & Facebook), have a customer database of close to 30,000 and over 20,000 people worldwide using their products (main market New Zealand/Australia). They also have multiple trademarks in a number of classes both in NZ and Australia. They have high SEO ranking for specific non-branded keywords and a range of samples for new products that can be released in a short period of time. The brand and its customer database can also be leveraged for a range of new products that fit the fitness/wellbeing market.

The reason of selling this business

The business owners are selling for both personal and professional reasons. They are true entrepreneurs and have established the business into a position of being No. 1 in an expanding and modern-trend market and they are excited to pass it on to pursue other professional and personal goals.

What's involved in running this business

Being exclusively online, the business is run from home by one of the owners who deals with customer enquiries, order fulfilment, social media posting, marketing ads, stock purchasing & management, research & development, online store maintenance. All aspects of running the business can easily be taught to a new owner/operator or could be easily integrated into an existing business team to reduce outgoings.

Hours are flexible being online and run by the owner but typically the above duties take up to 25hours/week and are mainly completed Monday - Friday.

This business was founded: almost 5 years ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month9,329Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin62%
  • Avg. sales /month414
Other details about profit: The average profit figure was calculated by deducting the total of the average monthly expenses listed from the average monthly revenue.
Total revenue
  • $630,750
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 541,108Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Employees
    • Domain
    • Marketing Apps, Digital Product Automation, Back up and Recovery Software, Product Review Software, G-Suite, Anti-virus Protection
    • Facebook and Instagram Ads, Google Ads and Display Network, Snapchat Ads, TikTok Ads, Influencer Marketing, AdRoll, Outbrain, SEO, Contractors
    • Computer Operating Systems e.g. Mac OS or Microsoft Windows
    • Inventory Purchases, Commission Paid (Merchant Fees), Freight and Courier, Insurance, Home Office Expense, Printing & Stationary, Telephone & Internet

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      There re around 30+ logo/branding images (PDF, JPEG, PNG) that will be sent to the buyer electronically (via WeTransfer).
    • Personal support after sale

      Training given on how to run all day-to-day activities of customer enquiries, order fulfilment, social media posting, marketing ads, stock purchasing & management, research & development, online store maintenance (<2month support). Accounting process training (<2month support).
    • Domain

    • Product photos

      500+ product photos (PDF, JPEG, PNG) will be sent to buyer electronically (via WeTransfer).
    • Social media

    • Suppliers

      All supplier relations transferred to buyer.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    There are opportunities to expand the business. Multiple new product lines are ready and can easily be introduced. Can easily be incorporated into another company that already has existing staff and courier services contracts, having existing staff would reduce expense. Will easily incorporate with any business system. If the new owner already has in-house marketers, this could greatly reduce any sub-contractor expenses. Larger stock orders will reduce unit prices, better shipping rates will help reduce the unit price too (note new owner location and existing courier contracts could reduce shipping expenses).

    Skills to have

    The business is well prepared to continue with a change of ownership. Daily processes can easily be carried out by the new owner/staff. While the present owners personal attributes contribute to the success of the business, the staff and personal identities are anonymous and don’t necessarily contribute to the success of the business. The buyer would need to demonstrate a willingness to maintain & grow the brand.



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