All prices in USD
  • Avg. revenue /month
    $10,828
  • Avg. sessions /month2,612
  • Avg. profit /month
    $12,240
This business was founded: over 4 years ago
Time to run this business: approximately 10 hours per week

Description

General description

[PRIVATE INFO] is a resource for those who love food, care about design, and value sustainability. We source heirloom quality home goods to elevate everyday living. Our mission is to bring people together around food and build a community that values sharing.

We started off in the fall of 2015 as a brick and mortar store, later launching the online store in spring of 2016. During this time we had a net promoter score of 85 among our 3000+ acquired customers. CAC during this time was $30 with an AOV of $165 in 2016 and $245 in 2017.

In March of 2018 we closed down the brick and mortar shop to make way for a new design project and put retail operations on hold. This accounts for the dip in sales in 2018.

Why should someone buy this store?

We have had a generous amount of national press related to the store due to our attention to brand building and influencer relationships. We have established great vendor resources and the business can easily be converted into a dropship model.

How can the future owner improve the business?

Streamline brand offerings and explore more digital advertising.

What work have you put into the store?

We have a good amount of blog content generated from influencers and a recipe base to launch marketing with. Our brand has a loyal following due to deep brand equity was invested in early on. The site was custom designed and built from the ground up allowing for further development if desired.

Traffic and Performance

  • Avg. revenue /month
    $10,828
    Verified
  • Avg. sessions /month2,612Verified
  • Avg. profit /month
    $12,240
  • Profit Margin46%
  • Avg. sales /month250
Other details about profit: Gross profit includes all landed COGS plus supplies, packing, samples and shrinkage.
Total revenue
  • $573,903
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 138,453Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $100
      /year
    • Mailchimp
      $10
      /month
    • Facebook
      $500
      /month
    • Adobe Suite
      $100
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All images both hi-res and low 13k followers on Instagram 1000+ followers on Facebook Logo Graphic files Blog content and recipes Website design AI files All files to be transferred via dropbox
    • Personal support after sale

      3 months support via phone, video conference and email Introduction to vendors Training for e-commerce operations Sales and marketing training
    • Domain

    • Product photos

      Dropbox
    • Social media

      Total followers13,100subscribers
    • Suppliers

    • Mailing List

      4,000subscribers

    Seller‘s Advice

    How to grow this business

    I would continue to create engaging content, funnel marketing through facebook and google search. Engaging with influencers across the nation to promote our products as well as continue to seek out independent makers via social media and tradeshows.

    Skills to have

    Genuine interest in food and design is very helpful to create content and engaging product descriptions.

    Share

    TN
    Tarica N.Current store owner
    I am an interior designer of 15+ years. I'm an avid food and design lover and all things health and sustainability. I am selling the store in order to pursue designing our own home goods production line, going from retail to manufacturing to fully utilize my design skills.

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