All prices in USD
$2,400,000
  • Avg. revenue /month
    $81,520
  • Avg. sessions /month60,085
  • Avg. profit /month
    $20,000
  • Inventory value
    $25,000

Business Story

Why this business was started

In 2015 we started the business as a hobby with an € 500 investment. We bought some goods, send them to some influencers and focused on winter business with fur jackets. After 5 years we reached a revenue of € 2M/year. These figures were reached with continual optimizing in areas like buying, marketing and influencers we collaborate with.

The reason of selling this business

The family business grew very fast and healthy but it’s time to exploit the full potential of this industry by scaling all areas like buying, marketing and staff. We as a family business are not able to make this next step as this requires more entrepreneurial know-how. With the right investment and know-how the store has potential to grow x10.

What's involved in running this business

Currently the main areas we are working on is buying from wholesalers or suppliers, running performance campaigns and influencer marketing and fulfilling the orders. Therefor we have our own photo studio and warehouse which can also be taken over.

This business was founded: about 5 years ago
Time to run this business: approximately 60 hours per week

Description

General description

Fast fashion is an Industry with high growth rates and a huge potential also in other areas like sports- and swimwear, accessories and beauty. These areas can be expanded and help grow the business. But also just scaling of the current structure will increase revenue as we only have 50-100 new items a month, imagine the growth if you can offer daily new items. This also means higher investments into buying, marketing, Influencer campaigns and staff.

What we did the last 5 years? As already mentioned we started the business out of a hobby with a € 500 investment. In the first 6 month we reached a revenue of € 35k and in the following winter season we decided to sell parka jackets with real fur as this was and still is an usp compared to the big brands like asos, etc. as they don’t sell real fur. But it’s a market and there are a lot of customers who want to buy real fur instead of fake fur. In 2019 our revenue increase to over € 2M.

Anyway the store has the potential to increase sales out of the winter season with fast fashion like pants, tops, jeans, etc., but therefor it needs more investment into buying, marketing and staff. Even if we only sell real fur there’s also a huge potential for fake fur which can be added to the portfolio.

Why should someone buy this store?

If you are looking for a successful online store reaching to young millennials and using latest tools like social media, influencer marketing you should have a deeper look into our store. Theres a huge potential for growth is it as a buyer or investor.

How can the future owner improve the business?

The store can be improved with an investment on all parts like buying, marketing and staff. But even without any investment the store has huge potential to continue successful business. All you need to do is buying goods, run advertising and influencer campaigns and fulfill the orders.

What work have you put into the store?

We put all hard work into this business to make it grow and stay in the industry since 5 years. Now the time has come to increase the potential this store has and we are sure this can be done better with the right know-how.

Traffic and Performance

  • Avg. revenue /month
    $81,520
    Verified
  • Avg. sessions /month60,085Verified
  • Avg. profit /month
    $20,000
  • Inventory value
    $25,000
  • Profit Margin20%
  • Avg. sales /month1,200
Other details about profit: The profit margin varies a lot between seasons as we have higher margins with winter jackets compared to some jeans. But more goods mean more sales so the spring/summer season has more potential when you have frequently more new items in the store.
Total revenue
  • $4,891,215
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,605,113Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Inventory warehouse
      $1,200
      /month
    • Domain
      $100
      /year
    • MailChimp
      $250
      /month
    • Facebook
      $10,000
      /month
    • Office/Warehouse
      $5,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All items incl. logo and brand identity will be transferred. Also the registered trademark.
    • Personal support after sale

      We commit to provide a 3 months support on all necessary areas. Wholesale contacts, Influencer contacts, potential employees and maketing agency.
    • Domain

    • Product photos

      Everything is stored in Shopify and will be transferred within the handover.
    • Social media

    • Suppliers

      We will handover the contact to our suppliers
    • Mailing List

      30,000subscribers

    Seller‘s Advice

    How to grow this business

    With an investment into key units like buying, marketing and staff the store has a huge potential to grow with a professional structure.

    Skills to have

    To continue the business you should have knowledge of all areas to run an online store like buying goods, preparing content like photo shootings and product description and fulfilling orders through the warehouse. To grow the store you need to have business administration skills to setup company structures.

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