All prices in USD
  • Avg. revenue /month
    $122,808
  • Avg. sessions /month58,529
  • Avg. profit /month
    $24,667
  • Inventory value
    $100,000

Business Story

Why this business was started

This business was started in my laundry room more than 14 years ago. It has evolved into a well established source for high quality, healthy and eco friendly baby products for today’s parents. A new owner can easily step in and breathe some fresh life and creativity into The Company, and shoot for the stars!

The reason of selling this business

We are selling the business to free up personal time due to a family health issue and to pass on a great business.

What's involved in running this business

Synonymous for quality parenting products that have been tested. The product lines and brands have been refined since 2008 and have become a trusted source or return customers. 10 of the main products make up 80% of sales and all are trusted suppliers to TNBC.

• Proven online parenting and baby market business, since 2008 • Increased AOV over $110, up 10% YOY • Strong social channels , engagement & PAID ROAS 5%+ • High organic search traffic and high return customer base • 80,000+ marketing newsletter list • Established ShareAsale Affiliate Program with high return • Four years worth of SEO content and target marketing for paid social/paid search

This is a turnkey business that has spent years developing a strong brand, great customer service, a social media pretense with a strong fan base and a proven newsletter list that produces sales immediately. Sales run on Black Friday average over $110,000/week each year and this is with minimal efforts of advertising and email marketing.

• Day to day operations are very straightforward and operate with 2 full time fulfillment staff. • Merchandise orders are placed directly with vendors and have a turn around time of 1 week. • Products are received and stocked on the website. Orders are generally shipped to customers within 48 hours.

The remainder of your time can be spend growing your social media, email marketing, and researching online portals such as Faire finding the newest and greatest products to bring to your customers!

This website stands out from competitors by providing unique brands and a high quality sought after toy inventory. All customers transactions take place on our Shopify website. Orders are fulfilled in house, and all inbound product is received and stocked in house. Depending on time of year and order volume, owners can expect to spend 5 hours/day. We have included the expense of TWO full time associates, plus owner compensation in the company expenses provided in this listing.

This business was founded: almost 5 years ago
Time to run this business: approximately 25 hours per week

Traffic and Performance

  • Avg. revenue /month
    $122,808
    Verified
  • Avg. sessions /month58,529Verified
  • Avg. profit /month
    $24,667
  • Inventory value
    $100,000
  • Profit Margin20%
  • Avg. sales /month1,500
Other details about profit: The store include a Brick & Mortar store (POS) system already setup.
Total revenue
  • $7,122,874
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,394,683Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $2,000
      /month
    • Inventory warehouse
      $1,200
      /month
    • Employees
      $6,400
      /month
    • Domain
      $12
      /year
    • Klaviyo (Email & SMS)
      $1,959
      /month
    • Google/Facebook/IG
      $5,000
      /month
    • Shopify Apps
      $2,208
      /month
    • ShareASale (Affiliate Marketing)
      $1,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Assets include 2 years of digital ads sized for home page, social networks (paid and posting) and web site banners. The ads vary from generic, brand specific, and sale specific. These are all the assets used in marketing over the last 2 years that can be re-used and updated. The files are complete with original Illustrator files and any linked assets. The company logo files will also be included in all formats included, vector, JPG, PNG and Illustrator files. Company letterhead, postcards and business cards in Illustrator and Word files will be included. All assets will be uploaded to a Google Drive for download and available for 3 months.
    • Personal support after sale

      Seller will provide 45 days of support from the time of sale. This will include details of on boarding, site transfer and specific transfer of external paid services. We will provide support via email and phone. If an person support is needed we are happy to do so and can discuss travel arrangements and time required.
    • Domain

    • Product photos

      Product photos are already uploaded into each product and will transfer with the site.
    • Social media

      Total followers35,187subscribers
    • Suppliers

      Purchasing this business will bring over 125+ approved vendor relationships in one of the best markets online, the natural baby market. These are time consuming applications that will approved and ready to order.
    • Mailing List

      84,625subscribers

    Seller‘s Advice

    How to grow this business

    This site sells over 100 brands to US customers. Shopify can easily be setup to sell internationally and there is HUGE potential for someone starting to sell/ship internationally as we are asked daily by international customers if we will ship to them.

    Skills to have

    Anyone with a passion for baby/child products will do well with this business. Of course providing great customer service, timely shipping, and being active on social media are all beneficial.

    Share

    KO
    Kim O.Current store owner
    What began as Montana’s Diaper Store, an online retail site operating out of founder my laundry room, has quickly grown into the inspiration that would revolutionize the natural parenting industry. In 2008, I created curated a line of eco-friendly parenting products to solve the daily issues parents face while nurturing their babies, and developed this website, www.thenaturalbabyco.com

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