All prices in USD

Private listing #718846

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  • Avg. revenue /month
  • Avg. sessions /month14,615
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

It all started before the turn of the millennium. Michele and Michael were hearing time and time again from friends, family, and coworkers about their frustrations with the big online ‘web stores’.

From other's stories and their own personal shopping experiences, they valued personalization, timely service, and top-quality items. They also began thinking about gifts. Why do people buy gifts? The answer was simple: To make others feel special and to brighten even the most mundane of days.

When Michael and Michele buy gifts, they love finding unique and personal items with a special touch. However, many of the online retailers had all of the same stuff!

So, they thought, “Hey! We can start selling gifts!” And so, the business was born from their living room.

As they continued to treat customers well and provide excellent service and quality, the living room suddenly became too small—they needed to expand! They were working out of their garage, dining room ([REDACTED] kitchen[REDACTED] guest rooms). Eventually, they decided to the business outside of their home and occupy office and warehouse space.

The reason of selling this business

This business was originally intended to supplement Michele's full-time income and to provide a creative outlet for Michael, who had retired after decades owning a men's clothing business. The business fulfilled it's purpose for us, and after 20+ years, we are ready to retire (for real). The only thing that has curtailed this business was our desire to keep it small. The business has run for the duration with 2 people, utilizing seasonal staff as needed for the holiday season. This was done by design, as expanding the business past what it is was not our goal.

What's involved in running this business

Fulfilling orders, from processing through fulfillment (packing/shipping or drop-ship tracking). Customer assistance. Ordering from product suppliers to maintain available inventory levels. Ordering from supply vendors (office and shipping). Researching new products and consumer trends. Running advertising campaigns (social media, email, PPC). Maintaining relationships with suppliers and service providers. Writing: product descriptions, emails, blog content, social media posts.

This business was founded: about 6 years ago
Time to run this business: approximately 60 hours per week


General description

The package of 2 stores includes one "niche market" store that sells a popular glassware line sought after by fans and collectors. This store has been online for 18 years. The second store is a broad-based "gift store" featuring items that span a variety of categories, with product price points between $20 and $500. The business currently runs on a hybrid business model: 70% of our revenue comes from warehoused inventory, the rest from vetted, trusted, curated drop-ship vendors.

Why should someone buy this store?

These stores have decent exposure on Google Shopping through both paid and enhanced free ads. There are existing social media accounts set up for both stores (Facebook, Pinterest, Instagram, Twitter). One store has a YouTube Channel. All of these channels have been grossly underutilized and present a significant opportunity for the right owner to take the stores to the next level. As with most stores of this type, orders and sales are traditionally heavily weighted in October through December for the Holiday shopping period. Sales are currently constant but much lighter through the rest of the year. This is an opportunity for the skilled, experienced and motivated e-commerce store owner to create marketing campaign to improve overall "off season" sales.

How can the future owner improve the business?

Take advantage for Shopify 2.0 to modify the feel of the stores to a greater level. Use the available tools more fully to create a personalized shopper experience.

What work have you put into the store?

Both stores have been built out, maintained and updated through the Shopify platform using store templates. Store #1 went through a brand overhaul in 2015, and the store was last "completely updated" in 2019. It has a number of embedded apps that improve the functionality of the store, improve inventory management and customer experience. Store #2 maintains a branding look that is guided by the licensing agreement with the product creator. This store has a rewards program for customers. Both stores are connected to 3rd party shipping management and email management apps and both are properly connected to Google Ads/Merchant and Google Analytics,

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month14,615Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin21%
  • Avg. sales /month450
Other details about profit: The average orders listed is deceiving in that during the most of the year, the # of orders/mn are between 200 and 250. However in 2021, November and December produced 873 and 1111 orders respectively. The same, then holds true for the sales revenue. Annual revenue reports have been uploaded to this listing for both stores in the package.
Total revenue
  • $1,427,935
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,052,305Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Email marketing, Shopify App addins for functionality and improved customer experience, Shipping
    • PPC

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo images, branding assets, email, website and social media assets will be provided through a portal.
    • Personal support after sale

      We will provide support for 3 months after the sale to train on connected software if needed.
    • Domain

    • Product photos

      Not Included
    • Social media

    • Suppliers

      We cannot transfer supplier relationships as it is up to the suppliers to qualify a new business partner. We will provide a list of vendors and letters of introduction. We will also provide the licensing agreement for Store #2. It will be up to the buyer to negotiate contract details and pay for legal fees associated with the updated contract.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Social Media Marketing in all the channels. Targeted email marketing. Build a network of influencers. Create videos for the products for YouTube channel and market. Encourage repeat customers through creative campaigns. Build out the content blog and market.

    Skills to have

    Retail management experience Business management experience Social Media marketing (all channels) Email marketing Ability to recognize buying trends Ability to network Accounting (including taxes and payroll)



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