All prices in USD
$270,000
  • Avg. revenue /month
    $20,893
  • Avg. sessions /month18,718
  • Avg. profit /month
    $4,000
  • Inventory value
    $50,000

Business Story

Why this business was started

I lived in Spain for a few years and discovered the shoes while living there. I immediately fell in love with the shoes and decided to sell these when I moved to the US. They are extremely popular in Spain yet barely known elsewhere. They have a very distinctive look but felt casual enough to blend into the California lifestyle.

The reason of selling this business

I have been moving a lot across continents in the past 5 years and I want to focus on my family now ( I have 3 small kids)

What's involved in running this business

  • fulfillment: i fulfill all orders and restock returns ( a third party platform manages the returns process)
  • suppliers: selection and fine-tuning of new styles
  • Social media management: fotos, posting and engaging with the community
  • Marketing: facebook ads and email marketing
  • customer support: answer customer requests
This business was founded: about 5 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $20,893
    Verified
  • Avg. sessions /month18,718Verified
  • Avg. profit /month
    $4,000
  • Inventory value
    $50,000
  • Profit Margin18%
  • Avg. sales /month325
Other details about profit: Seasonal business with bulk of sales made between March and September. Since its inception in 2017, the business has had a profit margin of 18% which has included the cost of a fulfillment center for over 2 years. End of 2020 I decided to bring fulfillment in house and managed to grow the margin to over 30%.
Total revenue
  • $1,274,476
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,141,842Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $36
      /year
    • Reviews app, Email marketing software, Returns management platform
      $750
      /month
    • Facebook
      $6,500
      /month
    • canva, Lightroom
      $60
      /month
    • Customer support contractor
      $600
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      logo files, social media cover fotos, all product fotos and large inventory of fotos to use on social media.
    • Personal support after sale

      One month of support which would include two 4-5 hours zoom calls to go over daily operations. I will also provide process documentation and the high level 12-18 month strategy.
    • Domain

    • Product photos

      Large inventory of fotos that are stored on a dropbox file and can be transferred easily.
    • Social media

    • Suppliers

      I will provide all supplier contact details and will make the necessary introductions
    • Mailing List

      13,000subscribers

    Seller‘s Advice

    How to grow this business

    I would double down and expand on new products I launched recently that have been doing extremely well. I would focus on Amazon, Affiliate marketing and influencer marketing which I barely touched.

    Skills to have

    Basic e-commerce. Facebook ads knowledge is a plus. No technical knowledge is needed to run this business.

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