All prices in USD

Private listing #864608

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$15,000
  • Avg. revenue /month
    $5,631
  • Avg. sessions /month11,968
  • Avg. profit /month
    $2,500

Business Story

Why this business was started

Wanted to try my hand in the fashion industry and ended up with a bigger store than I expected

Not enough time to fully sink into this, and will have to let this store slowly die down which is not the option I want to go with

Current metrics show a November revenue of 16k, and that is all with only 3k in adspend. if you just scaled adspend up the store will scale alongside it as currently I have a target of 600 Million facebook users, and I have approached this with broad targeting to not over saturate my market for sustained growth. I have thought long term with this business and if you even have just basic knowledge of advertising and eCommerce, this could very well be 100k a month easily.

The reason of selling this business

Impossible for me to currently scale with time commitments, November has been killing me in terms of running the store and I would like to see someone with more time generate bigger revenues with higher ad spend.

I limited my daily adspend proportional to the amount of time, around $100 a day. Imagine $500 a day of targeted ads that reach the right market

Currently, after all my suppliers shut down for COVID, I have restarted the store with a lower ad budget as I dont have the time to keep up with 20k revenue months.

I have increased profit margins by charging more, and I have been in talks with private suppliers that can bulk fulfill orders to scale.

The main reason I wanted to sell the store is that I wanted to free up my time in order to invest in other projects that interest me as I am not heavily into fashion.

What's involved in running this business

Order fulfillment, product knowledge, as well as ad knowledge, knowing who to target, and how to retarget.

This business was founded: over 1 year ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,631
    Verified
  • Avg. sessions /month11,968Verified
  • Avg. profit /month
    $2,500
  • Profit Margin12%
  • Avg. sales /month600
Other details about profit: I did 3000 USD in pure profit from March 15 to April 15 just from only running $75 per day ads, without doing a lookalike audience. You can get a return on investment in just a few months if you decide to increase ad spend, and have the time fulfilling orders and dealing with customers. 3k in ads for 17k in revenue, the rest is in product costs. Cost per purchase is around $6, profit per product is around $10, along with upselling/AOV, and shipping insurance profit per order goes up dramatically The biggest detriment to my current profits is conversion fees. I reside in Canada and the store currency is USD, similarly my products are also purchased with USD and currently losing around 3% in revenue with conversion fees which eat a large amount of my profits If you reside in the states or set up a USD credit card and USD bank account, profits will shoot up.
Total revenue
  • $106,996
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 227,398Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $19
      /year
    • Price converter
      $9
      /month
    • Facebook Instagram ads
      $3,000
      /month
    • Product cost per unit avg
      $20
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Everything will be transferred by Google drive etc
    • Personal support after sale

      Can do Skype calling for two months after sale to help transition smoothly and run the store as needed Years of Facebook ad experience in setting up CBO as well as LLA and adjusting pixel to fit needs of store. Not too much else is needed besides setting the store up and order fulfillment
    • Domain

    • Product photos

      Not Included
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      800subscribers

    Seller‘s Advice

    How to grow this business

    As you can see, the growth graph shows that the store has been on an uphill climb ever since the re brand I did in august/sept. Currently November metrics triple that of october while keeping ad costs low

    $17000 in revenue for November, with around $3500 in ads to reach that, the bulk of my expenses come from suppliers since I havent found a dedicated supplier that can lower prices. Aliexpress suppliers have inflated prices that are sometimes triple that of those from wholesalers.

    I have experimented with various niches and products, and since Oct, I have started to grow at a rapid rate. I wont get into the nitty gritty of how to grow a store since that is too vague, however the biggest challenges to overcome in order to scale is to have -A bigger facebook ads budget to better compete in bidding -Branch out to other ad sources like influencet marketing, google ads, niche markets such as reddit/youtube -Get a good supplier with fast shipping and good quality products which can dramatically increase profit margins -Dedicated support software such as zoho (Currently on gsuite) -Dedicated trained support team that can handle issues on time

    This truly is not only a business investment but also a time investment. If you fulfill all of the requirements that I have listed, this store can truly flourish.

    I have been aimlessly just running the store and putting it on a backburner for two months and generated 25k in revenue, so just image a team putting in real work in growing this.

    Skills to have

    Strong business knowledge Trend setter Has enough time to sink into an actual business

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