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$100,000 USD

For Luna

www.forluna.co.uk

Appears in Fashion and apparel , Established businesses, Large Business, Business and Franchises under $100,000, Inventory

General description

We are Europe's leading retro inspired swimwear store. We've been established nine years and switched to Shopify in October 2016 (figures below are since we switched to Shopify). Our brand, trademark, email list, social media sites and inventory are all included in the sale of this company.

We are the leading store in this popular and growing fashion niche. The store is profitable and the new owner will make money from day one. As we have been established for several years, we have fine tuned our advertising, social media and stock purchasing for maximum profitability. The business is easy to run from home and as swimwear doesn't take up much space, you won't need a huge amount of storage space. There is also the option of using a fulfilment centre which we have done for the last six months. This is a great service if you don't want to pick and pack the orders yourself. We will include all details and they would love to continue working with the new owner. However, by picking and packing the orders in house, profit will be increased.

We have great organic traffic and excellent SEO in addition to our almost 45k followers on social media. We've been featured in lots of the leading magazines and newspapers including Stylist, the Telegraph, Vintage Life and The Lady. Our database of media contacts will also be included.

We have a huge bank of images taken by a professional photographer that will be included. This ensures a constant stream of photographs that can be used in social media. We also have great relationships with the leading influencers in the niche which can be utilised for social media growth and sales

Full training will be provided and I will be free to answer any questions in the months following the sale.

This store has been a dream to run and will be a great business for the right owner.

Financials and traffic

This is a seasonal business with 50% of annual sales occurring between May-August. We have participated in some pop up shops and festivals in the past which bring in additional revenue to the shopify stream.

Average profit/month

$3,500 USD

Average overall profit margin

25%

Average number of sales/month

100

Value of inventory

$40,000 USD

Average Monthly revenue

$9,599.28 USD

Average Monthly traffic

6,177 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

We are currently using a fulfilment centre to manage our picking packing and returns. By bringing this in-house profits will be increased. The shopify plan includes the use of two apps (back in stock and size/colour filter)

Expense item

Cost

Shopify plan

$122.00/month

Subscriptions (ie. Mailchimp, apps)

$50.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$400.00/month

Employees (Including contractors and freelancers)

$150.00/month

Domain

$0.00/month

Inventory

Located in London

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

forlunaswim

Instagram

forluna_swim

Pinterest

ForLuna

Twitter

forluna

Mailing list

3,140 subscribers

Social media followers

43,000 people

Q & A

Do you work with any employees, freelancers, or contractors?

Freelance advertising and pr manager

Why should someone buy this store?

This is a great opportunity to purchase a profitable business that can be run from home. There is huge growth potential.

How can the future owner improve the business?

We have mostly focused our advertising in the UK but we believe by advertising additional throughout the rest of Europe sales and profits will be increased. Festivals and pop up shops are another growth opportunity that will increase brand awareness and sales. We've been approached by third party market places but have not had the time to explore this in great detail. We believe this could definitely drive sales!

What work have you put into the store?

We have had the store professionally built and spent a considerable amount on photography that is used throughout the site and on social media. We have tried and tested multiple apps and have now focused on the two most popular. We have also trialled several forms of advertising and we now have streamlined it for maximum profits. We have built up a large and engaged social media following. We have great relationships with our suppliers which will be passed over.

$100,000 USD

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