Time to run this business:approximately 10 hours per week
Description
General description
We are Europe's leading retro inspired swimwear store. We've been established nine years and switched to Shopify in October 2016 (figures below are since we switched to Shopify). Our brand, trademark, email list, social media sites and inventory are all included in the sale of this company.
We are the leading store in this popular and growing fashion niche. The store is profitable and the new owner will make money from day one. As we have been established for several years, we have fine tuned our advertising, social media and stock purchasing for maximum profitability. The business is easy to run from home and as swimwear doesn't take up much space, you won't need a huge amount of storage space. There is also the option of using a fulfilment centre which we have done for the last six months. This is a great service if you don't want to pick and pack the orders yourself. We will include all details and they would love to continue working with the new owner. However, by picking and packing the orders in house, profit will be increased.
We have great organic traffic and excellent SEO in addition to our almost 45k followers on social media. We've been featured in lots of the leading magazines and newspapers including Stylist, the Telegraph, Vintage Life and The Lady. Our database of media contacts will also be included.
We have a huge bank of images taken by a professional photographer that will be included. This ensures a constant stream of photographs that can be used in social media. We also have great relationships with the leading influencers in the niche which can be utilised for social media growth and sales
Full training will be provided and I will be free to answer any questions in the months following the sale.
This store has been a dream to run and will be a great business for the right owner.
Why should someone buy this store?
This is a great opportunity to purchase a profitable business that can be run from home. There is huge growth potential.
How can the future owner improve the business?
We have mostly focused our advertising in the UK but we believe by advertising additional throughout the rest of Europe sales and profits will be increased. Festivals and pop up shops are another growth opportunity that will increase brand awareness and sales. We've been approached by third party market places but have not had the time to explore this in great detail. We believe this could definitely drive sales!
What work have you put into the store?
We have had the store professionally built and spent a considerable amount on photography that is used throughout the site and on social media. We have tried and tested multiple apps and have now focused on the two most popular. We have also trialled several forms of advertising and we now have streamlined it for maximum profits. We have built up a large and engaged social media following. We have great relationships with our suppliers which will be passed over.
Traffic and Performance
Avg. revenue /month
$6,550
Verified
Avg. sessions /month4,704Verified
Avg. profit /month
$3,500
Inventory value
$20,000
Profit Margin25%
Avg. sales /month100
Other details about profit:This is a seasonal business with 50% of annual sales occurring between May-August. We have participated in some pop up shops and festivals in the past which bring in additional revenue to the shopify stream.
Total revenue
$301,318
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
216,406Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$122
/month
Employees
$150
/month
Domain
$10
/year
Sale Includes
Physical inventory
Logo and branding assets
Personal support after sale
Not Included
Domain
Product photos
Social media
Total followers43,000subscribers
Suppliers
Mailing List
Not Included
Share
EO
Elaine O.Current store owner
This is a truly great business but I have to sell it as I'm focused on a new career in a different field which takes up all my time
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