I purchased this business from its original owner/founder in November, 2018. The original owner launched the company in October, 2017 but had a very demanding second career and did not have the time or energy to give to the business. I saw the potential in the business and took it over.
The reason of selling this business
I have decided to sell the business because my family is moving international and I will not have the time to dedicate to the business. After working on the business for the last 6 months, I believe it is in the ideal position to be handed over to a new owner who has a great vision. We recently changed the name of the business and sold through all of our existing inventory, so you can start fresh and lead the business in the direction of your choosing.
What's involved in running this business
The business is not overly complicated but does take about 10-15 hrs/week to run. This involves posting to social media, interacting with audience, shipping out orders, monitoring facebook ads, and responding to the occasional message/email. When shipments come in, you will need a few extra hours to unpack, label, and organize clothing. We will also be introducing you to our suppliers and transferring over $3,500 of credit at manufacturer.
This business was founded:over 2 years ago
Time to run this business:approximately 15 hours per week
Traffic and Performance
Avg. revenue /month
$1,579
Verified
Avg. sessions /month2,413Verified
Avg. profit /month
$2,200
Profit Margin56%
Avg. sales /month105
Other details about profit:These profits were calculated from November-April. We sold through most of our inventory during that time and had only a few items on the website for April/May. Calculating average profit is very difficult because it completely depends how much inventory you purchased, how many different items you are selling, etc. I would say we started off very slow to get a feel for the market, but could have sold much more (if we had the inventory on hand, more colors, sizes, etc.)
*Since Shopify is including April/May in the profit calculations, the numbers are much lower than what they would have been if we were still actively running the website, selling inventory, etc. The website was "active" during these months, but did not have products for customers to purchase.
Total revenue
$47,372
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
72,394Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$29
/month
Employees
$10
/month
Domain
$12
/year
email marketing, etc
$29
/month
Facebook, Instagram
$130
/month
ink, printer paper, poly-mailers, etc
$20
/month
Sale Includes
Physical inventory
Not Included
Logo and branding assets
We just changed the name of the business at the end of May. However, we have always used our name of the business on our clothing instead of a logo. If the new owners wanted to come up with a logo for the brand, that would be a fun [REDACTED] I do not feel it impacts sales.
Personal support after sale
I am happy to help for as long as necessary via email, skype, text, etc. I want the new owner(s) to feel as comfortable with the process as possible.
Domain
Product photos
Tons of professional photos. We will be transferring everything we have to the new owners by google drive or any other photo sharing software.
Social media
Total followers6,000subscribers
Suppliers
Not Included
Mailing List
667subscribers
Seller‘s Advice
How to grow this business
For the new owner(s), I will write down what I feel would be the best plan for growing the company over the next 5 years, but it would be a continuation of what made the company successful in the first place... marketing, consistency with content, growing product line, and providing great customer service.
Skills to have
I came into this business with no formal training and have learned it very fast. The new owner(s) should understand social media (instagram/facebook/etc), and the basics of marketing. I learned all these from various free online sources.
Share
JS
Joseph S.Current store owner
I'm an entrepreneurial 28 yr. old who loves to travel and always looking for businesses to provide me with the free lifestyle that I desire. My family has been given the opportunity to move abroad, and we jumped on it. I was extremely reluctant to sell this business but realize I would not be able to run it correctly from where we will be located.
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