All prices in USD
$190,000
  • Avg. revenue /month
    $52,355
  • Avg. sessions /month54,525
  • Avg. profit /month
    $30,000
  • Inventory value
    $4,500

Business Story

Why this business was started

I started this business in July 2017 because I was really passionate about Conservative politics. I ran this business successfully from July 2017 until January 2021, when I stopped the business to pursue another venture. Lifetime sales are just over $2,600,000 and the business was very profitable for the entire time that I ran it.

This store is engaged in selling patriotic, conservative, and American themed merchandise. It is a relatively small niche store meaning a small variety of products related to conservatism and patriotism are currently available for sale. This enables easier opportunities for growth through limited selection.

Includes: - Instagram page with 300K followers - Email List of 550,000 - Customer base of 165,000 - Limited Inventory stored in a Shopify Warehouse in Memphis (roughly $4,500 MSRP) - Marketing materials (Logo, email campaigns, Instagram advertisements, GoogleAd campaigns, etc.) - Relations with Influencer and Suppliers (Relationships with a network of 12 Million+ Instagram followers, supplier relations, freelancers) - Domain

  • This store is fully drop shipped. Besides a limited amount of inventory stored at a Shopify warehouse (~$4,500 MSRP), the store has never had any inventory. Products are supplied through one reliable Chinese suppliers, one American supplier with hundreds of different apparel items and Print-On-Demand services. I provide the suppliers information after the sale if you choose to continue selling the unique products that they offer.

Majority of new customers have come through Instagram and Google advertising. Average order value for the past year is $19.69. Average cost to acquire a NEW customer averages $2.50 to $7.00 depending on the product advertised (higher priced items lead to higher cost of customer acquisition, but contain more margin). Our average conversion rate in 2020 was 4.99%, well above the average for traditional E-Commerce stores.

I am more than willing to help with any questions before, during, and 14 days after the sale.

The reason of selling this business

I am moving on to other business endeavors and focusing on pursuing my education and am therefore selling this store.

This store requires a big time commitment (roughly 15 hours/week) to manage so I have decided to sell this and pursue another endeavor.

What's involved in running this business

Running this business requires the manager to routinely communicate with Instagram influencers and suppliers on various platforms such as Instagram messaging, WhatsApp, email and sometimes text messaging. The manager must maintain relations with suppliers, handle customer service emails, create new ads every month or so, and search for new products new expand selection. Managing this website is mostly marketing, so the new owner should have a good grasp of social media and digital marketing platforms

This business was founded: over 4 years ago
Time to run this business: approximately 14 hours per week

Traffic and Performance

  • Avg. revenue /month
    $52,355
    Verified
  • Avg. sessions /month54,525Verified
  • Avg. profit /month
    $30,000
  • Inventory value
    $4,500
  • Profit Margin50%
  • Avg. sales /month5,700
Other details about profit: Profited about $360,000 in 2020
Total revenue
  • $2,670,085
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 2,780,811Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $40
      /month
    • Employees
      $250
      /month
    • Domain
      $14
      /year
    • Email Marketing, other Shopify Applications, Google AdWords Manager
      $1,300
      /month
    • Instagram influencers, Google AdWords
      $12,000
      /month
    • Miscellaneous
      $700
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Buyer will receive a folder containing PNGs of the logo and branding assets in various colors.
    • Personal support after sale

      Personal support for a two week period following sale. I will assist the buyer through Instagram influencer relations, the email marketing platform, our Google AdWords account and how to fulfill orders.
    • Domain

    • Product photos

      Included on Shopify product page
    • Social media

    • Suppliers

      Relations with an American apparel supplier, one reliable Chinese supplier and a Print-on-demand service with existing products.
    • Mailing List

      550,000subscribers

    Seller‘s Advice

    How to grow this business

    To grow this business over the next five years, I would encourage the new owner to work with our Chinese supplier and create a new product line for 2022 and 2024 election products. I would also encourage them to maintain our relationships with suppliers and influencers. Once the new products are ready, the new owner should purchase promotions from our Instagram Influencers, begin sending email marketing campaigns, and reactive our successful Google AdWords campaigns.

    Skills to have

    Managing this business is mostly marketing. The new owner should have a good knowledge of Instagram influencer marketing, Google AdWords and email marketing. It would be a plus if the new owner has a basic knowledge of international shipping & logistics.

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