- Avg. revenue /month$12,101
- Avg. sessions /month3,575
- Avg. profit /month$11,498
- Inventory value$80,000
Why this business was started
After seeing the copious amounts of waste in the apparel industry, I wanted to work a different way and create a brand that put people, planet and purpose first. With all the chaos in the production and selling of fashion, I wanted to create a brand where every decision is filtered through the lens of calm: “Is the decision/garment/process creating chaos for the planet and the people in it, or is it creating calm?” I wanted to build a brand that demonstrated that beautiful apparel can be made domestically, profitably, and sustainably.
The reason of selling this business
I have the opportunity to work on a sustainability project with an enormous, global impact. The project will demand an incredible amount of time and energy so it is appropriate that I hand the brand to someone who has the time to scale a sustainable, luxury business.
What's involved in running this business
The business requires product design and development, asset creation (photography and graphic design), general e-commerce site management, order fulfillment, customer service and digital marketing management.
Traffic and Performance
- Avg. revenue /month$12,101Verified
- Avg. sessions /month3,575Verified
- Avg. profit /month$11,498
- Inventory value$80,000
- Profit Margin43%
- Avg. sales /month200
- Shopify plan
- Inventory warehouse
- Marketing apps, ESP, etc
- Facebook and Instagram Ads, Google Ads
- Manufacturing inventory based on demand
Logo and branding assetsAll brand photography and digital assets.
Personal support after saleI will be available for a hand over until wholesale orders are completed. I will also be available to coordinate hand over to all suppliers, manufacturers and freelancers currently involved with the business.
Product photosAll product photograpy via digital transfer.
SuppliersAll supplier contacts and manufacturing relationships accompany sale of the brand.
How to grow this business
With ESG top of mind for all investors, ocean+main is a brand built on these principles and is ready to scale. The brand ethos, supply chain and governance are ready to meet the demands of today conscious investors and consumers. Our sustainably made, reasonably priced, ethically sourced, inclusively sized, luxury apparel appeals to a key demographic: women, of all sizes, ages 35-60. With the growing interest and customer demand for transparency, sustainability and inclusivity in fashion, there is massive upside potential. With a minimal digital ad spend, we have created a proven brand that is primed for exponential growth. Our large email list, social following, YoY growth of 335%, AOV of $375.00, a 95%+ sell through rate at regular price, and hundreds of 5 star reviews were achieved on an average monthly digital ad spend of just $2500/month. With 7 - 30X ROAS, there is massive upside potential with digital marketing. Strategic placement with key wholesale accounts at some of the world's finest luxury stores (both online and offline) has built credibility and visibility for the brand as well as an additional revenue stream outside of DTC. Growth over the next 5 years will be achieved by increasing the digital ad spend and expanding the product offering.
Skills to have
The ideal buyer is someone with existing knowledge of the fashion/product development space, and/or an organization looking to layer a sustainable, inclusive brand into its portfolio. A buyer with an existing e-commerce, marketing and fulfillment infrastructure could easily grow ocean+main by maximizing the economies of scale. With certifications from leading sustainability organizations, the brand voice, ethos and design sensibility are well established. The business will need someone with a design and product development background to oversee garment production. A sustainability-driven creative director with great design and art direction skills will help maintain the brand’s aesthetic and integrity. It will also require an e-commerce director to oversee site management including shipping/logistics, and, either a freelance team or agency to manage all marketing efforts including email, digital marketing and social media.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.