All prices in USD
  • Avg. revenue /month
    $9,122
  • Avg. sessions /month2,499
  • Avg. profit /month
    $7,000
  • Inventory value
    $47,000

Business Story

Why this business was started

After seeing the copious amounts of waste in the apparel industry, I wanted to work a different way and create a brand that put people, planet and purpose first. With all the chaos in the production and selling of fashion, I wanted to create a brand where every decision is filtered through one lens: “Is the decision/garment/process creating chaos for the planet and the people in it, or is it creating calm?” I wanted to build a brand that demonstrated that beautiful apparel can be made domestically, profitably, and sustainably.

The reason of selling this business

I have the opportunity to work on a sustainability project with enormous, global impact. The project will demand an incredible amount of time and energy so it is appropriate that I hand the brand to someone who is truly interested in scaling a sustainable, luxury business.

What's involved in running this business

The business requires product design and development, asset creation (photography and graphic design), general e-commerce site management, order fulfillment, customer service and digital marketing management.

This business was founded: about 6 years ago
Time to run this business: approximately 50 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,122
    Verified
  • Avg. sessions /month2,499Verified
  • Avg. profit /month
    $7,000
  • Inventory value
    $47,000
  • Profit Margin35%
  • Avg. sales /month200
Other details about profit: Shopify monthly average includes year 1 - 3 when the business was a side venture and does not do not reflect wholesale or other sales channels. 2021 Sales projected at $600K ($500K DTC, $100K Wholesale). TTM Performance = $312K Projected 2021 EBITDA = $150K
Total revenue
  • $665,888
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 182,455Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1,500
      /month
    • Employees
      $11,750
      /month
    • Domain
      $96
      /year
    • Marketing apps, ESP, etc
      $448
      /month
    • Facebook and Instagram Ads, Google Ads have major untapped potential
      $2,500
      /month
    • Manufacturing inventory based on demand
      $15,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All brand photography and digital assets.
    • Personal support after sale

      I will be available for a hand over until wholesale orders are completed. I will also be available to coordinate hand over to all suppliers, manufacturers and freelancers currently involved with the business.
    • Domain

    • Product photos

      All product photograpy via digital transfer.
    • Social media

      Total followers95,545subscribers
    • Suppliers

      All supplier contacts and manufacturing relationships accompany sale of the brand.
    • Mailing List

      90,112subscribers

    Seller‘s Advice

    How to grow this business

    With ESG top of mind for all investors, ocean+main is a brand built on ESG principles and is ready to scale. The brand ethos, supply chain and governance are ready to meet the demands of today conscious investors and consumers. Our sustainably made, reasonably priced, ethically sourced, inclusively sized, luxury apparel appeals to a key demographic: women, of all sizes, ages 35-60. With the growing interest and customer demand for transparency, sustainability and inclusivity in fashion, there is massive upside potential. With a minimal digital ad spend, we have created a proven brand that is primed for exponential growth. Our large email list, social following, YoY growth of 335%, AOV of $375, 95%+ sell through rate at regular price, and pages upon pages of 5 star reviews were achieved on an average monthly digital ad spend of just $2500/month. With 7 - 30X ROAS, there is massive upside potential with digital marketing. Strategic placement with key wholesale accounts at some of the world's finest luxury stores (both online and offline) has built credibility and visibility for the brand as well as an additional revenue stream outside of DTC. Growth over the next 5 years will be achieved by increasing the digital ad spend and expanding the product offering.

    Skills to have

    The ideal buyer is someone with existing knowledge of the fashion/product development space, and/or an organization looking to layer a sustainable, inclusive brand into its portfolio. A buyer with an existing e-commerce, marketing and fulfillment infrastructure could easily grow ocean+main by maximizing the economies of scale. With certifications from leading sustainability organizations, the brand voice, ethos and design sensibility are well established. The business will need someone with a design and product development background to oversee garment production. A sustainability-driven creative director with great design and art direction skills will help maintain the brand’s aesthetic and integrity. It will also require an e-commerce director to oversee site management including shipping/logistics, and, either a freelance team or agency to manage all marketing efforts including email, digital marketing and social media.

    Share

    MP
    Mary P.Current store owner
    As a designer and executive in the luxury fashion space, I've had a front row seat to the copious amounts of waste in the industry. After launching several sustainability initiatives for global brands, I launched ocean+main to demonstrate that ethical, sustainable practices were not only good for people and for the planet, but were also good for business.

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