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$69,999USD
  • Avg. Revenue /month
    $12,828USD
  • Avg. Sessions /month9,461
  • Avg. Profit /month
    $17,000USD
Description

General description

We are an an online boutique curating women's apparel from US and Asia/Pacific suppliers. Our marketing strategies include Lacy Lingerie, Salty Swimwear and our best selling "Bed-To-Brunch" series: "Treat Yourself To Versatile Pieces You Can Wear Morning, Noon and Night. We call them Bed-To-Brunch! It's kind of a thing." ____Our mission statement: (store name), A boutique intimates line of today's sexiest apparel at great price points. Based in Illinois, we curate a gorgeous line of lingerie and seasonal trends. We believe each of our pieces tell a unique story. A bedside story of feminism, subtle sexiness, classy elegance, and true romance. So go ahead and treat yourself to one of our stunning pieces, and create your own (store name) story. You deserve it, babe. And as always, you can feel good about every purchase you make. We donate 10% of every purchase, to causes that help humankind and this beautiful world we live in._____ We advertise on Facebook and Instagram and have also worked with social media influencers which are great "trust" factors for our social media pages. We pride ourselves on outstanding customer service and we continuously receive praise from our customers through email and direct messaging. With over ten years experience in various customer service and marketing positions I have a great understanding of how to communicate with customers and resolve disputes. In essence, you are buying a company with happy customers and no history of outstanding complaints or chargebacks.

Why should someone buy this store?

The foundation for success has already been built for you. Our store's traffic is in the top 1% of stores that launched the same week we did. Our average order is $59 and our average store conversion rate is 2.31% (.56 higher than the average in our industry). We have a winning Facebook ads strategy with winning products already in place for you. You just have to take the reigns and rinse and repeat. This store is more than just a source of income. It is a valuable asset that anyone would be proud to own. We sell women's lingerie and apparel. Lingerie is great because it can be sold year-round. Meaning there is no season for it.

How can the future owner improve the business?

1) Improve SEO: Hire an SEO specialist to increase organic traffic. 2) Improve Facebook ads cost per purchase. Optimal cost per purchase is $5. 3) All our social media influencer relationships have been done for product & picture trade. Of these trades, the most followers our influencers have had is 20K. The aim for these trades is to post influencers wearing our products to show "trust" on our Instagram and Facebook pages. Another form of influencer post is a paid post, using an influencer with a high following. You could try a paid influencer post-someone with a high (275K or so) following to see if they could send their followers to Salt and Lace Intimates for purchases. 4) Use these new influencer images for ads. Our audience really responds and converts to these types of pictures. 5) Create solid Email Marketing Campaigns. We currently do not do email marketing.

What work have you put into the store?

They say a drop shipping store is all pre-loaded work. Countless hours were put into this store in the beginning. It has seen many theme changes in design and product collections over the past several months. We've added and tested approximately 230 products and have narrowed down our top winners - giving them prime positioning on our home page. Over the past several months we've nailed down exactly what works for conversions with our customers. Our pixel has fired over 30 thousand times and the data is primed. Our lookalike audiences are precise and are performing very well.
Time to run this business: approximately 25 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $12,828USD
  • Avg. Sessions /month9,461
  • Avg. Profit /month
    $17,000USD
  • Profit Margin30%
  • Avg. Sales /month633
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$115,452USD
Total traffic
85,153Sessions
Expenses
  • Shopify plan
    $79USD
    /month
  • Employees
    $200USD
    /month
  • Domain
    $1.25USD
    /month
  • Mailchimp and Shopify apps
    $200USD
    /month
  • Facebook 6K-30K depending on how you scale
    $6,000USD
    /month
  • Canva & Phototshop
    $23USD
    /month
Sale Includes
  • Physical inventory

    Not Included

  • Logo and branding assets

    Logo and Social Media Logo can be sent to you through email. I also have social media business cards that I will mail to you. I will provide the Brand Fonts (available in Canva.com).

  • Social media accounts

  • Personal support after sale

    I can help with ad strategy. I will give you my facebook pixel and the Ad Copy that has worked for this audience. I can provide a one-time, two hour consultation for no charge.

  • Domain

  • Product photos

    All Photos will be available on the website and through the supplier.

Social Media

    Mailing list6,042subscribers
    Social followers8,423subscribers
    Seller‘s Advice

    How to grow this business

    I would take advantage of Instagram Influencer Marketing. I would consider buying more in bulk and selling wholesale.

    Skills to have

    Knowledge of Facebook Business Manager and advertising strategies for scaling.