$87,000USD
  • Avg. Revenue /month
    $11,444USD
  • Avg. Sessions /month8,841
  • Avg. Profit /month
    $5,800USD

Description

General description

We are an an online boutique curating women's apparel from US and Asia/Pacific suppliers. Our marketing strategies include Lacy Lingerie, Salty Swimwear and our best selling "Bed-To-Brunch" series: "Treat Yourself To Versatile Pieces You Can Wear Morning, Noon and Night. We call them Bed-To-Brunch! It's kind of a thing."

We advertise on Facebook and Instagram and have also worked with social media influencers which are great "trust" factors for our social media pages.

We pride ourselves on outstanding customer service and we continuously receive praise from our customers through email and direct messaging. With over ten years experience in various customer service and marketing positions I have a great understanding of how to communicate with customers and resolve disputes. In essence, you are buying a company with happy customers and no history of outstanding complaints or chargebacks.

Why should someone buy this store?

The foundation for success has already been built for you. Our store's traffic is in the top 1% of stores that launched the same week we did. Our average order is $59 and our average store conversion rate is 2.31% (.56 higher than the average in our industry). We have a winning Facebook ads strategy with winning products already in place for you. You just have to take the reigns and rinse and repeat. This store is more than just a source of income. It is a valuable asset that anyone would be proud to own.

We sell women's lingerie and apparel. Lingerie is great because it can be sold year-round. Meaning there is no exclusive season for it.

How can the future owner improve the business?

1) Improve SEO: Hire an SEO specialist to increase organic traffic. 2) Improve Facebook ads cost per purchase. Optimal cost per purchase is $5. 3) Create solid Email Marketing Campaigns. Our email marketing campaign for Cyber Monday contributed to half of our sales!
4) Hire a skilled and creative Social Media manager to handle posts, stories and direct messages. I currently manage this myself.

What work have you put into the store?

They say a drop shipping store is all pre-loaded work. Countless hours were put into this store in the beginning. It has seen many theme changes in design and product collections over the past several months. We've added and tested approximately 230 products and have narrowed down our top winners - giving them prime positioning on our home page. Over the past several months we've nailed down exactly what works for conversions with our customers. Our pixel has fired over 30 thousand times and the data is primed. Our lookalike audiences are precise and are performing very well.

Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $11,444USD
    Verified
  • Avg. Sessions /month8,841Verified
  • Avg. Profit /month
    $5,800USD
  • Profit Margin41%
  • Avg. Sales /month633

Other details about profit:We launched in mid-February 2018. During our first full month (March 2018) we grossed $31,123.46 and profited 18K! We were off to an incredible start. During April we suffered a blow as we learned that the manufacturer of our best selling product would no longer produce it. They reasoned that it was difficult to make and their profits were too low to continue production. As a result, the store's gross sales during the months of April, May and June were not as impressive. After months of searching, we found another supplier for the shirt and we are back in business! We began selling it again on July 13 and from July 13 - July 29 our store grossed $13,238 in sales. Boom! We've proven this winning product twice now. In August we grossed over 30K. Then in September we were having over 3K in sales per day (FB adspend was $1K per day, product/store costs were another $1K per day which meant that our profit was $1K per day). With the right pieces in place this store has the potential to do over 300K per year. Buying it now will be a good return on your investment. In August we started buying the shirt in bulk from our original manufacturer. We love the quality so much that we thought we'd try our hand at stocking it in the US. All is going well except we're selling so many that the manufacturer can't keep up with production. Unfortunately, we had to stop our ads on September 7th. You'll see this reflect in our September sales. In the first week of September we have grossed over 17.5K! It's up to the new store owner to decide if they want to continue making the product in bulk or if they want to buy it from our backup supplier and drop ship. Either way you will succeed. We will give you our facebook pixel so you can create your lookalike audiences and then start running new ads. We've proven that this product works for this audience and we've had success upselling them on other items in the store and after purchase with Zipify's One Click Upsell App. It's a gold mine if you can get your ducks in a row. Today is September 28th, 2018. We have approximately 800 backorders which are about to be fulfilled. We are shipping them ourselves with a hired team. After this we'd love to sell the store since we are also doing another new e-commerce business and we don't have time to do both. NOTE: We will not have any more physical inventory to transfer to the new store owner.

Total revenue
$125,880USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
97,260Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $79USD
    /month
  • Employees
    $560USD
    /month
  • Domain
    $1.25USD
    /month
  • Mailchimp and Shopify apps
    $300USD
    /month
  • Facebook 2K-30K depending on how you scale
    $2,400USD
    /month
  • Canva & Phototshop
    $23USD
    /month

Sale Includes

  • Physical inventory

    Not Included

  • Logo and branding assets

    Logo and Social Media Logo can be sent to you through email. I also have social media business cards that I will mail to you. I will provide the Brand Fonts (available in Canva.com).

  • Personal support after sale

    I can help with ad strategy. I will give you my facebook pixel and the Ad Copy that has worked for this audience. I can provide a one-time, two hour consultation for no charge.

  • Domain

  • Product photos

    All Photos will be available on the website and through the supplier. Additional photos can be transferred through Dropbox.

  • Suppliers

    Not Included

  • Mailing list
    6,042subscribers
  • Social Media
    Total followers12,000subscribers

    Seller‘s Advice

    How to grow this business

    I would take advantage of Instagram Influencer Marketing. I would consider buying more in bulk and selling wholesale.

    Skills to have

    Knowledge of Facebook Business Manager and advertising strategies for scaling.

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