All prices in USD
  • Avg. revenue /month
    $9,006
  • Avg. sessions /month10,778
  • Avg. profit /month
    $7,000

Business Story

Why this business was started

I have always been passionate about street wear and marketing whilst my friend has been passionate about programming. So we joined together with a vision to change the way people look at street wear fashion. We grew fast and our customer base got bigger every day thanks to the rising global excitement of street wear clothing. We have gained more than 5000 satisfied customers within the first few months of existence thanks to our network of reliable suppliers with low return and fast shipping rates.

The reason of selling this business

Alongside Hype Fashion, we have been working on a start up which is now taking so much of our time that we are no longer able to keep this store running and utilising its full potential. Last few months we have been focusing on our start up more, i.e. the decline in the numbers. However, since we are really passionate about streetwear and fashion and have put a lot of effort into growing this brand, we would like to find it a new genuinely keen owner who would continue expanding it. The price is negotiable for the suitable person, please send your offer. BONUS: 70$ worth of SMSBump credit.

What's involved in running this business

We have been generating revenue by selling trending street wear products, multiple of which has proven to be five figure winners. For advertising, we have been using a big network of established Instagram influencers and our own Instagram audience (41k+). There is lots of space for growth for the new owner though who can also tap into Facebook, Google and Pinterest Advertising.

Since we use the dropshipping model, there is no upfront inventory cost involved for the new owner. Thanks to our great influencer relationships, we enjoy discounted promotion rates on many Instagram accounts so the advertising expenses are reduced considerably.

Our store has been developed, A/B tested and optimised for conversions and profitability. We have also found several winning products the potential of which is still yet to be fully taken advantage of. Our profit margins range from 35 to 40%. Our store has consistently been ranking on the first Google pages for our main keywords resulting in extra free brand awareness, traffic and revenue.

Overall, the store is ready to be advertised immediately and does not require any extensive work. The following tasks that need to be done take on average 15 hours per week, i.e. 3 hours per working day.

Day to day tasks include 1) Marketing (setting up & scheduling ads of existing products) 2) Analytics (monitoring ads)

Occasional tasks include 1) Product research (we already have a huge array of products with potential which haven't been advertised yet, but are ready to be tested) & product copy writing

Other tasks may include 1) Customer service & Order fulfilment (depends on if you want to outsource this)

This business was founded: about 1 year ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,006
    Verified
  • Avg. sessions /month10,778Verified
  • Avg. profit /month
    $7,000
  • Profit Margin40%
  • Avg. sales /month900
Other details about profit: We have been focusing on our start up more in the past few months , i.e. the decline in numbers. We do have a very decent profit margin for an eCommerce business which ranges from 35 to 40%.
Total revenue
  • $126,082
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 150,900Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Employees
      $400
      /month
    • Domain
      $9
      /year
    • Klavyio
      $100
      /month
    • Instagram
      $1,500
      /month
    • Paid apps
      $40
      /month
    • Fullfilment cost
      $3,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Store & brand graphics (images, logo, etc.), Branding guidelines for consistency (colour codes, fonts, etc.). Transferred via email.
    • Personal support after sale

      I really want to make sure this store goes into the right person/team who will continue expanding & growing it. Hence, I will gather together a handover guide explaining how we made this store a success from A to Z, including long term strategies and practical quick win tips. I will also provide our Instagram influencer network as well as our most trusted suppliers list. I will keep in touch with the new owner and answer any questions & queries they may have within the first two months of purchase.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers41,121subscribers
    • Suppliers

      Not Included
    • Mailing List

      5,000subscribers

    Seller‘s Advice

    How to grow this business

    By utilising and improving the following on our winning and semi winning products:

    • Email marketing - improve existing flows (inc. abandoned cart flow), create new campaigns & newsletters
    • SMS marketing - improve existing flows (inc. abandoned cart flow), create new campaigns & newsletters
    • Facebook - We do have extensive pixel data but never actually used it. Re-targeting, LLAs, Scaling.
    • Instagram - Scaling on bigger accounts.
    • Improving customer service.
    • Using Google ads.
    • Using Pinterest - we have an account with impressive engagement but never really tapped into Pinterest marketing.

    We also have a huge array of products with potential which haven't been advertised yet but are fully ready to be tested.

    Skills to have

    • fluent written English (to be able to write decently engaging content - product copy, ad copy, email/sms marketing campaigns, customer service)
    • marketing experience (to be able to run engaging ads) & understanding of social media platforms (Facebook, Instagram)
    • basic business management skills (to be able to manage a customer service VA - if you decide to hire one, to be able to manage your own time and prioritise tasks that need to be done)
    • understanding of the dropshipping model

    Share

    FR
    Filip R.Current store owner
    A passionate Ecommerce Marketing Manager and co founder of multiple businesses.

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