All prices in USD

Private listing #555075

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$250,000
  • Avg. revenue /month
    $12,469
  • Avg. sessions /month18,627
  • Avg. profit /month
    $1,100

Business Story

Why this business was started

We started this business as side project to make some money and test the market. We saw a huge opportunity in the home garden market and no main DTC brand. We wanted to full that role. The customer focused DTC garden store. 1200+ positive reviews later, we're well on our way. Our site was very well received from day one and has continued to grow since.

The reason of selling this business

Life events have changed our operating circumstances. Founders have moved around the country and no longer dedicated enough time to continue growth. The company can run on auto, but it could do so much better with the right person(s) pushing it forward.

What's involved in running this business

Daily activity on social media and order fulfillment. We partnered with local nurseries for our plants. Ad campaign optimization, email campaigns, and content creation.

This business was founded: over 3 years ago
Time to run this business: approximately 30 hours per week

Description

General description

Customer focused business offering healthy, affordable plants, delivered straight from the nursery. We partnered with local nurseries that wanted to increase their sales. The nurseries would print, pack, and ship all orders. Customers really love the huge variety of plants and the unmatched level of customer service.

Why should someone buy this store?

Our store offers a new operator a lot of flexibility. You could partner with local nurseries to dropship for you or you could buy plants wholesale and fulfill orders yourself. You could add additional garden categories (pots, care items, decor, tools, etc) and drop ship those. This is a strong foundation business that has the ability to go a lot of different directions.

How can the future owner improve the business?

Research new product categories and products. Further optimize and improve ad campaigns. Watch plant and home garden trends. Open additional sales channels, groupon, etsy, amazon, ebay, etc.

What work have you put into the store?

100s of hours of custom design work, conversion optimization, app integration and testing. SEO, ad campaign optimization, social media management. 1000s of images and videos for website, social, and ads.

Traffic and Performance

  • Avg. revenue /month
    $12,469
    Verified
  • Avg. sessions /month18,627Verified
  • Avg. profit /month
    $1,100
  • Profit Margin10%
  • Avg. sales /month550
Other details about profit: Current numbers reflect higher operating costs and less involvement from founders. We hired people to take over operations.
Total revenue
  • $498,753
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 745,081Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $3,000
      /month
    • Domain
      $10
      /year
    • Email marketing and Apps
      $450
      /month
    • Facebook and Google
      $1,500
      /month
    • Shipstation and quickbooks
      $130
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All image assets will be transferred online
    • Personal support after sale

      For 30 days we'll help make sure there is a seamless transition. We'll walk you through our current operations, fulfillment process, and where we think the biggest opportunities are. Support will be provided by phone, email, and/or zoom conference.
    • Domain

    • Product photos

      All product photos (1000s) - Online file transfer
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      6,110subscribers

    Seller‘s Advice

    How to grow this business

    Continue to grow the community and let them guide your next steps. Add supporting products/categories.

    Skills to have

    Strong communication skills are the most important. FB and IG marketing and a team that can manage social media. There's a massive opportunity for growth through social media platforms and influencers. Supplier relations and networking also help.

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