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$39,195 USD

Private listing #149642

Appears in Fashion and apparel , Business and Franchises under $50,000, Established stores, Ohio, Printful stores for sale, Lifestyle, Home Business for sale, Print on demand, United States, Coffee, Cell Phone, Jewelry, Large Business, Private listings, Highly Profitable businesses, Gooten Stores for Sale, Teelaunch Stores for Sale

General description

Looking to steal a store? Here's your opportunity.

[PRIVATE INFO] is a print on demand store catering to people of Polish and Polish American descent. Our customers are very proud of their heritage and family and love to buy merchandise that reflects this pride.

The store opened in February of 2017. All the data shown in the screen shots is through April of 2018. Some of the items are on Teespring as well.

All Teespring storefronts and URLs are part of the sale. Teespring has some co-op campaigns that translate to essentially free money.

Although the Shopify store was built in 2017, I’ve been selling these designs consistently since late 2014. The Facebook page was created in 2014 as well.

Just going to the Facebook page will show you how engaged the audience is around the content we provide. (http://facebook.com/ilovemypolishheritage ) I can send tons of traffic to the store from the Facebook community. It's a well engaged list.

The entire store is based around the very simple to understand and operate print on demand model. Each order is passed directly to the supplier via Shopify app and mailed to the customer. I rarely see or touch a product.

Product types range from apparel (shirts, hoodies, leggings, etc) to jewelry (bracelets, necklaces), to drink ware (coffee mugs, color changing mugs, beer mugs, beer steins, and tumblers) to tons of odds and ends like pillow cases and phone cases. Limited tests were done on leather bags and backpacks with early indicators of success. This would be a recommended expansion for the new owner.

I have relationships in place with 4 or 5 print on demand sellers that collectively offer hundreds of products. I haven’t had time to test too much outside of current product offerings, but I’m certain some of my existing designs will be home runs on other products. Some of the suppliers have put a volume discount in place for my store that will transfer to you as the new owner as well.

Profit margins are healthy and can definitely be improved. T-shirts sell for $22.99, and cost on them is around $7.00. Jewelry has an even better mark up. I usually sell my bracelets for $29.99, and my cost is around $11.00. All these prices are independent of shipping which also includes a small margin.

If you’re warehousing or willing to move fulfillment in house, you can really increase these margins by partnering with a screen printer. You could easily double your profit on apparel this way. I’ve always preferred the simplicity of POD and was willing to give up the margin in exchange for simplicity. I can provide wholesale vendors if you're interested and have the ability to set up fulfillment houses.

I have a great off the radar canvas supplier, too that has a much better quality product and allows for higher margins and mark ups than apparel or jewelry. I just started offering both jewelry and canvasses late in the year and both have shown a lot of promise. I can easily see both of them outpacing apparel sales, especially with fresh design ideas.

I’m selling this store because I'm bored with it and I need the money to fund another venture. I’m an entrepreneur who can’t help but to build too many things at once.

I've sold two other stores. I can provide references from people who have purchased from me to help you feel more comfortable.

Shopify is valuing my store at $79k. It'a a HOME RUN of a deal at what I have it listed with.

I am currently working on various optimization strategies to increase the overall value of the store. If successful, the selling price will be higher in the coming months - especially as we approach Christmas. If this store interests to you, act now before the price goes up. It's already gone up since last month.

[Note.. I've increased the valuation by $20k since my original post. Don't delay. It's going to be worth over $100k by Christmas, and I'll move the price accordingly.)

Financials and traffic

Profit can be greatly improved. There are tons of optimization points. I'm not at all focused on this store.

Direct traffic sessions convert at 3.84% (industry average 1.62%), search traffic converts at 3.17% (industry average 1.31%) - Do you know anything about SEO, or can you hire somebody who does? BIG opportunity here.

Average profit/month

$2,500 USD

Average overall profit margin

60%

Average number of sales/month

317

Lifetime revenue

$220,640.00 USD

Lifetime traffic

199,840 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Facebook ads are a huge expense, but they're also very run very poorly on this store. Lots of waste in there.

Expense item

Cost

Shopify plan

$300.00/month

Subscriptions (ie. Mailchimp, apps)

$325.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$4,000.00/month

Employees (Including contractors and freelancers)

$700.00/month

Domain

$0.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

12,000 subscribers

Social media followers

78,957 people

Q & A

Do you work with any employees, freelancers, or contractors?

Customer Service Person
General VA
Content Creator

Why should someone buy this store?

First, the niche is evergreen. Nobody gets tired of their heritage and love for your family and culture doesn’t go out of style. So many Shopify stores are seasonal or fad related. This is as evergreen and permanent as it gets.

The market is huge and the competition isn’t insane. Over 10 million Polish people live in the US. I started having luck late in the year marketing to Polish people in other countries as well. This is a global business.

Our Facebook page is probably the most engaging Polish Facebook page. We have a few competitors who supply very little in terms of valuable content.

The store is performing well at it’s most basic level. The average store converts at 2%. My store is coverting at 3.1% without any real on site optimization.

I’m almost embarrassed to admit that the theme on the page is free and not premium. If you scroll around the site, you’ll notice stock photos in most cases. You’ll also notice that some products don’t even have product descriptions.

There are tons of small optimizations like this that can be done by the new owner.

Third, the product line as it stands is incredibly expansive. My suppliers have hundreds of products and I have hundreds of designs. These current designs can be applied to these products and tested out in the marketplace. Although I believe new designs are an important part of the marketing mix, I have not come out with very many new designs this year just due to time constraints. You get all my designs (only a portion are featured), ads, and PSD files.

How can the future owner improve the business?

The list of improvements are almost endless. I’m really good at starting projects, but not really good at finishing them. This is a good opportunity with the opposite skill set to come in and add finishes to a really strong foundation.

  1. Upgrade the theme.
  2. Improve on page optimizations (product descriptions and photos)
  3. Increase average order value through better optimization of the upsell app.
  4. Update and optimize (and lengthen) the opt in autoresponder
  5. Update and optimize the abandoned cart sequence
  6. Create a promotional calendar (and products) around holidays (both US and Polish holidays). I only did Black Friday specials in 2017. (big mistake)
  7. Vary the traffic sources.
  8. Increase the free Google traffic. (SEO)
  9. Add new products and designs
  10. Create more products based on old designs.
  11. Connect the store to Wanelo, eBay, Amazon, and any other platforms with free traffic.
  12. Build out the blog
  13. Partner with other Polish sites on an affiliate model.
  14. Pay Instagram influencers to promote the product.

What work have you put into the store?

Many hours of set up were put into this store getting it into it’s current state. The work does not need to be repeated unless you’re overhauling the store for some reason.

The only thing I really do on this store now is come up with the ideas and vision for the business.

I have 3 virtual assistants that will come with the sale.

Assistant 1 gets paid $4.80/hr for 40 hours each week. She can handle every aspect of execution. She’s very smart.

Assistant 2 handles customer service. $2.50 an hour for about 20 hours each week. He’s amazing.

Assistant 3 writes all the blog content, Facebook content, and speaks Polish. $8/hr for about 5 hours per week. He’s great when you need ideas.

All you would need to do is act as CEO and provide the vision and strategy. The 3 assistants above can work without supervision as long as they are provided with the detail.

How many hours does it take to run this business per week?

5 hours

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