Private listing #149642
Looking to steal a store? Here's your opportunity.
[PRIVATE INFO] is a print on demand store catering to people of Polish and Polish American descent. Our customers are very proud of their heritage and family and love to buy merchandise that reflects this pride.
The store opened in February of 2017. All the data shown in the screen shots is through April of 2018. Some of the items are on Teespring as well.
All Teespring storefronts and URLs are part of the sale. Teespring has some co-op campaigns that translate to essentially free money.
Although the Shopify store was built in 2017, I’ve been selling these designs consistently since late 2014. The Facebook page was created in 2014 as well.
Just going to the Facebook page will show you how engaged the audience is around the content we provide. (http://facebook.com/ilovemypolishheritage ) I can send tons of traffic to the store from the Facebook community. It's a well engaged list.
The entire store is based around the very simple to understand and operate print on demand model. Each order is passed directly to the supplier via Shopify app and mailed to the customer. I rarely see or touch a product.
Product types range from apparel (shirts, hoodies, leggings, etc) to jewelry (bracelets, necklaces), to drink ware (coffee mugs, color changing mugs, beer mugs, beer steins, and tumblers) to tons of odds and ends like pillow cases and phone cases. Limited tests were done on leather bags and backpacks with early indicators of success. This would be a recommended expansion for the new owner.
I have relationships in place with 4 or 5 print on demand sellers that collectively offer hundreds of products. I haven’t had time to test too much outside of current product offerings, but I’m certain some of my existing designs will be home runs on other products. Some of the suppliers have put a volume discount in place for my store that will transfer to you as the new owner as well.
Profit margins are healthy and can definitely be improved. T-shirts sell for $22.99, and cost on them is around $7.00. Jewelry has an even better mark up. I usually sell my bracelets for $29.99, and my cost is around $11.00. All these prices are independent of shipping which also includes a small margin.
If you’re warehousing or willing to move fulfillment in house, you can really increase these margins by partnering with a screen printer. You could easily double your profit on apparel this way. I’ve always preferred the simplicity of POD and was willing to give up the margin in exchange for simplicity. I can provide wholesale vendors if you're interested and have the ability to set up fulfillment houses.
I have a great off the radar canvas supplier, too that has a much better quality product and allows for higher margins and mark ups than apparel or jewelry. I just started offering both jewelry and canvasses late in the year and both have shown a lot of promise. I can easily see both of them outpacing apparel sales, especially with fresh design ideas.
I’m selling this store because I'm bored with it and I need the money to fund another venture. I’m an entrepreneur who can’t help but to build too many things at once.
I've sold two other stores. I can provide references from people who have purchased from me to help you feel more comfortable.
Shopify is valuing my store at $79k. It'a a HOME RUN of a deal at what I have it listed with.
I am currently working on various optimization strategies to increase the overall value of the store. If successful, the selling price will be higher in the coming months - especially as we approach Christmas. If this store interests to you, act now before the price goes up. It's already gone up since last month.
[Note.. I've increased the valuation by $20k since my original post. Don't delay. It's going to be worth over $100k by Christmas, and I'll move the price accordingly.)
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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