All prices in USD
  • Avg. revenue /month
    $9,407
  • Avg. sessions /month4,942
  • Avg. profit /month
    $2,500
  • Inventory value
    $2,500

Business Story

Why this business was started

It was not totally intentional. As I made my own bows for my first daughter ten years ago, I had extra materials and I heard about a site called Etsy. It was easy to post a few of my bows. Well, they were well received and the first few years we experienced great growth on Etsy. In 2014 we created out shopify site and the rest is history.

The reason of selling this business

I have a five kids, ages 3 through ten. I feel the need to be present with them. Ten years growing A Little Lady has been great, but I am losing the drive I once had for it. It's been a great source of income for our family while my husband finished grad school and we got into our first home. The income is less critical now and I want to be home with my family.

What's involved in running this business

For the owner: Purchasing fabric, running the Instagram page, determining bow quantities needed with seamstresses, uploading products to the website, coordinating w/ order fulfillment company.

We have a few contractors: Content marketer that does monthly photo shoots and an email newsletter, bookkeeper (my husband), customer service (5-10 hrs/month), and an order fulfillment company.

This business was founded: over 7 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,407
    Verified
  • Avg. sessions /month4,942Verified
  • Avg. profit /month
    $2,500
  • Inventory value
    $2,500
  • Profit Margin30%
  • Avg. sales /month321
Other details about profit: We average ~40% gross margins. $10 of sales costs us $6 to make and fulfill.
Last 5 years revenue
  • $649,084
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 341,053Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $134
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $12
      /year
    • We do not advertise
      $1
      /month
    • Quickbooks, Gmail, Survey Monkey
      $120
      /month
    • 1099 contractors that make bows, bow materials, order fulfillment
      $5,350
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All electronic logos and banners, including on social media pages will be included in the sale.
    • Personal support after sale

      Open to what works for the buyer, but expect to transition for a period of 6 months post sale.
    • Domain

    • Product photos

      All photos transferred to owner.
    • Social media

      Total followers57,000subscribers
    • Suppliers

      I will provide the sites where I purchase fabric and other bow materials.
    • Mailing List

      8,920subscribers

    Seller‘s Advice

    How to grow this business

    Multiple growth opportunities are left untouched given Marie's desire to first be a stay-at-home mom. Those opportunities include: 1. Digital Marketing - investment in IG/Facebook ads, re-targeting, etc. None of this is done today. 2. Branding - Website has not been updated since 2014. Product packaging outdated. 3. Operations - Order fulfillment is inefficient and should be moved to a fulfillment center. Today, three people make one bow, can easily be one. 4. Product expansion - Strong customer base, new products have proven to drive meaningful growth

    Skills to have

    1. An eye for baby/little girl fashion.
    2. Bows are made by seamstresses, however a basic understanding of sewing is helpful.

    Share

    MG
    Marie G.Current store owner
    I am a mother by day and a bow maker by night. A Little Lady Shop began when I wanted headbands for my first daughter ten years ago. Fast forward to today, I have five kids and I can't keep up with the growing business. I am ready to focus all of my time and energy on them. My family and I live in Utah. I enjoy Orange Theory, good food, trips with my husband, and being creative.

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