All prices in USD
  • Avg. revenue /month
    $4,692
  • Avg. sessions /month6,722
  • Avg. profit /month
    $1,465

Business Story

Why this business was started

Pandemic started and I just had an online job, didn't think the job would last for a long time so I decided to look for a backup source of income.

The reason of selling this business

Lack of motivation to grow the business. No time as a university student to focus on the business. Tired of managing ads and social media.

UPDATE - November 2021 You're just buying this store for the potential/parts. I tried to make it work post iOS 14, but I failed.

What's involved in running this business

Fulfilling orders, ordering from supplier, running advertising campaigns, and answering customer e-mails.

This business was founded: over 1 year ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,692
    Verified
  • Avg. sessions /month6,722Verified
  • Avg. profit /month
    $1,465
  • Profit Margin17%
  • Avg. sales /month195
Other details about profit: Month-to-month June - When I started, I didn't advertise as much was new to the e-commerce world so I spent most of my time tweaking the website and learning about advertising. $140 USD loss, 0.81% conversion rate, 16 orders. July - When I started advertising for real, spent almost $3000 USD in advertising. $860 USD profit, 1.84% conversion rate, 163 orders. August - Doubled the advertising, spent $5500 USD in advertising. $1760 USD profit, 1.66% conversion rate, 315 orders. September - Increased advertising to $6675 USD, but revenue stayed the same. Profit would have remained the same as August. $620 USD profit, 1.64% conversion rate, 305 orders. October - Messed around with advertising, trying to fix September's mistake. Also rebranded. $3500 USD in advertising. $775 USD loss, 0.95% conversion rate, 150 orders. November - Fixed advertising, improved new website, $3922 USD in advertising. $2012 USD profit, 2.59% conversion rate, 313 orders. December - Increased advertising, $6061 USD in advertising. Profit slipped a bit the last week of December. $1850 USD profit, 2.60% conversion rate, 416 orders. January - After holiday season, no one was buying so big waste in advertising expense, $2490 USD in advertising. $200 USD profit, Facebook restricted business account (usual) for a week (unusual), that's when I quit working on the business. Last "week" of January 22-31, $43 USD in advertising, $441 USD profit. 157 total orders, 1.79% conversion rate. February - No advertising, no social media posts, nothing active everything passive. $256 USD profit, 1.49% conversion rate, 24 orders. Doesn't include Google Ads but that was $1,150 CAD in total. Months I consider nominal (usual performance): August, September, November, December. With months that are nominal: Gross Revenue - $13K USD Profit - $1800 - $2000 USD Orders - 310 per month With just $250 a day advertising *UPDATE - November 2021* You're just buying this store for the potential. I tried to make it work post iOS 14, but I failed.
Total revenue
  • $93,844
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 134,459Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Paid Apps
      $124
      /month
    • Facebook Ads & Google ADs
      $4,100
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Everything, it comes with all of the images and stuff. Advertising graphics would come in a zip file.
    • Personal support after sale

      Training on how to run the business, answer e-mails, purchase supplies, potential opportunities, areas of weakness for 6 months. I personally will handle any chargebacks or refund requests for all orders before the transfer.
    • Domain

    • Product photos

      Everything, it comes with all of the images and stuff. Advertising graphics would come in a zip file.
    • Social media

      Total followers7,400subscribers
    • Suppliers

      CJDropshipping, comes with agent, 7-15 day shipping
    • Mailing List

      2,500subscribers

    Seller‘s Advice

    How to grow this business

    I would focus more on e-mail advertising and social media growth. I did the bare minimum for those areas. Learning on how to do a proper funnel would also grow the store significantly.

    Skills to have

    HTML CSS Facebook Ads Google Ads Social Media Growth SEO

    BM
    Brian M.Current store owner
    *UPDATE - November 2021* You're just buying this store for the potential/parts. I tried to make it work post iOS 14, but I failed.

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