All prices in USD

Private listing #888992

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$30,000
  • Avg. revenue /month
    $6,900
  • Avg. sessions /month3,642
  • Avg. profit /month
    $456
  • Inventory value
    $3,000

Business Story

Why this business was started

During Covid-19 (we started this business in September 2020), hygiene was/is a big concern, and not a lots of focus was put on the best tools to clean toilets. We discovered an excellent toilet brush, and after using it for many days, we decided to sell such a product to the US market only, and create a brand to propel more sales of similar products to this niche market.

The reason of selling this business

Ecocotoilet has an excellent reputation and our aftersales is great. However, to be more successful we need to go into other social network advertising other than facebook (i.e. not just facebook), and towards a more international market outside the USA. Clearly we do not have the skills to make this work. IOS14 made our situation more difficult too since most of our customers are IOS users. However, we have some great assets (customer listing) to make look alike audience on Pinterest, and other social networks. Rather, we would like to create other stores and continue to advertise on facebook for the USA market only with products more oriented towards Android users instead (i.e. less premium products). We believe that a good owner with skills in the international market and with other social network than Facebook could make this store fly to new highs, for sure in Q4 this year.

What's involved in running this business

Fulfilling orders (10% of the time), ordering from suppliers to maintain a stock in the USA (2% of the time), Support to customers (13% of the time), monitoring facebook comments (5%) Finding out how to increase and boost conversion rate and average order value. Running advertising campaigns (70%).

This business was founded: about 3 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,900
    Verified
  • Avg. sessions /month3,642Verified
  • Avg. profit /month
    $456
  • Inventory value
    $3,000
  • Profit Margin7%
  • Avg. sales /month125
Other details about profit: We pay $4 for the product $7 for Shipping. Also, the average is taken from October 2018, although we really started seriously on this store only in September 2020.
Total revenue
  • $255,285
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 134,776Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $5
      /year
    • 24/7 Customer Service Line
      $150
      /month
    • Facebook
      $10,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Shopify site will be transferred to the new owner including the logo and images by email (multiple zip files), and providing the new owner with access (login and password). We will before handing over those codes, remove our banking details from the Shopify website. Also, the vanity phone number will be transferred including our phone service contact if requested by the new owner so that we can facilitate the porting to the new shop owner.
    • Personal support after sale

      We'll teach you how to order stock, fulfill orders, reply to customers that need extra help. Also, we fill provide access to our full custom software solution (reporting, tracking and delay of order shipment, ...) for the first 3 months until the new owner find its own solution. For the transition, we could have 4x1hr the first week. Then, 1hr each week for the remaining 11 weeks (total of 15 hours over 3 months). We propose to do this by telco (using skype, or similar technology since we can share screens). If screen is not needed, we could use a regular phone call. Our mobile phone number will be provided, and we will agree on a regular schedule with the buyer according to his/her timezone and ours-we are quite flexible.
    • Domain

    • Product photos

      All photos will be transferred in zip files via email. If desired/easier, we could also use [REDACTED] too.
    • Social media

    • Suppliers

      We will give the new owner the contact details of our dedicated agent in China/USA to facilitate the transfer of the inventory, and trigger fulfillment actions via our agent.
    • Mailing List

      5,000subscribers

    Seller‘s Advice

    How to grow this business

    We currently only advertised on Facebook ads and in the US. Eventhough we experienced $60 CPM's we were still able to sell profitable. The performance on facebook did drop especially after the iOS 14 update. So I would suggest to switch to other platforms and other countries, we didn't touch them yet. We also never really succeeded with our retargeting strategies, perhaps if you're good with that you could grow this store with that as well.

    Skills to have

    Knowing how to manage adsets, fullfill orders. We have a phone service which automatically assists customers. Sometimes you need to get back to hem with an e-mail or call them if the customer service assistant doesn't know how to deal with their situation.

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