All prices in USD
$375,000
  • Avg. revenue /month
    $83,671
  • Avg. sessions /month39,160
  • Avg. profit /month
    $21,000
  • Inventory value
    $12,500

Business Story

Why this business was started

I started this business because I seen the opportunity was big for this product, it's in a hot and upcoming niche.

After I seen a proof of concept using Facebook ads and acquiring customers for a very cheap price, I spent the next 10 months turning the store into a highly automated machine.

I added in lots of AOV boosters, optimised the conversion rate to above 5%, email marketing, review automation to collect and display customer reviews, affiliate program, sms marketing, etc.

The store is now highly automated, very profitable, and only requires 10 hours of work each week managing the facebook & google ads, and overseeing the operations manager VA who runs the back end logistics.

We are seen as one of the main sellers of this product, the industry leaders, with over 1,000 photo reviews, a 15% repeat customer rate, over 20,000 customers, and rated Excellent on Trustpilot.

This store is now ready to explode if it goes into the right hands.

The reason of selling this business

My girlfriend and I have been running a private label beauty brand together for a year now, and I have been splitting my time between that store, and this store.

I am selling this store to focus all my time and attention on our private label beauty brand

What's involved in running this business

  • Managing the Facebook Ads, creating and testing new ad creatives, scaling existing ads
  • Sending out weekly promotional broadcast emails to our email list
  • Overseeing customer service which is managed by our VA
  • Overseeing communications between our VA, and our supplier + shipping warehouse
  • Paying invoices to suppliers and shipping warehouse for stock and order fulfillment
  • Testing out new advertising platforms and creatives to find new profit centres for the business
This business was founded: about 1 year ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $83,671
    Verified
  • Avg. sessions /month39,160Verified
  • Avg. profit /month
    $21,000
  • Inventory value
    $12,500
  • Profit Margin25%
  • Avg. sales /month3,500
Other details about profit: May 2021 sales - $340,945, profit - $71,040 Dip in sales during February: - This month was Chinese New Year, we had to turn our advertising off from 3rd Feb-25th Feb due to the Chinese new year holiday. Our factory and supplier were closed for the holidays, we turn off all advertising during this period.
Total revenue
  • $1,087,720
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 509,080Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $650
      /month
    • Domain
      $14
      /year
    • Shopify apps (AOV boosters, upsells, profit tracking, etc)
      $300
      /month
    • Facebook Ads
      $60,000
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      I will transfer all of our viral video ads, content from influencers, product images, logo, and every other asset for this store.
    • Personal support after sale

      I will provide a full training video showing exactly how to run the fb ads for this store, and i will be available for 4 weeks to chat via text just incase you need help with anything, and to give you advise for the Facebook Ads if needed. My team will handle any refunds and chargebacks for any orders that were placed while the store was under my ownership.
    • Domain

    • Product photos

      You will receive access to all product photos and videos of the product (including our viral video ads, content from influencers, etc)
    • Social media

      Not Included
    • Suppliers

      We have very loyal relationships with our supplier and shipping warehouse. We have negotiated discounts for our shipping to popular countries such as the UK & USA which gives us a massive competitive edge. We've also negotiated good discount on the products, and the supplier is willing to print our logo on the products for free, custom packaging is very cheap. Our shipping warehouse will provide you with fast, express shipping lines to popular countries such as UK, USA, AU, NZ, Europe, etc, average shipping time is 5-10 business days.
    • Mailing List

      15,500subscribers

    Seller‘s Advice

    How to grow this business

    Keep testing new video ad creatives and audiences, test new offers, introduce new related products from this niche (very hot and trending niche)

    Skills to have

    You should have previous experience with running a successful Shopify store, and managing Facebook Ads & Google Ads.

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