All prices in USD
$390,000
  • Avg. revenue /month
    $72,464
  • Avg. sessions /month39,283
  • Avg. profit /month
    $10,000

Business Story

Why this business was started

I started this business in college as a way to make money by my own means and not work under somebody else. It started as just a little hobby and experiment of sorts and grew into something I never imagined. Being able to make a sustainable income off of working whenever and wherever I wanted was mind-boggling to me, and the future owner of this store will have plenty of data and a large mailing list to continue to drive new and old customers back to the store to continue the growth and profitability of the store.

The reason of selling this business

I decided to sell my business because I am going to invest into a house and can use this sale as a large deposit. This store has been a good source of income for me, but it is time for me to part ways with the store I have tirelessly worked on and let the new owner tend to it and let it grow even more.

What's involved in running this business

The basic business operations include running advertisements, primarily via Facebook Ads which can take as little as 5 minutes or an entire day depending on the amount of money the new owner wishes to spend and the amount of ads they want to run. Besides the marketing, all that remains is to set up a customer service team in which I have hired two virtual assistants from UpWork to handle things, such as responding to emails and Facebook messages for me and the new owner can substitute their own VAs for mine. Lastly is fulfilling the orders which I do myself each night through the Shopify app, DSers, which lets me bulk fulfill the orders in a click and then pay for the orders 10 at a time on AliExpress. Then I click the "sync" button within DSers so the AliExpress order numbers are shown to be paid in the DSers app and then DSers automatically emails customers to notify their item has been shipped and gives them a tracking link.

This business was founded: almost 2 years ago
Time to run this business: approximately 7 hours per week

Traffic and Performance

  • Avg. revenue /month
    $72,464
    Verified
  • Avg. sessions /month39,283Verified
  • Avg. profit /month
    $10,000
  • Profit Margin10%
  • Avg. sales /month1,000
Other details about profit: All sales come through Shopify, although once in awhile there is a customer who wishes to place a bulk order in which a draft order is created and still placed directly through Shopify.
Total revenue
  • $1,594,219
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 864,231Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Employees
      $1
      /month
    • Domain
      $17
      /year
    • Email marketing, tracking, currency converter, reviews, up-sells, and cross-sells
      $100
      /month
    • Facebook Ads
      $30,000
      /month
    • Virtual Assistants (2 currently)
      $400
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The logo file is available within the Shopify files themselves.
    • Personal support after sale

      After the sale, I can assist in the transitioning process on an as-needed basis when available and we can discuss additional terms if need be. I will be available for support via email that I will check at least once per business day for the first week of transitioning. If more support is needed, we can discuss that during the sale process.
    • Domain

    • Product photos

      All photos on the listings will remain there when ownership is transferred and is allowed to be used for advertising purposes.
    • Social media

    • Suppliers

      Not Included
    • Mailing List

      10,800subscribers

    Seller‘s Advice

    How to grow this business

    Over the next five years, I would continue using paid advertising through Facebook and Instagram ads to drive traffic to the site, along with differentiating the marketing with influencers and advertising through keywords on Google to have a more omni-channel approach. Consider the customer base, this brand has grown substantially since its conception, so there's much more room to grow and develop the store to a known name of its own.

    Skills to have

    The new owner must know how to do online advertising either via Facebook Ads, influencers, Google AdWords, or something of the sort. Understanding how to have good customer service in responding to emails and basic Shopify functions are a must.

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