All prices in USD
$199,999
  • Avg. revenue /month
    $132,852
  • Avg. sessions /month75,798
  • Avg. profit /month
    $1

Business Story

Why this business was started

I started this business to build another income stream for myself with the goal of scaling it to sell and move onto my next venture. E-commerce and brand-building is a passion of mine, so seeing it start from nothing with only a $2,000 investment to generate over $3,000,000 in 2019 is truly extraordinary and shows the amount of continued growth this business can have in the right hands.

The reason of selling this business

I started this business with the goal of selling it in mind, and the time has now come where I am looking to cash out of this successful store and move onto my next big idea.

What's involved in running this business

The daily activities involved in running this business is mostly running Facebook Ads, which can be automated given their automated rules or a service, such as Reveal Bot to scale and kill your ads for you. Alternatively, the marketing can entirely be outsourced to another company and then this business would be entirely automated. I currently have 4 virtual assistants working as contract workers that I hired on UpWork for $4/hr wage workout around the clock to respond to customer comments, answer FB/IG messages, respond to emails, and help with processing order cancellations and refunds. They also place and pay for orders for me with my credit card information and contact suppliers on my behalf, so once this business started to pick up some momentum I managed to outsource all mundane tasks to allow the new store owner to basically use this as another free income stream given the proper marketing plan.

This business was founded: over 2 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $132,852
    Verified
  • Avg. sessions /month75,798Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month2,500
Other details about profit: All sales are made within Shopify and the products are initially sourced on AliExpress prior to private labeling. The business operates as a dropshipping store.
Total revenue
  • $3,587,006
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 2,046,568Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $299
      /month
    • Employees
      $2,500
      /month
    • Domain
      $17
      /year
    • Email marketing, tracking app, cross-sell/up-sell - The current tracking app, "Trackr - Shipping Tracking Page" is very expensive and accounts for 90% of the monthly app subscriptions, so after this month a free alternative is being used, which will cut down the app costs to about $50/mo.
      $1,000
      /month
    • Facebook Ads
      $67,198
      /month
    • Cost of goods sold
      $68,935
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      All logo and branding assets will be transferred in the selling process. They are included with the store.
    • Personal support after sale

      I can provide over-the-phone assistance for the first two weeks after the time of purchase to help answer any questions. I will also provide my team of virtual assistants for free for the first 7 days who know how to run the store (with the exception of marketing).
    • Domain

    • Product photos

      All current product photos will be transferred at the time of purchase. They are included with the store.
    • Social media

    • Suppliers

      I contact my supplier and his team on WeChat for the quickest communication. Additional information can be provided at the time of sale.
    • Mailing List

      51,000subscribers

    Seller‘s Advice

    How to grow this business

    Over the next five years, the ideal way to grow this store would be to continue promoting it on social media in the form of Facebook (and Instagram) Ads. In conjunction with this, using an omni-channel approach would help grow it faster by using the email list to retarget customers for recurring revenue along with using other advertising platforms, such as Google Ads or Snapchat to engage even more potential customers. Due to the size of the brand, word-of-mouth also goes a long way to get sales from free promotion, so honing in on the customer experience would be another ideal way to help grow this to a household name brand.

    Skills to have

    As the new store owner, general knowledge in e-commerce is a requirement along with the ability to create and scale Facebook Ads. The majority of current sales from this store are driven by Facebook Ads that I create, so the new owner must be competent in advertising. Given the vast amount of customer data from this store, finding new customers in the United States or internationally should not pose a problem for anyone with a background in e-commerce and marketing.

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