All prices in USD

Private listing #911782

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  • Avg. revenue /month
  • Avg. sessions /month3,008
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

I was on maternity leave during the first Covid 19 outbreak. I wanted to offer toys and resources whilst offering ideas and support on how to use them. I also wanted to raise awareness and funds for charity. Using a portion of profits to donate to charity.

We are an online toy store selling Montessori inspired wooden toys and furniture. If the business has already grown to triple in the first year there is room for growth. A growing business is a great investment. See comparison images showing sales from 2020 compared to 2021.

We own the domain for .com and [REDACTED] allowing the opportunity to branch out to the American market when scaling the business.

I'm a Mum and Early Childhood Teacher. I'm passionate about open ended play. I love photography and sharing ideas for play.

The reason of selling this business

I went back to work and its been demanding juggling work, children and the business. I have loved the business but what was a side hustle has grown to nearly triple in the first year.

What's involved in running this business

Fulfilling orders, ordering from suppliers, running ads, social media marketing and customer service/engagement, creating brand teams and supporting and coaching a team.

This business was founded: over 1 year ago
Time to run this business: approximately 35 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month3,008Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin9%
  • Avg. sales /month44
Other details about profit: We currently donate a portion of profits to charity. This is usually finalized at the end of the Australian financial year, with some donations made throughout the year. I will ensure any donations will be up to date before the sale. It is your choice to continue the donations or cease them.
Total revenue
  • $72,514
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 54,153Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • klaviyo, terms and conditions checkbox, accounting fees for book keeper, Xero subscription for accounting software shipping fees added to shopify subscription
    • Google and Facebook, approx
    • Dropbox

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo, Trademark, images and advertisement graphics, Social media accounts with over 10,000 followers. Happy to share the content and accounts used. We are active on Instagram and Facebook. We have a YouTube account set up with a small quantity of videos. We also set up Pinterest and Twitter accounts that are not active but available should you wish to use them to expand your customer base. We also work with a highly effective team of brand reps through Instagram. See referrals screenshot for details under [REDACTED]
    • Personal support after sale

      I will provide support and advice when transferring the store. Advice on: Instagram Google Facebook Customer service Brand Reps Shopify Third party apps Ordering Feedback on suppliers, stock and past transactions. Xero recommendations The logistics of transferring email accounts and business accounts. Support will be offered for 30 days to assist with the transition.
    • Domain

    • Product photos

      This will be transferred through Dropbox. We have a collection of product photos that have been captured by photographers, content creators and influencers. I am also happy to share any photos I've captured. We currently use Instagram brand reps and they have been effective in growing our brand awareness and creating content. The team will also be transferred to you.
    • Social media

    • Suppliers

      A great relationship with suppliers, particularly My Happy Helpers. I'm happy to provide further details on suppliers, stock and customer feedback. I can make recommendations on quick selling products.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would market to teachers, daycares and schools in addition to mums. Schools and Early Childhood settings place larger orders and require more resources and new items more frequently due to the use by multiple children.

    I would manufacture my own products and wholesale them to develop a stronger brand and reach a wider range of customers. I would also continue to sell a variety of brands. I have ideas that I am willing to pass on. I am happy to use my experience as an Early Childhood Teacher to recommend products that provide educational value and share insight based on my teaching experience.

    If I wasn't working I would reduce the workload of the book keeper I hire and complete more work myself. We currently pay $330 AUD a month (aprox $236 USD) in book keeping fees.

    I would utilize the Klavyio app more by investing more time in setting up and sending out email newsletters and exclusive offers as this can be a great marketing tool.

    The statistics from referral by source indicates that the brand team (brand reps on Instagram) have been successful in referring customers using their link. I have included a screen shot to confirm. I would continue to work with reps and the most effective ones have been accounts with smaller, genuine followers. Please see the attached screen shot that shows the referrals from reps via their

    I would set up a giveaway through Facebook only to increase the amount of Facebook followers and create new customers.

    Listing asking price is Shopify valuation quote and based on their figures made direct from my Shopify account.

    Skills to have

    I would recommend that you are familiar with wooden toys or be willing to learn about wooden toy brands and trends. It would be helpful if you are familiar with Shopify and Instagram. If you aren't familiar with Shopify I can provide support, training and recommend tutorials that I found helpful.



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