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$24,999 USD

Private listing #123105

Appears in Fashion and apparel , Established stores, United States, California, Oberlo stores for sale, Private listings, Dropshipping, Lifestyle, Home Business for sale, Business and Franchises under $50,000, Large Business

General description

This store is a Women’s sunglasses, watches, and accessories dropshipping business that has been operating for a little over a year. Store traffic is driven through multiple channels, including Facebook and Instagram ads, email campaigns, and influencer marketing. The store’s layout has a sophisticated look, leading to an extremely high long term customer conversion rate of 7% (compared to the industry standard of 1.8%). The store’s primary market is the United States, consisting of ~90% of the store traffic, meaning that the customers generated from store traffic are extremely valuable. The next biggest customer countries are Canada, the UK, Australia, and Germany, all of which also are extremely high value customers.

The store has grossed $475,000 total sales since opening, with an average profit margin of 8%. We work directly with two partner suppliers in China who performs bulk fulfillment of orders, which means quality is consistent, pricing is low & stable, and fulfillment is extremely easy. Since all orders are fulfilled using excel, this means we do not have to click through hundreds of orders a day on Oberlo which is an extremely time consuming task.

Store Metrics (Since April 2017)

  • Total visitors: ~407,000
  • Gross Sales: ~$475,000
  • Total Orders: 31,384
  • Average Order Value: $15.07

Average Conversion Funnel

  • Add to cart: 31%
  • Reached Checkout: 20%
  • Purchase: 7%

Apps

  • Abandonment Protector - Abandoned cart recovery email
  • Cross Sell - Increases AOV by cross selling products on checkout
  • Data Export - Exports orders in Excel which is sent to supplier, allowing for easy fulfillment
  • Omnisend - Email campaign manager. Currently sending ~3 email blasts per week resulting in about $500 in sales per email
  • MassFullfill - Uploads tracking data from supplier’s excel file to fulfill orders in bulk
  • Oberlo - Could remove, but I use to order occasional odd items from AliExpress
  • Pixel Conversion Pro - Facebook pixel optimizer (thanks Adrian Morrison)
  • Product Reviews - Allows customers to review products (which you can approve or delete)
  • Quick Announcement Bar - Allows for notification bar on top for promos (Currently buy one - get one for x% off)

What comes with the purchase:

  • Shopify account
  • Social media accounts
  • Email marketing list of over 45,000 subscribers
  • Domain name (.com address) + Support email account

Facebook ad account:

  • Over 1 year of good account history with high spend limits
  • Pixel with over 25,000 purchase conversions of learning data
  • Large collection of custom and saved audiences

Dedicated supplier overseas:

  • 1+ year relationship with both suppliers
  • Extremely easy order fulfillment process
  • Easy new product sourcing & customer service

Creative Content:

  • Video & Image ads
  • Product images (professional and influencer taken)
  • Photoshop files of branding, logos, etc.

Accounting Reports:

  • Reconciled Quickbooks statements
  • Monthly P/L & Income statements
  • Monthly Balance sheet
  • PayPal & Shopify 1099’s

Financials and traffic

increasing the focus from just social media advertising (which I'm most comfortable doing), to influencer and email marketing would easily boost margins. Unfortunately I just lack experience in those areas so profit margins have averaged ~8%.

Average profit/month

$3,000 USD

Average overall profit margin

8%

Average number of sales/month

2,100

Lifetime revenue

$490,400.00 USD

Lifetime traffic

425,056 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Gross margin on products is almost 60%, meaning that if orders can be be effectively generated without paid advertising, the cash flow and profit margins would be unbelievably high.

Expense item

Cost

Shopify plan

$70.00/month

Subscriptions (ie. Mailchimp, apps)

$370.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$12,900.00/month

Employees (Including contractors and freelancers)

$1.00/month

Domain

$0.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Mailing list

45,000 subscribers

Social media followers

6,000 people

Q & A

Why should someone buy this store?

If you want a turn-key operation that requires minimal hours to upkeep and generates cash flow, this is the store for you. If you know how to optimize paid and influencer marketing, the potential for growth, given the history and market of this store, is enormous. Shopify Valued this store at $130,000 meaning this store is listed to sell quick.

How can the future owner improve the business?

There is immense opportunity to add in influencer marketing to boost the reach of this store, and supplement the sales coming in from paid advertisings. New creative video ad’s traditionally have been very high converting for us in the past, so future owner’s with a good creative taste would easily bring even more traffic than what comes now.

What work have you put into the store?

Everything that is being offered in this sale was put up by me. Designing the layout, creating the branding & social media, creating and running advertisements, establishing and growing supplier contacts, fulfilling orders, doing the accounting, and basically everything related to operating the business. This is Shopify store #3 for me so I was able to use past experience to optimize the performance of this business. Recently I have had some personal life issues come up which means I will not be able to dedicate as much time to running and upgrading the the business - hence why I am listing it for sale.

How many hours does it take to run this business per week?

10 hours

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