All prices in USD
  • Avg. revenue /month
    $25,937
  • Avg. sessions /month23,988
  • Avg. profit /month
    $7,396
  • Inventory value
    $20,000

Business Story

Why this business was started

I started this business because I worked on Broadway and had a passion about theatre and business. I saw an opening in the market and knew the demographic well. I wanted a nice cash flow business with little overhead and something I could build into a solid 6 figure company. We have built a solid brand and community in the theatre space.

The reason of selling this business

I own another Shopify business unrelated to this one that takes up most of my time. I'm tired and want to decrease my responsibility.

What's involved in running this business

This business is a mixture of print-on-demand and in-house inventory. Common duties are order fulfillment, picking, packing, shipping & customer service.

Other duties include hiring graphic designers to create new designs, online advertising & email marketing

This business is somewhat seasonal as we focus on gifts and merch. However, it is consistent and has a loyal customer base.

This business was founded: over 3 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $25,937
    Verified
  • Avg. sessions /month23,988Verified
  • Avg. profit /month
    $7,396
  • Inventory value
    $20,000
  • Profit Margin30%
  • Avg. sales /month583
Other details about profit: Solid margins and we also have Amazon FBA listings for a few products we can negotiate post sale if you're interested. The listed price is for the Shopify store only and all revenue reflects that.
Total revenue
  • $1,115,285
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 1,031,484Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $9
      /year
    • Apps/services
      $200
      /month
    • Facebook
      $2,800
      /month
    • Klaviyo Email
      $800
      /month
    • Part time employee, freelancers
      $500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All media assets associated with the site including logos, banners, social media creatives, etc. Will be transferred via email or google docs
    • Personal support after sale

      I will provide 30 days support, up to 40 hours total. Support will be offered via Skype or email. This includes order fulfillment, SOP's, customer service training, product creation via print-on-demand training, Klaviyo email walkthrough and any questions buyer has.
    • Domain

    • Product photos

      Via site transfer
    • Social media

      Total followers90,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      30,000subscribers

    Seller‘s Advice

    How to grow this business

    1. I would work on expanding the product catalogue since most of the items are print-on-demand, one could add many products for free or only the cost of the designs.

    2. Email Marketing: Since we started using Klaviyo for email marketing, our email revenue has gone up.The new owner could implement many more automated flows and up-sell sequences. Also, sending more emails throughout the year in general since we have so many subscribers.

    3. Expand paid advertising channels (IE YouTube) and increasing the budget

    4. We implemented SMS messaging for the first time this month. Already over 1700 Subscribers. Buyer should grow that as we are seeing 900% ROI

    Skills to have

    The new owner can learn operations easily and should be prepared to know or learn inventory management, marketing, & advertising. If they choose, they could outsource some of these things as well.

    Share

    BB
    Ben B.Current store owner
    I worked in the Broadway industry and have started several businesses in my lifetime. Passion for building brands and marketing.

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