All prices in USD
$99,000
  • Avg. revenue /month
    $5,310
  • Avg. sessions /month3,946
  • Avg. profit /month
    $2,000
  • Inventory value
    $27,000

Business Story

Why this business was started

Started in 2016 from a college dorm room to help put the founder through school. The business is profitable and ripe with opportunity. Net income in 2020 was approximately 28k. Projected net income for 2021 is $24-$26k.

As the business quickly proved its viability, we hired an engineer and consultant to design what is today's top spy product. Our product is unique because of its extended battery life and beautiful high resolution video and audio recording capability. The business quickly took off and gained attention from Fox News, Spectrum News, iHeartRadio. The line is coveted by Private Investigators, Process Servers, Students, and working professionals alike. We also serve a variety of domestic abuse and other personal situations.

This niche was selected based on market research, which made it clear that the market urgently needed for a more reliable personal security device.

The reason of selling this business

Since 2016, I have launched and built several other e-Commerce businesses in the home/kitchen industry which are around 10x as large, growing quickly and demanding of full attention. This business is focused in a niche, and based on our research has a market cap of around $1M annual revenue with our existing line of SKUs. I have recognized that while this business is like a child to me, it will be served better in the hands of an up and coming e-Commerce entrepreneur who can benefit from the groundwork that has been laid.

I'd like to see the business in the hands of an owner who is going to build a line around the brand to maximize its potential.

What's involved in running this business

This business is highly streamlined. The main activities as an owner include placing Purchase Orders, managing third-party marketplaces, providing sales/customer service, and managing Google/Bing ads (traffic).

We've set up 3PL in New Jersey to pick pack and ship all orders. This means you don't need to physically touch the inventory.

Inventory Planner tracks inventory and recommends placing your Purchase Orders. Our Suppliers are top of the line, and are reachable 24/7 through WeChat or email.

This business was founded: over 4 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,310
    Verified
  • Avg. sessions /month3,946Verified
  • Avg. profit /month
    $2,000
  • Inventory value
    $27,000
  • Profit Margin35%
  • Avg. sales /month120
Other details about profit: Around 20%-30% of sales come from marketplaces that are not Shopify - StackCommerce, Touch of Modern, B8ta, Brookstone
Total revenue
  • $297,333
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 220,980Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $30
      /month
    • Domain
      $25
      /year
    • Paid Apps
      $220
      /month
    • Google, Bing
      $1,500
      /month
    • Inventory Planner
      $120
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Assets include: -Logo and branding asset files are PNG and JPG and we have approximately 220 high resolution assets to share. The assets will be transferred via a Dropbox folder. -Website -$20,000-$30,000 in inventory for top SKUs -Trademark -Supply Chain Relationships -Transfer of relationship with 3rd Party Marketplaces -Digital Assets -Klaviyo email/SMS marketing account
    • Personal support after sale

      Accessibility to owner via Google Meet (video + audio) for 4 1-hour sessions, within 10 days after the sale.
    • Domain

    • Product photos

      -We have invested around $10,000 in digital assets, including lifestyle shoots. -High resolution, unique, JPG/PNG product photo assets will be provided via a Dropbox folder. There are approximately 15 of these assets (all of which are visible on our live store).
    • Social media

    • Suppliers

      Great [REDACTED] class suppliers with personal relationships in China
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    -Expand marketplace presence to other tech retailers -Expand Google/Bing/digital ads strategy and invest in further influencer content to grow traffic -Add 1 to 2 new SKUs under the brand. For example: Watch, Clock, Glasses. -Launch new design - we've invested around $15,000 into a new design which can be brought to market in 3-6 months of time with proper tooling, launch additional accessories, Launch additional spy devices under brand, which is a registered trademark We have a brand new design that can be launched with our supplier, all that Supplier needs is approval for production of tooling.

    Skills to have

    Basic e-Commerce experience, ability to manage supplier and vendor relationships, understanding for Google Ads, Bing Ads

    Share

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.