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Private listing #977170

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$365,000
  • Avg. revenue /month
    $2,422
  • Avg. sessions /month3,287
  • Avg. profit /month
    $1,000
  • Inventory value
    $110,000

Business Story

Why this business was started

Wanted to make passive income so I found a niche and contacted suppliers to setup dropshipping engagements. Over time, we have climbed up the value chain and started manufacturing top selling products ourselves which drastically increased our margins. I launched my shopify store before selling on Amazon and have seen much higher sales revenue from Amazon so most of my energy has been pivoted to Amazon.

The reason of selling this business

I have 2 other ecommerce businesses, 1 SAAS business, and a consulting agency. I can get higher ROI from other investments and only have limited time.

I don't have enough time to give this business what it needs to really go to the next level and I'm not particularly passionate about the niche enough to prioritize it ahead of my other businesses. I've been passively operating this business since 2014 so it's been a good run but probably best for me to explore exiting the business now.

The ideal owner would love pets, animals so they can appreciate the product experience being offered and create better content marketing and engagement with audiences.

What's involved in running this business

  • manage Philippines team operating written SOPs for product listings and order management (2 VAs, 1 PM)

  • reorder products from suppliers in China and USA

  • manage warehousing and freight forwarding

  • replenish inventory to Amazon

This business was founded: almost 7 years ago
Time to run this business: approximately 5 hours per week

Description

General description

Niche eCommerce website in Pet / Veterinary Care Industry.

Monthly sales revenue on Shopify = $3,000 approx Monthly sales revenue on Amazon = $30,000 approx

Profit Margin = 25% (across 2 channels), Monthly Profit = $8,250 approx

I've built and managed this entire business in Asia working less than an hour per day on it. With the right owner, I think they could very easily double sales revenue within a year.

I simply don't have the time to manage it anymore (have 2 other ecommerce sites, do high hourly rate consulting in APAC, have SAAS business). I also still live in Asia so the time zone difference isn't optimal either.

Why should someone buy this store?

Tremendous opportunity to grow this store. I've managed it into the ground and it's still doing well. We have very strong supplier relationships that allow us to corner the market in our niche. We also have a very loved brand (in Shopify/Amazon) that makes us the go-to-source for our niche's products.

How can the future owner improve the business?

1) Open it to additional sales channels (wholesale and b2b). 2) PPC - no PPC campaigns are being run right now 3) Affiliate networks - no affiliate ads are being right right now 4) SEO - no SEO work being done right now 5) Optimize UX to improve conversion rate - conversion rate is very low right now 6) eMail Marketing - no email marketing being done right now 7) Go international - no active sales on international marketplace sites for this brand 8) Brand Awareness ad budget - vast majority of consumers do not know that a solution for this pet owner pain exists but once they find out, they are interested and love the product assortment

What work have you put into the store?

1) Built the store 2) Identified and negotiated contracts with dropship suppliers and product suppliers in APAC 3) Tried very basic facebook and google search marketing 4) Setup warehouse in Kentucky 5) About $100,000 in inventory value at warehouse in Kentucky

Traffic and Performance

  • Avg. revenue /month
    $2,422
    Verified
  • Avg. sessions /month3,287Verified
  • Avg. profit /month
    $1,000
  • Inventory value
    $110,000
  • Profit Margin40%
  • Avg. sales /month35
Other details about profit: Shopify sales are a bit lower than Amazon but growing steadily. January 2020 was 35 sales and $4830 sales revenue. About $30,000 per month in revenue comes from Amazon. About $2,000 per month in revenue comes from Etsy. So the split of revenue per platform is about: 85% - Amazon 10% - Shopify 5% - Etsy Amazon profit margins are between 22-28% according to Helium 10 profits tool. Shopify profit margins are about 40% according to our bookkeeping. Etsy profit margins are about 30% according to our bookkeeping.
Last 5 years revenue
  • $159,885
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 216,956Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $60
      /month
    • Inventory warehouse
      $2,400
      /month
    • Employees
      $1,200
      /month
    • Domain
      $10
      /year
    • Sourcing Staff
      $1,200
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All accounts, trademarks will be transferred to new owner.
    • Personal support after sale

      Open to discussion from the new owner. It will depend if the new owner has an existing team or not. I'm happy to stay involved for a minimum of 6 months and Q/A support for 1 year. I want to make sure that you get a good return on your investment.
    • Domain

    • Product photos

      All product photos will be transferred to new owner.
    • Social media

    • Suppliers

      China suppliers and US suppliers will be transferred.
    • Mailing List

      1,000subscribers

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