Private listing #731111
[PRIVATE INFO] is Coastal Style, Delivered! As a Coastal-inspired Lifestyle Company, our online store features both Casual Clothing and Coastal Home Decor with design influences from both sides of the Atlantic Ocean. Our products are made by socially responsible companies, artisans and manufacturers that care about the environments and communities in which they produce. We are committed to promoting the stewardship of our Oceans while offering affordable luxury that is uniquely 'Coastal' and 'Atlantic' in style.
Concept and Implementation: Founder & CEO Karen Mackay started with an idea and a full-time commitment in the Summer 2015. Having produced catalogs for a major US & International Catalog retailer early in her career, then working with her own Interior Design firm, as a Real Estate Agent and in Product Sales for years, Mackay was determined to create an online retail ‘lifestyle’ business. Seeing a real opportunity in the niche of ‘Coastal’ living she imagined a ‘Coastal Lifestyle’ brand that would feature both Clothing + Home Decor influenced by both sides of the Atlantic Ocean. Being a dual citizen of the USA and Ireland (where she earned her MBA), she determined that Dublin with its strong tech industry, was the best place to formulate the concept and development of just such a company brand. Based on the experiences of many years of travel and with design influences from both sides of the Atlantic, Mackay wanted that unique combination of International style and ‘Coastal’ branding. It began with hiring one of Brown Thomas’ top Irish graphic designers to help develop a brand name and logo that had both a purposeful European, Natural & Coastal ‘feel’. In hiring a web creation team in Ireland and using Shopify as the online store platform, Mackay was able to develop something both Coastal and International in influence, balanced with a practical and economical approach. Two and a half years from ideation, brand creation, website development and product/vendor selection to Corporate, Legal and Logistical operations being set up in Florida. Launching the website in late 2016 and releasing WA’s first catalog in May 2017. In partnering with C&G Media Group in the Spring/Summer 2017, WA’s first print and digital ads were featured. Thus began the process of pitching the [PRIVATE INFO] brand as ‘designs for living beautifully and affordable luxury combined’ to its niche market. [PRIVATE INFO] now has 9,700+ followers on it's Facebook page and over 930 email subscribers. It has established complimentary Social Media sites on Twitter, Instagram, Pinterest and LinkedIn, which are positioned to further expand and grow sales for the business more effectively by someone who is Social Media savy and who can capitalize on the Facebook following with more effective advertising.
Sales were slow to start at the inception of the business but by establishing Amazon Seller Accounts for the US, Canada, Mexico, UK, Germany, Spain, France, and Italy we have recently seen a marked increase in sales since September 2017 and are we getting more sales through our Facebook advertising which we have been concentrating on specifically for the last 6 months. With her own personal investment of capital for set up, marketing and the purchase of current stock etc, as well as, two and a half years of full time management and fostering, Mackay is determined to find someone to take over the brand and website and grow it using a more specific approach to Social Media use while she focuses on product development.
Process & Investment to Date: Brand and Logo Creation Website Development & Publishing Marketing Brochure Development & Production Trade Shows, Establishing Vendor Relationships and Product Offering Development Incorporated in West Palm Beach, Florida in Nov. 2015 Corporate, Legal, Insurance and Tax Set up & Management in Florida Initial and continuing Vendor and Product selection; Purchase, Import & Inventory Management Initial Shipping Inventory & Logistics Set Up - Delray Beach, Florida Staff Hiring and Training SEO and Social Media Initiation Consultant selection and management of processes, recent work with Marketing and SEO/SM Consultants to define and achieve a more consistent message for the WA brand online and establishign a plan for moving forward Logistical Improvements of Processes Brand Development and Researching Future Avenues for Growth (Xpert June -July 2017) Outsourcing of SM/SEO (Milk Bottle Labs - Sept 2017 through January 2018) Self Branding - Consult and focus for Future to be a separate business venture of Karen Mackay. Personal Shareholder Funding of all operations in excess of $240,000 to date - Karen Mackay
Financials and traffic
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