All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month12,450
  • Avg. profit /month

Business Story

Why this business was started

The store was started for experimental and educational purposes so that skills could be obtained in online commerce. Specifically, was looking to build familiarity with online marketing and advertising, brand development, web design, market research and offer creation. Although fashion e-commerce is not my passion, it has been extremely rewarding to see my ideas and work come to life and drive sales.

The reason of selling this business

I am currently playing a significant role in multiple businesses and have decided to sell this business in order to dedicate more time to projects that more closely align with my passions.

What's involved in running this business

Semi-automated order fulfilment through Oberlo/Aliexpress/Modalyst, ad management/maintenance/creation (we will provide lots of high quality media), upkeep of socials (again, we have the content), minor customer service tasks.

This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week


General description

Welcome to the [PRIVATE INFO] Exchange listing! We recommend before continuing that you have a look at our website ([REDACTED]), Instagram page and our Pinterest page. This will be the best way for you to have an introduction to the brand and familiarize yourself with the aesthetic as well as many beautiful products for sale in the store.

[PRIVATE INFO] was started with the vision to create a premium (but affordable) animal-friendly women's fashion store. The brand emphasizes eco-friendly and vegan fashion as well as timeless and versatile style across all of the products available. We value classic and timeless style as well as versatile pieces that can be dressed up or down. All of the products we sell are dropshipped via Aliexpress or Modalyst. Because we have done most of the product photography ourselves, the products have a much more premium look than on Aliexpress which allows us to build better brand trust and be more familiar with the product and its quality. It allows us to create a variety of high quality content for the brand and build relationships with trusted manufacturers in China. We have made thousands of sales over the past 25 months and continued to maintain good customer satisfaction during that time.

With this brand we decided to put an emphasis on high quality content in the form of professional photos and blog posts to help build a relationship with buyers before and after a purchase is made. This has given us a huge advantage over other dropshipping businesses as the photography is the most expensive and time consuming part of creating a polished, premium brand image.

Using this premium content strategy combined with Instagram ads, [PRIVATE INFO] has enjoyed sustained success with hundreds of thousands of dollars in sales across a number of different products.

It is important to point out that this store's success was achieved with very limited time dedicated as it was one of a number of businesses operated by myself and my partner. I stopped running ads in April of 2018 due to not having the time to manage the store and then started again for a brief time in December of 2018, at which time I was able to run multiple successful campaigns at a 25% profit margin. I paused the store again and then relaunched in March of 2019, this time using the store as a training and education tool for an e-commerce intern. During the past 6 months, I have worked with the intern to hone their skills in content creation, offer creation, ad management, email marketing, web design, branding, and other store operations. With minimal expectations of ROI, we saw that the store is still able to consistently drive sales and that the brand is ready to grow bigger than ever.

The buyer will find that the store is well established and they can expect to see returns on their investment immediately.

Here is a quick history of the brand as well as a summary of some important stats:

  • store launched September 2017 selling affordable and stylish women's fashion and accessories
  • total revenue grown to $245,648.98 USD in first 8 months with consistent profit margins of around 25% and a 3.32% conversion rate in that time
  • hundreds of professional, on brand images for use across any platform
  • 5,630 Instagram followers organically grown
  • 51.7K Pinterest viewers per monthly
  • over 6,000 emails managed through Drip since May 2019 with another 12,000 in archive from the start of the store
  • products sourced on Aliexpress using Oberlo for automated order fulfillment
  • potential for sourcing products through Modalyst
  • used Admitad to generate additional affiliate link income when fulfilling orders on Aliexpress
  • business can be managed by one person, but we recommend a VA if massive growth is your goal

Why should someone buy this store?

The most difficult part of a Shopify dropshipping business is acquiring high quality content. With this store, we have done the work for you in advance. As of August 2019, we have hundreds of professional, high quality, edited images ready for web use, Instagram posts and Pinterest pins.

With high quality content ready to go and products that have already proven to convert profitably, this store is poised to become a great success. Huge up front investment has been made in creating a brand that will convert and create long term customers. Please review our instagram page to see what we are about!

Hundreds of professional images have been taken in a variety of locations, blog posts and branding have been highly curated to maximize the conversion rates on the site.

This store needs to be taken on by someone with a passion for women's fashion and community online. We have built the brand with an emphasis on earth-friendly fashion and vegan products.

It is important to have an understanding of facebook and google ads as well as email marketing in order for this business to continue to thrive.

How can the future owner improve the business?

The business ready to go as is and only needs someone ready to take on day to day operational duties.

The biggest pieces of advice we would give for the new owner are: 1. Continue to grow a MASSIVE social presence via ads, influencers and any other methods needed and USE YOUR AUDIENCE. 2. Run effective retargeting campaigns (google, bing, youtube). 3. Gamify the sales funnel and make customers feel connected to the brand (tell an effective story). This is the best way to turn visitors into customers and customers into repeat customers. 4. Hire a VA to do basic customers service and order fulfillment. This was a big mistake we made and wasted a lot of time on when we could've been strategizing. 5. Consider transitioning from Dropshipping-only to Amazon fulfilment for best-selling products to improve shipping times and customer satisfaction/retention.

What work have you put into the store?

The work done on the store to date:

  • Highly curated dropshipped products with professional photos primarily produced in-house.
  • Hundreds of high quality photos ready to use (studio and lifestyle settings).
  • High quality blog posts that convert
  • Building brand consistency and relatability
  • Google analytics, facebook page, facebook ads and audiences, pinterest feed, instagram feed, web design and development, email marketing funnels, etc.
  • Post purchase email funnel to build relationship with new customers.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month12,450Verified
  • Avg. profit /month
  • Profit Margin25%
  • Avg. sales /month350
Other details about profit: Biggest expenses are advertising costs. Average profit margins are between 15-25%, with the highest margins running close to 35%. Fluctuations in ad success are due to lack of personal investment into the running of ads and merchandising of product.
Total revenue
  • $278,552
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 385,962Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Privy, Aftership
    • Facebook Ads, Pinterest Ads
    • Adobe Creative Cloud

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Photoshop documents, high-res edited and unedited product and promotional images, banners, email templates, social media templates. Can be transferred via WeTransfer, Dropbox, Google Drive.
    • Personal support after sale

      I am willing to offer assistance with any step of the business operation for up to 14 days post-purchase. I am easily available by email for any questions or concerns.
    • Domain

    • Product photos

      TONS of product photos both taken in studio and lifestyle settings. Edited and unedited images available. Can be transferred via WeTransfer, Dropbox, Google Drive.
    • Social media

    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    This store is poised to grow to multiple 6 figures and beyond. There are many ways that scaling this store up could take place but I will name a few of my highest recommendations:

    1) Experiment with and develop profitable campaigns within Pinterest. 2) Expand marketing efforts to include more influencer marketing. 3) Begin fulfilling orders within the USA via Amazon fulfillment or other similar service.

    Skills to have

    Experience with brand development, online marketing, or business management is an asset BUT, all of the skills needed to build this business can be self taught. So the most important skill is be ready to learn quickly and be ambitious! There are so many great educational resources online that can address ANY question.


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