All prices in USD
  • Avg. revenue /month
    $25,751
  • Avg. sessions /month21,739
  • Avg. profit /month
    $5,626

Business Story

Why this business was started

I've always wanted to start an online business. I luckily found a full-service agency to create and run the store for me, so it started off on a good path from the beginning. I have lots of customer service and email marketing skills, and I have a keen eye for branding so I was able to contribute more from the aesthetic side of things. Going with the agency was a great idea because it allowed me to work on other projects and this store was essentially fully automated and self sufficient while ads were running traffic to the website.

The reason of selling this business

I have 2 other businesses running currently and have moved which has created a different focus for me at this time. I thought it would be best at this time to hand off this business to an aspiring entrepreneur or perhaps someone who wants another stream of income. This business has a lot of potential as it was capable to achieving 6 figures in sales during a time where the economy was at a very low point in March/April, with ample advertising running to this store it could easily generate 6 figures every month like we almost did in April where we got about $89k in sales in 30 days.

What's involved in running this business

Running traffic to the website, we suggest social media advertising as the best and quickest source of sales. We can provide details on the audience to target for highest conversion rate. Fulfilling orders with the apps on the store, we can provide the supplier we currently use if the new owner would like to continue carrying the current inventory. Basic email marketing for the subscribers list you build from running advertising. Customer service or order fulfillment could be really easy if you automate your email campaigns or hire a V.A. for a small fee a couple days a week.

This business was founded: 7 months ago
Time to run this business: approximately 16 hours per week

Traffic and Performance

  • Avg. revenue /month
    $25,751
    Verified
  • Avg. sessions /month21,739Verified
  • Avg. profit /month
    $5,626
  • Profit Margin19%
  • Avg. sales /month300
Other details about profit: I paid an advertising agency monthly and ran advertising which reduced my profit margin but I was willing to pay the fee due to the scalability of having an agency run ads. Shipping costs worldwide have also increased due to the pandemic, but that should hopefully return back to a more stable logistics cost very soon and in turn help with profits.
Total revenue
  • $180,254
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 152,174Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $30
      /month
    • Apps
      $68
      /month
    • Facebook Advertising (Expected Costs)
      $10,100
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      This will be discussed via a training to hand off the information to the new owner.
    • Personal support after sale

      We can discuss the transition for this store and include a training to help with any questions they have and also creating the new customer support email. It could take a couple days to show the new owner where we get our merchandise from so they can contact our supplier and also have insight into that whole process for order fulfillment. From date of purchase by the new owner I can provide 5 business days of communication via skype and email to help the new owner with information to support them.
    • Domain

      Not Included
    • Product photos

      This will be discussed via a training to hand off the information to the new owner.
    • Social media

      Not Included
    • Suppliers

      We can help the new owner with the supplier we use.
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Increase advertising to the site via social media. Hire influencers to run posts or stories to promote the website. Increase the inventory available to include mens/womens streetwear clothing or possibly watches and other accessories. The new owner could focus on an advertising strategy or even hire an advertising agency as that was my way of being able to get the store to 6 Figures in sales in under 100 days of being a brand new store. The buyer is expected to create new social media accounts and advertising accounts when the store is transferred over.

    Skills to have

    Basic marketing as shoes are pretty self explanatory, but it would be nice to have an understanding of the demographic that buys our shoes (typically Men in the USA 35+ age). We kept it simple in terms of our advertising by only using an image (no videos needed for a shoe advertisement) but hiring an agency to run the ads would be very helpful. Customer service and email marketing are also very good skills to have during this global pandemic in regards to packages taking longer than usual and customers wanting more consistent updates.

    JA
    Jordan A.Current store owner
    This is my first successful ecommerce store. It was built and maintained by an advertising agency that installed the high quality template, apps, and design/branding. All of the shoes available on the store are high converting and trending shoes with a very reasonable margin. I've decided to move on from doing this store to someone who would be more passionate about it as I've been busy juggling multiple businesses as of lately.

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