With a desire to create more natural body products, I set out to learn natural skincare formulation and quickly learned of the amazing opportunities in this industry. I had a passion to develop skincare that would be fun, natural, and simple to use. I also wanted to have an income that would allow me to work from home during these years while my two sons are still young.
The reason of selling this business
Although I have accumulated some amazing connections, secured two wholesale accounts, and created a budding brand, my health has been very fragile over the last year and with the pressure of running a household and caring for two young ones, it has become too much of a burden for me to carry alone during this time of my life. It is a hard decision to make but one that I feel is the best for my customers and for the brand as a whole.
What's involved in running this business
Developing and formulating new products, fulfilling orders, ordering from suppliers, market research, social media and running advertising campaigns, managing wholesale accounts, product photography and branding.
This business was founded:almost 2 years ago
Time to run this business:approximately 15 hours per week
Traffic and Performance
Avg. revenue /month
$145
Verified
Avg. sessions /month185Verified
Avg. profit /month
$100
Inventory value
$5,000
Profit Margin30%
Avg. sales /month10
Other details about profit:Currently our Shopify stats are quite low due to my poor health and lack of ability to invest in marketing. Last year (our first year selling), our gross profit was over 8k. We make profit from our Etsy shop, private sales, as well as trade shows and pop up markets.
Total revenue
$3,328
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
4,261Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$29
/month
Inventory warehouse
$0
/month
Domain
$100
/year
Facebook and IG
$100
/month
Materials
$300
/month
Sale Includes
Physical inventory
Logo and branding assets
Logo PNG images, all product photos. Will be transferred via email.
Personal support after sale
I am willing to offer support for a period of 3 months to offer training on the products, formulate products as needed during the transferral period and ensure that all relevant items are transferred successfully.
Domain
Product photos
Email- JPG files
Social media
Total followers1,985subscribers
Suppliers
Mailing List
50subscribers
Seller‘s Advice
How to grow this business
The indie/natural beauty market is growing exponentially and is expected to be a 1 billion industry by 2025. Examples of small start ups like Drunk Elephant who were bought out by larger corporations is an excellent idea of where you could take a small beauty business. Earth Realm products are already stocked in two retail locations across Canada, and there are numerous connections and other retailers interested in stocking Earth Realm products. In addition to this, we have been approached by trade shows such as Indie Beauty Expo, desiring to showcase our products as well as beauty subscription box companies.
Skills to have
Skincare formulation would be an asset as well as marketing expertise and general business management.
Share
KS
Kristin S.Current store owner
My name is Kristin, I am a mother of two, a skincare formulator and business woman. I started Earth Realm with a passion for creating all natural body and skincare products. I enjoy the creative process that is involved in running a business and am eager to work with a new buyer who can take over the running of this beloved venture.
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