All prices in USD
  • Avg. revenue /month
    $625
  • Avg. sessions /month680
  • Avg. profit /month
    $500
  • Inventory value
    $22,500

Business Story

Why this business was started

My sister who's a dermatologist gave the recommendation, while I was between an internship and a full time position in VC. My father was a vascular surgeon (now retired), so we grew up around compression. The socks were (and still can be quite easily) FDA registered and listed, which consumers appreciate.

The reason of selling this business

I've got other businesses to focus on. Afton has always been a side project and has never gotten the marketing attention it needs to grow. People tend to love the products when they try them.

What's involved in running this business

-designing new styles/products -talking to customers -talking to publications and influencers -advertising and PR -order fulfillment to customers -ordering from suppliers -general business admin

This business was founded: almost 6 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $625
    Verified
  • Avg. sessions /month680Verified
  • Avg. profit /month
    $500
  • Inventory value
    $22,500
  • Profit Margin70%
  • Avg. sales /month13
Other details about profit: We ran a field marketing campaign in late 2019 and made nearly $2500 in two days--it was pretty easy. I'd do it more often but have other commitments (and *have* had other commitments for the lifetime of the brand!)
Total revenue
  • $43,730
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 47,638Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $20
      /year
    • Social Meida
      $50
      /month
    • Google G-Suite
      $15
      /month
    • Accounting/etc
      $50
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We have: -logos -website -creative assets ---product imagery ---lifestyle imagery ---product copy ---supplier names -social media accounts -advertising graphics -banner images -cover photos These can be sent to your Google Drive or your preference.
    • Personal support after sale

      I can provide training for up to 5 weeks afterwards to assist with a transition. If you'd like my involvement for longer, I'm sure we can work something out. End date: Assuming close of sale by end January, I would be willing to provide support until the 27th of February, which is more than enough time for transitition.
    • Domain

    • Product photos

      The types of files included are .jpg, .bmp, and possibly some sales materials, which would be .doc or .pdf They can be sent via Google Drive which would be the most simple, or perhaps another option if you are interested.
    • Social media

      Total followers1,913subscribers
    • Suppliers

      Supplier is in Europe and can provide high quality, high integrity products at a reasonable price, with durable competitive advantages over other manufacturers. I also have relationships with US manufacturers as well if interested in in-sourcing.
    • Mailing List

      1,222subscribers

    Seller‘s Advice

    How to grow this business

    Dedicated digital marketing A bit of PR (we're already featured in the LA Times) Field Marketing (I sold some $3000 in two days at a fair)

    Skills to have

    It's general e-commerce with physical products. Some understanding about bulk shipping would be helpful.

    Share

    DS
    David S.Current store owner
    This is my first project, which started off as a little side gig while working as a venture capitalist, and just kept going with it. The products are very well received (see our AMZ reviews), I just didn't market aggressively like a brand needs to be marketed. I'm confident the business can do well in the right hands.

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