All prices in USD

Business Story

Why this business was started

I started Allura Apparel with the goal to create a store centred around a range of activewear and athleisure apparel. I created the brand around premium, direct from manufacturer products with top quality and value in mind.

Proper branding is increasingly important now within e-commerce and customers are becoming much more aware and savvy when it comes to finding trustworthy stores they might want to purchase from.

The reason of selling this business

I built this store for a client which has now decided to go another route, so here it is for sale. I have other ventures of my own which take all my time, otherwise I would give this a go!

What's involved in running this business

This is a dropship based store. You would need to run facebook ads, fulfil orders, research and add new products.

This business was founded: over 1 year ago
Time to run this business: approximately 12 hours per week

Description

General description

I started AlluraApparel with the goal to create a store centred around a range of activewear and athleisure apparel. I created the brand around premium, direct from manufacturer products with top quality and value in mind.

Proper branding is increasingly important now within e-commerce and customers are becoming much more aware and savvy when it comes to finding trustworthy stores they might want to purchase from.

I built this store for a client which has now decided to go another route, so here it is for sale. I have other ventures of my own which take all my time, otherwise I would give this a go!

There is no sales data, it is fresh and ready to go! I have loaded in many products already that I have researched and are proven sellers. Sizing charts are also all correct and are loaded in a responsive table. So it works well on mobile too!

The products have all been chosen because they have good proof of sales already on competitor stores. There are a number of products that will be large drivers of sales for the store.

Images are all cropped and look great when shown in a grid. Variants are named correctly.

The premium theme, Basel 2.0 is fantastic. It has MANY options for customisation including the important things for conversion optimisation.

The store is using the drop ship model. You don't hold inventory and when you make a sale, the sales are fulfilled from China and sent direct to your customers. You can rapid test products using this model and massively reduce risk.

You will get the full store with premium theme All social media accounts Domain name transferred

Why should someone buy this store?

This store is ready to go, products loaded, branded and built with a premium theme! Perfect for someone who wants to dive straight into paid advertising and start making money! I have loaded in proven sellers so you can get straight to important part!

There is also very good potential for traffic from instagram. My recommendation would be to repost other viral content out there related to the fitness niche and use popular hashtags. You can also use a follow/unfollow method to gain more followers. This gain be a huge source of sales for you! There are many others out there using instagram for all their traffic and get loads of sales.

How can the future owner improve the business?

Start advertising, build the social channels to increase brand awareness. Keep on top of popular trending products in this niche. Keep testing new products.

When you have a high selling product, seek a better quality suppliers who can provide you with a higher quality product and ship faster!

Longer down the line, aim to have your products physically branded with the logo.

What work have you put into the store?

Branded Logo and Color Palette - Paid Basel 2.0 Shopify Theme - This is a paid premium theme with LOADS of customisation options. Uploaded lots of proven to sell products. Setup social media accounts, facebook and instagram.

Expenses

  • Shopify plan
    $29
    /month
  • Domain
    $8
    /year

Sale Includes

  • Physical inventory

    Not available for starter stores
  • Logo and branding assets

    Already on the store.
  • Personal support after sale

    Not Included
  • Domain

  • Product photos

    Already on the store.
  • Social media

    Total followers90subscribers
  • Suppliers

    Not available for starter stores
  • Mailing List

    Not Included

Share

WT
Wade T.Current store owner
I have built a number of successful stores over the years, and have also sold a number of stores before. I like to build stores that stand out from the sea of terrible drop ship stores out there by using premium themes, with thought out color and typography to create a better branded experience.

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