All prices in USD
$230,000
  • Avg. revenue /month
    $872
  • Avg. sessions /month1,585
  • Avg. profit /month
    $850
  • Inventory value
    $150,000

Business Story

Why this business was started

As per About Me section, I was seeking a premium performance long lasting activewear clothing brand that fit and supported me thru my toughest sweat sessions. As important was that it made me feel and look good too, at a reasonable price that cared about being locally and sustainably made

The reason of selling this business

When the pandemic hit I felt compelled to help, which is why I decided to go back into nursing being a Registered Nurse. Over the past year I fell back in love with nursing and am working full time.

What's involved in running this business

Please find the basics listed below: • Garment design • Garment manufacturing including fabric, trim, cutting and sewing • Shopify website and shipping • Online sales and social media • Retail sales and marketing

This business was founded: over 6 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $872
    Verified
  • Avg. sessions /month1,585Verified
  • Avg. profit /month
    $850
  • Inventory value
    $150,000
  • Profit Margin60%
  • Avg. sales /month250
Other details about profit: Online sales thru www.americanfitnesscouture.com are a minor part of our gross sales, as we are have a major account with Federated Department Stores. We are happy to give P&L to qualified buyers, after an NDA is signed due to sensitive, financial information. We are also ramping up online sales by hiring a proven marketing company that has helped friends who have a similar athleisure brand grow sales to over 150K/month. We are being conservative in our growth due to my time constraints as I am working full time as a Registered Nurse.
Total revenue
  • $69,753
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 126,815Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $500
      /month
    • Retail space rental
      $500
      /month
    • Domain
      $35
      /year
    • Online email marketing
      $150
      /month
    • Commerce Hub Drop Ship, Quick Books
      $220
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All logo branding is in ai and jpeg formatting. All pattern files are digital and graded in universal DXF and TUD file format. We are happy to deliver in a digital format per buyer's preference

    • Personal support after sale

      I will dedicate one or more weeks per company sale price in order to make sure there is successful and seamless transition. I am also happy to answer and educate if you have more questions. I also have a plus sized fit concept that has been approved for purchase by Macy's Women's National Activewear buyer. Bottom line: I want you to grow AFC and be successful!

    • Domain

    • Product photos

      All photography since the the brand beginning exists. We are happy to deliver in a digital format per buyer's preference

    • Social media

      Total followers8,000subscribers

    • Suppliers

      I have two top sales reps who are onboard to help grow sales now that gyms are opening. My NY East Coast rep also produces with another brand for Peleton, so there is that relationship.

    • Mailing List

      2,500subscribers

    Seller‘s Advice

    How to grow this business

    Prior to the pandemic American Fitness Couture (AFC) was poised to hire as a strategic partner a proven online marketing company highly recommended by another local athleisure brand whom the marketing company had helped grown to >150K/month. We were also steadily growing in a major health club, boutique yoga, Pilate's and Barre studios. With gyms, health clubs and studios opening, this is a perfect time to revisit these retail bricks and mortar venues as well as grow online.

    Skills to have

    The below skills are recommended. As part of the sale price, I will be spending (TBD) at least one or more weeks to educate before handing off the business. I will also make all key introductions for a seamless, successful transition. I will also make myself available with questions to help successfully grow the brand. • Working knowledge of garment manufacturing • Working knowledge of Shopify store and shipping • Working knowledge of online sales and marketing

    Share

    LL
    Linda L.Current store owner
    By education I am an RN and Exercise Physiologist, coming from a 3rd gen garment industry family. I decided to marry my two loves, that is health and leggings, as most reasonably priced leggings did not have the long lasting support to power me thru my sweat sessions. My knowledge of the how body moves gives me a unique design perspective. That is how to optimally create workout clothing that moves with your body in all planes of motion just like a supportive second skin. I am also committed to creating sustainable clothing made in the USA.

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