American Fitness Couture
americanfitnesscouture.com- Avg. revenue /month$872
- Avg. sessions /month1,585
- Avg. profit /month$850
- Inventory value$150,000
Business Story
Why this business was started
As per About Me section, I was seeking a premium performance long lasting activewear clothing brand that fit and supported me thru my toughest sweat sessions. As important was that it made me feel and look good too, at a reasonable price that cared about being locally and sustainably made
The reason of selling this business
When the pandemic hit I felt compelled to help, which is why I decided to go back into nursing being a Registered Nurse. Over the past year I fell back in love with nursing and am working full time.
What's involved in running this business
Please find the basics listed below: • Garment design • Garment manufacturing including fabric, trim, cutting and sewing • Shopify website and shipping • Online sales and social media • Retail sales and marketing
Traffic and Performance
- Avg. revenue /month$872
Verified
- Avg. sessions /month1,585
Verified
- Avg. profit /month$850
- Inventory value$150,000
- Profit Margin60%
- Avg. sales /month250
Expenses
- Shopify plan
- $29/month
- Inventory warehouse
- $500/month
- Retail space rental
- $500/month
- Domain
- $35/year
- Online email marketing
- $150/month
- Commerce Hub Drop Ship, Quick Books
- $220/month
Sale Includes
Physical inventory
Logo and branding assets
All logo branding is in ai and jpeg formatting. All pattern files are digital and graded in universal DXF and TUD file format. We are happy to deliver in a digital format per buyer's preferencePersonal support after sale
I will dedicate one or more weeks per company sale price in order to make sure there is successful and seamless transition. I am also happy to answer and educate if you have more questions. I also have a plus sized fit concept that has been approved for purchase by Macy's Women's National Activewear buyer. Bottom line: I want you to grow AFC and be successful!Domain
Product photos
All photography since the the brand beginning exists. We are happy to deliver in a digital format per buyer's preferenceSuppliers
I have two top sales reps who are onboard to help grow sales now that gyms are opening. My NY East Coast rep also produces with another brand for Peleton, so there is that relationship.Mailing List
2,500subscribers
Seller‘s Advice
How to grow this business
Prior to the pandemic American Fitness Couture (AFC) was poised to hire as a strategic partner a proven online marketing company highly recommended by another local athleisure brand whom the marketing company had helped grown to >150K/month. We were also steadily growing in a major health club, boutique yoga, Pilate's and Barre studios. With gyms, health clubs and studios opening, this is a perfect time to revisit these retail bricks and mortar venues as well as grow online.
Skills to have
The below skills are recommended. As part of the sale price, I will be spending (TBD) at least one or more weeks to educate before handing off the business. I will also make all key introductions for a seamless, successful transition. I will also make myself available with questions to help successfully grow the brand. • Working knowledge of garment manufacturing • Working knowledge of Shopify store and shipping • Working knowledge of online sales and marketing
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