aofe

• I wanted to create a eCommerce store which can provide Fashionable Eyewear of best quality at affordable price. All the products have been chosen with such ideology in mind. Thus the number of return request from this site is almost nil. I want the future owner to continue with this ideology which can certainly help to maintain a rapid and sustainable growth, while building a reliable and thriving brand.
• Besides, I was focusing on eco-friendly wooden sunglasses which witnessed high demand as compared to other eyewear categories. The future owner can take this Eco-fashion initiative to next step.

• AOFE has been structured and developed very deliberately with key focus in UI and UX to make it appealing and easy to navigate.
• It addresses all the requirements that any customer would like to see while making a purchase including product images, reviews along with customer review images.
• Presently, AOFE requires financial support for enhancing growth momentum. Further development of the store requires advertisement fund of minimum $1000 which can easily produce $4000-5000 revenue with 50-60% profit. Therefore, I would like to sell this to someone who can provide such impetus and make it a success story.
• Overall, the website has 2 - 2.5% Add to Cart rate of Total Traffic. If invested in Marketing and Promotion for effective re-targeting of customers through multiple channel this can enhance the revenue to greater extend.

Fulfilling orders (ordering from suppliers), further SEO optimization, and running advertisement campaigns on Google and Social Media platforms.

• We have been focusing on the USA market through Google Ads, which has shown impressive traction over the years even with limited budget spent for the campaigns.
• Additionally, we also invested in SEO to certain extent in order to enhance organic footfall.
• Going further, we have been planning to expand the outreach by conducting marketing & promotional activities through Facebook and Instagram. Although Google Ads have been a pivotal channel to achieve short-term growth, further financial aid to exercise long-term growth through multitudinous marketing & promotional channel will significantly enhance AOFE's brand awareness and outreach.

AOFE (Affordable Offbeat Fashionable Eyewear) has secured very impressive response in the USA market within a very short span of time and limited marketing & advertisement budget. It would be really great if the new owner has some basic knowledge of Facebook ad campaign to enhance brand awareness and customer re-engagement through social media platforms.