Why this business was started
I decided to start this business as a way to explore my personal passions in natural personal care products and essential oils. I was looking for a "side hustle" that aligned with my personal values, and to create a brand that I would be interested in with products that I would use in my own life. We did just that, and had a great run, but now that we are expecting a little one we are looking to create space in life to be parents. Also, we have a lot of inventory of uniquely shaped 3.5 oz. brown glass bottles (~3,000 of them), and need to create space in our home!
The reason of selling this business
To start the business, I ordered a pallet of glass bottles, which are being stored in our home. While I would love to continue building the brand and selling, we have limited space and have needed to transition our space into a nursery. I am looking to sell the bottle and essential oil inventory along with the branded assets.
What's involved in running this business
To run this business, you need to create product (we have over 500 bottles of finished goods inventory already created, and over 3,000 empty glass bottles). Creating the product involves following a formula and applying labels to the bottles.
You'll need to have the labels printed (we already have them designed and have a great vendor we work with), have a place to store inventory, obtain shipping materials to fulfill orders, and any materials to use at events (table displays like table cloths, signage, etc.).
Additionally, a regular cadence of social media content creation and posting is essential, and creating and running ads on social and digital will drive traffic to the site. Then, order fulfillment, which includes packing up the bottles and shipping via your preferred method (we used USPS).
- Shopify plan
Physical inventoryNot available for starter stores
Logo and branding assetsLogos, product labels, photography and social assets will be transferred via a cloud platform and/or physically on a USB hard drive.
Personal support after saleI will provide product and marketing consulting for 30 days post-sale. This will include consulting on creating product, the formulas for the essential oil blends, walking through the advertising targeting on social media, and answering any other questions the buyer has. Additionally, we will find the most efficient way to transfer all inventory over to the new buyer (bottles, oils, labels, etc.).
Product photosAssets will be transferred via a cloud platform and/or physically on a USB hard drive.
SuppliersNot available for starter stores
Mailing ListNot Included
How to grow this business
To grow the store over the next five years, I would utilize targeted digital and social advertising paired with beautiful original content that showcases a natural lifestyle. I would focus on a wellness-oriented millennial demographic, and those that are interested in essential oils, yoga, spa, personal care and a holistic lifestyle.
Additionally, I would sign-up for relevant, in-person events like farmers markets, art and craft fairs, wellness and yoga events and more, to set-up a booth, build the brand, sell product and promote the online store.
I would also partner with local businesses in my area to sell the aromatherapy sprays, like massage studios, wellness centers, spas, boutique stores, tea shops, etc.
Skills to have
The new owner should be interested in essential oils, health and wellness, and educating consumers about natural products. Additionally, the new owner should have a basic understanding, or interest in, online marketing and content development to build and promote brands.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.