All prices in USD
$5,000

Business Story

Why this business was started

I decided to start this business as a way to explore my personal passions in natural personal care products and essential oils. I was looking for a "side hustle" that aligned with my personal values, and to create a brand that I would be interested in with products that I would use in my own life. We did just that, and had a great run, but now that we are expecting a little one we are looking to create space in life to be parents. Also, we have a lot of inventory of uniquely shaped 3.5 oz. brown glass bottles (~3,000 of them), and need to create space in our home!

The reason of selling this business

To start the business, I ordered a pallet of glass bottles, which are being stored in our home. While I would love to continue building the brand and selling, we have limited space and have needed to transition our space into a nursery. I am looking to sell the bottle and essential oil inventory along with the branded assets.

What's involved in running this business

To run this business, you need to create product (we have over 500 bottles of finished goods inventory already created, and over 3,000 empty glass bottles). Creating the product involves following a formula and applying labels to the bottles.

You'll need to have the labels printed (we already have them designed and have a great vendor we work with), have a place to store inventory, obtain shipping materials to fulfill orders, and any materials to use at events (table displays like table cloths, signage, etc.).

Additionally, a regular cadence of social media content creation and posting is essential, and creating and running ads on social and digital will drive traffic to the site. Then, order fulfillment, which includes packing up the bottles and shipping via your preferred method (we used USPS).

This business was founded: over 2 years ago
Time to run this business: approximately 2 hours per week

Expenses

  • Shopify plan
    $30
    /month
  • Domain
    $35
    /year
  • Facebook
    $25
    /month

Sale Includes

  • Physical inventory

    Not available for starter stores
  • Logo and branding assets

    Logos, product labels, photography and social assets will be transferred via a cloud platform and/or physically on a USB hard drive.
  • Personal support after sale

    I will provide product and marketing consulting for 30 days post-sale. This will include consulting on creating product, the formulas for the essential oil blends, walking through the advertising targeting on social media, and answering any other questions the buyer has. Additionally, we will find the most efficient way to transfer all inventory over to the new buyer (bottles, oils, labels, etc.).
  • Domain

  • Product photos

    Assets will be transferred via a cloud platform and/or physically on a USB hard drive.
  • Social media

    Total followers200subscribers
  • Suppliers

    Not available for starter stores
  • Mailing List

    Not Included

Seller‘s Advice

How to grow this business

To grow the store over the next five years, I would utilize targeted digital and social advertising paired with beautiful original content that showcases a natural lifestyle. I would focus on a wellness-oriented millennial demographic, and those that are interested in essential oils, yoga, spa, personal care and a holistic lifestyle.

Additionally, I would sign-up for relevant, in-person events like farmers markets, art and craft fairs, wellness and yoga events and more, to set-up a booth, build the brand, sell product and promote the online store.

I would also partner with local businesses in my area to sell the aromatherapy sprays, like massage studios, wellness centers, spas, boutique stores, tea shops, etc.

Skills to have

The new owner should be interested in essential oils, health and wellness, and educating consumers about natural products. Additionally, the new owner should have a basic understanding, or interest in, online marketing and content development to build and promote brands.

Share

AP
Adriane P.Current store owner
Hi! I am a marketing professional in the natural products industry, passionate about essential oils and making my own personal care products. I wanted to start a "side hustle" to do just that, and in 2018 Apotheca Wellness was born. I created my own four blends of aromatherapy essence sprays, and my husband designed our branding and labels. We built our website to sell online, but ended up selling a lot more at in-person events. It has been a fun journey, but we are expecting our first child and need to scale back and sell our inventory!

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