All prices in USD
$500
  • Avg. revenue /month
    $298
  • Avg. sessions /month522
  • Avg. profit /month
    $146

Business Story

Why this business was started

When I initially started drop-shipping, I was pushing ads for women's clothing. It only took about a month and a half of testing to figure out what sells, and to who, and from there I quickly scaled my business to net over $1 million in revenue in my first two years. I scaled my ads to the point where I was profiting $1,000 consistently per day without even having to do anything. Because drop-shipping has become almost entirely automated in recent years, I decided to use my spare time to create a new drop-shipping store, and then another one. Arabella Grace Boutique is my third drop-shipping store and it was started because I wanted to tap into a different market from who I was already pushing ads to.

The reason of selling this business

Because this is my third drop-shipping business, I'm a bit pre-occupied with the other two. I also have a full-time job, so I'm quite busy at the moment (which is why I haven't been able to grow Arabella Grace Boutique as I had hoped). I hadn't anticipated how busy I would be before fully building this website and unfortunately I just don't have time for it. I've been paying subscription fees for months despite the store just remaining stationary so I figured it makes more sense to turn it over to somebody who can use it rather than just letting it sit here. Hundreds of hours have been spent building this quality boutique so I'm hoping somebody is able to use what work I've already put in to turn this into a substantial secondary income. Initially that was always the goal - just to have supplemental income to spend on vacations, investments, or throw into a savings account. I know that starting my other stores was the best decision I've ever made, though, because I found out real quick that it's easy to turn drop-shipping into your primary source income if you stick with it.

IMPORTANT: It's worth noting that Shopify estimated my store as having a value of $7,300 but I have it listed for $1,500 because at this point, I'm quite busy and would just like to hand if over to new owners. I'm also open to offers - just contact me!

What's involved in running this business

If it wasn't already made clear, this website is a drop-shipping business. Traffic is generated almost entirely by Facebook Ads and whatever word-of-mouth marketing takes place organically from there. The metrics provided under this advertising platform can be fine-tuned to target individuals with high conversion values, turning what was previously just traffic into sales. As of my last month advertising, I was at about a 2.5% conversion percentage, which is about double what the industry average is for Shopify stores in the same market. When customers visit our website, they are offered a coupon code in exchange for their subscription to our mailing list, which helps us maintain customer relationships and keep our people in know when it comes to sales. The nicest thing about drop-shipping is that the process is almost fully automated at this point. You don't have to keep inventory, so there are no product costs unless you actually make sales and you don't have to pay for storage space to store your products. The fulfillment process is 98% automated by third-party fulfillment app Oberlo, meaning that all you have to do is select the orders you wish to be fulfilled and click the button to start the process. Depending on how many orders are being fulfilled, you can leave your computer stationary while Oberlo does the work for you and then all that needs to be done is the payment submission at the end. Aside from that, I spend time reviewing my ad performance in Facebook Ads and scaling as I see fit. There is also a minimal amount of time that is attributed to maintaining the email inbox, but with largely auto-generated responses, this is quick and easy. All-in-all, I probably spend about 45 minutes a day working on the website and fulfilling orders.

This business was founded: almost 3 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $298
    Verified
  • Avg. sessions /month522Verified
  • Avg. profit /month
    $146
  • Profit Margin30%
  • Avg. sales /month23
Other details about profit: IMPORTANT NOTE: The average monthly profit listed above is automatically calculated by Shopify, which takes into account all the time that has passed since my store was opened including months in which I was not advertising and months in which I wasn't even in operation, so obviously I did not have any sales. Across the 5 months I actually spent advertising, I was averaging over $2,100/month in revenue with sales only increasing over time. With roughly a 30% profit margin, my true average profit per month equates to about $630. The same goes for the average number of sales per month, which would more realistically equate to 75/month across the 5 months spent advertising.
Total revenue
  • $10,715
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 18,806Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $34
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      My logo was purchased from The Noun Project for relatively cheap but I'm happy to transfer ownership of the logo I've been using if the purchaser of this store wishes to still use it. This can be transferred over email with written permission to use it at no additional cost to the buyer.
    • Personal support after sale

      As previously mentioned, I'm happy to provide any information the purchaser of this store needs regarding the website itself, the products, the customers, etc. I'm aware that I'm more familiar with Arabella Grace Boutique than anyone who could purchase it from me so I'm here to help! I'm also willing to offer my knowledge on Facebook Ads, perhaps the most critical component of the drop-shipping process, as well as personal advising if the future store owner needs help making advertising decisions. I would like to see this website in the hands of a highly-motivated individual like myself so I'm more than happy to help really in any way possible. Shopify requires me to input a date at which my personal services will cease so I would say that I'm happy to provide assistance via Facebook Messenger up until 60 days after the ownership transfer has been made.
    • Domain

    • Product photos

      Product photos have been provided exclusively through the suppliers I work with on AliExpress. These suppliers have given me the rights to use the photos they use to advertise they're products, since this is a mutually beneficial relationship, so whoever purchases this store is welcome to use any of the product images that are already linked to my existing 200+ products. Oberlo automatically imports product images when new products are added as well, so there is no reason the owner of a drop-shipping business ever needs to take their own display images.
    • Social media

      Not Included
    • Suppliers

      I've developed a relationship with my suppliers on AliExpress so they now know Arabella Grace Boutique as a drop-shipper, meaning they know not to include any invoices, price tags, QR codes, or promotional materials from China when they send the packages to our American/Canadian customers. Packages for our boutique are often given priority and are sent out earlier than they normally would be since they know us as a returning customer.
    • Mailing List

      1,109subscribers

    Seller‘s Advice

    How to grow this business

    Based off the success I've had with my other drop-shipping websites, I would advertise through trial and error until I had found a winning product [something with at least a 3.0 ROAS (Return on Ad Spend)]. Product research seems to be more critical than customer research, which I've already found out for you. ROAS can be monitored using various metrics on Facebook Ads. Once a winning product has been found, average order value will automatically increase. The winning product brings customers to the website and while they're there, hopefully they're able to find more than one thing that they'd like to purchase among the remainder of your product mix. BOGO sales and automatic discounts will help, as will third-party Shopify apps (I'm happy to provide a list of the ones I use since they'll likely be automatically uninstalled when ownership of the store is transferred). From there, I would scale ads horizontally, pumping more money into the advertising budget while maintaining that 3.0+ ROAS, which will yield higher revenues and profits by default. Once a Facebook Pixel has been developed, Facebook offers even more effective ways to advertise such as CBO (Campaign Budget Optimization) and LLAs (Lookalike Audiences). I have a wealth of knowledge on Facebook's advertising platform that I'm happy to share with whomever is interested in purchasing this store.

    IMPORTANT NOTE: I used Facebook Ads to advertise but I do not have any social media accounts. I had originally created a Facebook page and an Instagram one but was unable to upkeep them due to time constraints so they were closed out, which is why "social media accounts" are not listed as assets that are included in this sale. These can easily be created, though, and the 1100+ customers that are subscribed to my email list can easily be made aware of them. This information is listed here because Shopify requires that I provide justification for not listing the accounts as included assets. In a nut shell, this is because there are no social media accounts.

    Skills to have

    Honestly just patience and determination. Drop-shipping is super easy to learn and becomes intuitive very quickly. If you stick with it, it's only a matter of time before you find a winning product that will yield results immediately. I spent no more than $1,500 before breaking even on my first drop-shipping store, and a significant portion of that budget was on a Facebook Ads webinar. That's as low of an overhead cost as you can get to start a successful six-figure business. Again, I'm also happy to share my knowledge on the Facebook Ads platform as well as what products were selling successfully for me when I was pushing ads for Arabella Grace Boutique.

    Share

    CH
    Christian H.Current store owner
    My name is Christian Heaps. I've been drop-shipping since October 2nd, 2017, so over three years now, and have operated three separate stores successfully using Shopify as my host. I've loved learning how to advertise using Facebook Ads and figuring out what exactly drives consumers to buy. As this is a baby clothing store, I'm happy to provide any insight I've learned over the years about the market and your potential target audience. This store comes equipped with over 200 products linked directly to trustworthy suppliers on AliExpress.

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