- Avg. revenue /month$40
- Avg. sessions /month194
- Avg. profit /month$36
Why this business was started
I was disabled last year from a horse riding accident and was unable to work. I had been selling my own designs on throw pillows using ebay and etsy for several years. I wanted to have my own website so I could add more products and promote them myself. I love looking at art and this was a way to sell art with a practical use so Art on your Pillow was born. My sister has grandchildren so I also added products for children that we had used with them and people bought them. This motivated me to add more products to the store that were not art related so I also added products I had used for my dogs and household items.
The reason of selling this business
Lack of time is the main reason I am selling his store. Since I opened this shopify store and learned how to operate it I took over the operation of my daughter's website for her brick and mortar store and have concentrated on that. I am no longer disabled. I now have a full time job and can ride my horse again almost every day. I just don't have time anymore for this store.
What's involved in running this business
Most of my sales have come from Pinterest and you will need to learn how to promote the products on Pinterest and keep up with listing items for sale. Products are automatically added onto the Pinterest platform but if you also make pins you will get more exposure. I have run facebook ads and have had sales from those ads. You can run ads on facebook. The processing of orders is easy with the Oberlo app that is installed. Finding new products to sell is also easy and enjoyable with this app. There is a large list of products already imported with the app that just need editing and pushing to the store. All of my sales have been drop shipped from suppliers in the USA and China. The more effort you are prepared to put into the running of this store and adding product listings the more money you will make. The theme is Shoptimized which I purchased for $125. You will need to keep up with updates and optimise the product pages with this theme. This is the best theme for ecommerce store and I got organic sales after I installed it. I recently added a Google Shopping app so the products automatically get uploaded but have not run any ads on Google yet. There is is a credit of $100 available for use for Google shopping ads which are cheap to run.
Traffic and Performance
- Avg. revenue /month$40Verified
- Avg. sessions /month194Verified
- Avg. profit /month$36
- Profit Margin50%
- Avg. sales /month5
- Shopify plan
- Loox Reviews Google Shopping Feed
- Only using free traffic and currently not advertising
Physical inventoryNot Included
Logo and branding assetsThere is a Pinterest account and a Facebook page. It is also linked to Printful and has unique designs that will transfer to the new owner. The logo and banners were professionally created and will be transferred to the new owner
Personal support after saleNot Included
Product photosMy own designs which are printed onto pillows have been uploaded to Printful; a print on demand company which will be transferred to the new owner.
How to grow this business
I would finish the Pinterest course I started so I could optimize Pinterest and put daily pins on Pinterest which is free traffic. I would spend more time working on the site and adding products which automatically upload to Pinterest. I recently added a Google shopping app and I would use the $100 credit towards Google Shopping ads. I would also start email marketing; there is already an email list of customers and subscribers just from people visiting the site. I would also add instagram as a sales channel as this is a highly visual site. I have not done anything with the site for several months; working on it and adding the products I have already imported that just need editing and publishing would get get sales immediately. The theme I paid $125.00 for: Shoptimized has a drop down menu for the catalog and I would organize the products into categories and subcategories so buyers would be able to find what they are looking for easier. I would continue to run Facebook ads for the children's and pet products as these have been profitable. The facebook pixel is already "seasoned" and Facebook can optimize placements so the ads will reach buyers who are more likely to purchase
Skills to have
Basic computer skills are all that are needed to start but the more you learn about utilising Pinterest, Instagram and Google Shopping the more money you will make. There are many free videos on Youtube you can use and also paid courses. I will tell you which paid courses I used.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.