All prices in USD
$54,500
  • Avg. revenue /month
    $6,784
  • Avg. sessions /month6,039
  • Avg. profit /month
    $2,700
  • Inventory value
    $2,340

Business Story

Why this business was started

This brand was born to inspire others live out a minimalist lifestyle and proactively choose cruelty-free materials to bring us all a sense of joy, contribution and purpose. Our main products are vegan, cruelty-free handbags to help put a stop in the killing of animals for genuine leather.

The reason of selling this business

I have actively ran ads to this store beginning February 2019 so in a span of more than 1 year, the brand has grown and consistently growing. Although the reason why I'm selling this business is that I want to explore a niche that I am more passionate about.

I am currently communicating with potential distributors and resellers, this is a good indication that there is still a large room for growth for this kind of business. One reseller located in Australia has already been ordering for 11 months now. Also, in the process of negotiation with another distributor in the USA.

Another reason for selling this business is that I have started to build a new store and it is quite time consuming to produce video content for marketing so I would need more time in my hands.

What's involved in running this business

The website is already in place and all the leg work has been done. No more product research and market research.

Target market is - female, Vegan or loves animals, willing to invest $50 or more for a handbag. Moreover, products have been curated to make sure to only offer good quality products which retails from $40-84.

The new owner can continue to hire the VA that I have to fulfill orders, handle returns and answer customer queries.

However, I suggest that he/she should be hands-on in running advertising campaigns in Facebook and Instagram. Email marketing would also be very beneficial. I would suggest to run a weekly newsletter for the subscribers.

This business was founded: about 2 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $6,784
    Verified
  • Avg. sessions /month6,039Verified
  • Avg. profit /month
    $2,700
  • Inventory value
    $2,340
  • Profit Margin43%
  • Avg. sales /month100
Other details about profit: I have one distributor in Australia and potential distributors in the USA, UK and Latin America. This means that you will be getting consistent sales without having to spend on ads.
Total revenue
  • $176,382
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 157,031Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $54
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $200
      /month
    • Domain
      $14
      /year
    • Announcement Bar, One click checkout, Hide PayPal, Aftership Returns Center
      $65
      /month
    • Facebook
      $2,450
      /month
    • Returns Hub Shipping Cost to Home Country, Transaction Fees
      $100
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Transferred through email
    • Personal support after sale

      I will offer support for the first 30 days after turning over the store. I will inform you about the ff: 1) current brand influencers, will also do proper turnover 2) facebook pixel and ad campaigns explained 3) offer customer email templates 4) other admin problems, you are free to reach out to me (e.g. order fulfilment, payment processors,) We can communicate through Skype or email for 30 days after turnover of website and other assets.
    • Domain

    • Product photos

      Transferred through email
    • Social media

    • Suppliers

      All supplier information is included.
    • Mailing List

      2,014subscribers

    Seller‘s Advice

    How to grow this business

    • The new owner can do the ff. to build a stronger brand and create susbtainable sales month per month a. partner more with social media influencers to promote the product. b. incorporate new handbag designs to attract wider markets. c. produce a variety of video and photo content to attract new customers and keep current customers d. create a loyalty program for current customers e. keep costs down by ordering from manufacturers

    Skills to have

    The new owner doesn't have to have specific skills since everything has been set into place already. However, it's still best that the new owner has basic knowledge in running ad campaigns through Facebook and Instagram. This has been the key factor to early success of this brand. He or she must also be willing to communicate with micro and macro influencers in the industry to keep the brand from growing.

    Other skills are pretty much administrative work and can be outsourced - e.g. order fulfilment, answering customer emails, managing social media accounts.

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