I won't tell you a fancy story here, how I had a huge passion for women fashion products. I pride myself on being completely honest and this store was definitely intended to be profitable fast and I achieved this outcome by launching a lot of products and doubling down on the ones that were perceived well by the target audience. That being said, I learned from my previous stores that the customer experience is vitally important, so although being extremely profitable with the first sale via cold traffic, I never launched products which don't work or will leave us with unhappy customers. We got a very healthy refund rate of 5-12% and I will teach the future owner of this business how to find products which will make this shop grow with happy customers. At the end, this is much more fulfilling anyways.
The reason of selling this business
I plan to just focus on one e-commerce brand and move on to other kinds of ventures, more specifically launching an app that I'm working on for quite some time.
What's involved in running this business
The store is in the women niche. Therefore, there is an infinite amount of products that could be launched on it. The usual process/tasks:
- Product Researcher looks for new products that might fit and evaluates based on a proven research sheet
- Store owner (you) take a look at this sheet one time a week and decide with your personal preference (if there is any) which products should be launched
- Product Researcher then imports the products into the store and adds a product description
- Ads assistant creates a video ad for the product
- Store owner creates a Pinterest/Facebook ad campaign and evaluates the results within the next week, leaving profitable campaigns running only
- Customer support assistants make sure that in the background every customer e-mail gets a response
The store owner has a work load of few hours per week and these tasks could easily be outsourced as well to someone you would trust with the ad campaigns.
This business was founded:6 months ago
Time to run this business:approximately 4 hours per week
Traffic and Performance
Avg. revenue /month
$112,626
Verified
Avg. sessions /month132,380Verified
Avg. profit /month
$22,516
Profit Margin22%
Avg. sales /month5,000
Other details about profit:These are the profits after deducting all business related costs including employees and VAT sales tax.
Total revenue
$675,754
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
794,280Visits
Traffic data comes directly from Shopify and cannot be edited by the seller
Expenses
Shopify plan
$79
/month
Employees
$3,500
/month
Domain
$10
/year
Shopify Apps, MailerLite etc. (approximately)
$300
/month
Facebook & Pinterest (past Ad Spend)
$50
/month
Sale Includes
Physical inventory
Not Included
Logo and branding assets
Will be transferred via dropbox/google drive.
Personal support after sale
I will personally be there for you for any question you have in regards to how to operate this business for 2 weeks and teach you the following:
- How to determine what are good products to launch
- How to launch these products and test them with minimal ad budget
- How to to tell if it's a winning product
- How to scale the product on Pinterest & Facebook ads
- How to find the best suppliers for the product
- Additionally if you're interested, I could teach you how to move the fulfillment to Germany and order in bulk on Alibaba so that you could benefit from having 1-3 day shipping times and customized products.
Domain
Product photos
Will be transferred via dropbox/google drive.
Social media
Suppliers
I will make sure that our supplier treats you in the best way possible and continue to give you the best prices for the kinds of products that we already launched and that are selling well.
Mailing List
25,000subscribers
Seller‘s Advice
How to grow this business
Honestly, there is so much potential for this store as it's tailored for women products. I would grow the store by launching more products and introducing more advertising channel such as google ads. Furthermore, I would implement more effective e-mail campaigns to make use of the 25k + subscriber list.
Skills to have
It would be beneficial if the new store owner has experience with the basics of running ads on Facebook/Pinterest, however I will personally make sure that he/she knows the details of running the ads. It's pretty straightforward really.
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.
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